Catwalk
brand-locked demand (top 5 brands take 100% of clicks) — Catwalk doesn't clear our bar today.
Flapen Score
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Is Catwalk profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Catwalk is a £113K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Catwalk: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +5.3% over the last 90 days and 16.5% of searches end in a purchase.
£113K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 10 products
Top Catwalk products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Catwalk by TIGI Curls Rock Amplifier Hair Styling Cream Hydrating Anti-Frizz Curl Defining Styler for Natural Curly & Wavy Hair Enhancing Shine and Body 150ml
- Price
- £6.89
- Rating
- 4.4/5
- Reviews
- 35,391
- Age
- 16y ago
Catwalk by TIGI Oatmeal & Honey Shampoo and Conditioner Set 2x750ml Nourishing Duo for Dry Damaged or Coloured Hair With Acacia Honey Vitamin E & Coconut Oil Sulphate-Free
- Price
- £12.02
- Rating
- 4.6/5
- Reviews
- 11,222
- Age
- 15y ago
Catwalk by TIGI Oatmeal & Honey Shampoo Moisturising Shampoo for Dry & Damaged Hair Colour-Safe Restores Shine & Gloss 750ml
- Price
- £7.96
- Rating
- 4.6/5
- Reviews
- 2,819
- Age
- 12y ago
Bed Head by TIGI Curls Rock Amplifier Curl Shaping and Defining Cream with Anti Frizz Protection for Enhanced Curls and Waves 100ml
- Price
- £6.61
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 1y ago
Tigi Catwalk Curlesque Curls Rock Amplifier 4x150ml
- Price
- £25.79
- Rating
- 4.6/5
- Reviews
- 5,031
- Age
- 8y ago
Trending
90-day click momentum
TIGI Bed Head Curls Rock Amplifier Mega Shaping Cream For Unisex 3.8 oz Cream
- Price
- £8.92
- Rating
- 4.4/5
- Reviews
- 3,358
- Age
- 4y ago
Tigi Catwalk Curlesque Curls Rock Amplifier 4x150ml
- Price
- £25.79
- Rating
- 4.6/5
- Reviews
- 5,031
- Age
- 8y ago
Catwalk by Tigi Curls Rock Amplifier Curly Hair Cream for Enhanced Curls 150 ml Pack of 2
- Price
- £14.05
- Rating
- 4.6/5
- Reviews
- 1,130
- Age
- 12y ago
Catwalk by TIGI Oatmeal & Honey Shampoo Moisturising Shampoo for Dry & Damaged Hair Colour-Safe Restores Shine & Gloss 750ml
- Price
- £7.96
- Rating
- 4.6/5
- Reviews
- 2,819
- Age
- 12y ago
Bed Head by TIGI Curls Rock Amplifier Curl Shaping and Defining Cream with Anti Frizz Protection for Enhanced Curls and Waves 100ml
- Price
- £6.61
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 1y ago
Newest
by launch dateBed Head by TIGI Curls Rock Amplifier Curl Shaping and Defining Cream with Anti Frizz Protection for Enhanced Curls and Waves 100ml
- Price
- £6.61
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 1y ago
TIGI Bed Head Curls Rock Amplifier Mega Shaping Cream For Unisex 3.8 oz Cream
- Price
- £8.92
- Rating
- 4.4/5
- Reviews
- 3,358
- Age
- 4y ago
Bed Head by TIGI Curls Rock Amplifier Hair Cream - Deeply Hydrating Curl Shaping & Defining Cream for Enhanced Curls & Waves Anti-Frizz Long-Lasting Hold Moisture & Texture for Defined Volume
- Price
- £8.10
- Rating
- 4.4/5
- Reviews
- 4,119
- Age
- 5y ago
Tigi Catwalk Curlesque Curls Rock Amplifier 4x150ml
- Price
- £25.79
- Rating
- 4.6/5
- Reviews
- 5,031
- Age
- 8y ago
Catwalk by TIGI Oatmeal & Honey Conditioner Professional Deep Moisturising Conditioner for Dry & Damaged Hair Strengthens Smooths & Hydrates Hair 750ml
- Price
- £8.03
- Rating
- 4.6/5
- Reviews
- 841
- Age
- 10y ago
Competition: brands, sellers & click share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 flat
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- TIGI53%
- CATWALK by TIGI37%
- Bed Head10%
Catwalk demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Catwalk search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- catwalk shampoo and conditioner14K/yr
- tigi curls rock curl amplifier10K/yr
- catwalk by tigi8K/yr
- curls rock amplifier7K/yr
- catwalk shampoo4K/yr
- catwalk5K/yr
- curls rock4K/yr
- honey and oatmeal shampoo and conditioner3K/yr
- tigi catwalk4K/yr
- tigi oatmeal and honey shampoo3K/yr
What reviews say buyers love and hate about Catwalk
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“conditioner - smells heavenly”
“Quality products”
“Great for curly hair”
“bouncy soft hair”
“Excellent value for money”
What buyers complain about
64% of reviews“Leaky packaging”
“I don't think the scent is for everyone”
“no better than cheap shampoo”
“Description not accurate”
“I don't find that it leaves my hair crispy”
Catwalk return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
100%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Catwalk questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
