Catwalk

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months

66K

Growth, 90 days vs prior 90

+5.3%

Conversion, latest week

16.5%

Market size, estimated

£113Ka year

Peak month

November1.4× the quietest month

Top search term

catwalk shampoo and conditioner14K searches a year

Listings sell for £10.44 on average, from £5.97 to £25.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £10.44 that is £8K to £10K a year per listing.

Average price

£10.44under the $15 to $100 sweet spot

Price range

£5.97–£25.79

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

£8K–£10K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

40% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #146 within Shampoos & Conditioners. It carries 6,493 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

70%

Out of stock, average day

20.7%

Average rank

#146in Shampoos & Conditioners

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,493per listing

Listings tracked

10

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

75 months