catwalk
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Price range
Good£5.97–£25.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.44avg listing price — sweet spot $15–$100
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Market size
Okay£113K£113K/yr · 66K searches
Review moat
Bad6,493.2avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, catwalk is a £113K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
catwalk market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- £104K–£131K
- units × avg price
- Conversion rate
- 16.5%
- Avg BSR
- #146
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 40%
- Out of stock
- 20.7%
- Avg brand age
- 75 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- TIGI53%
- CATWALK by TIGI37%
- Bed Head10%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top catwalk search terms
- catwalk shampoo and conditioner14K/yr
- tigi curls rock curl amplifier10K/yr
- catwalk by tigi8K/yr
- curls rock amplifier7K/yr
- catwalk shampoo4K/yr
- catwalk5K/yr
- curls rock4K/yr
- honey and oatmeal shampoo and conditioner3K/yr
- tigi catwalk4K/yr
- tigi oatmeal and honey shampoo3K/yr
Top catwalk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Catwalk by TIGI Curls Rock Amplifier Hair Styling Cream Hydrating Anti-Frizz Curl Defining Styler for Natural Curly & Wavy Hair Enhancing Shine and Body 150ml
TIGI£6.894.4★35,391 rev
Catwalk by TIGI Oatmeal & Honey Shampoo and Conditioner Set 2x750ml Nourishing Duo for Dry Damaged or Coloured Hair With Acacia Honey Vitamin E & Coconut Oil Sulphate-Free
CATWALK by TIGI£12.024.6★11,222 rev
Catwalk by TIGI Oatmeal & Honey Shampoo Moisturising Shampoo for Dry & Damaged Hair Colour-Safe Restores Shine & Gloss 750ml
CATWALK by TIGI£7.964.6★2,819 rev
Bed Head by TIGI Curls Rock Amplifier Curl Shaping and Defining Cream with Anti Frizz Protection for Enhanced Curls and Waves 100ml
TIGI£6.614.6★160 rev
Tigi Catwalk Curlesque Curls Rock Amplifier 4x150ml
TIGI£25.794.6★5,031 rev
Newest
by launch dateBed Head by TIGI Curls Rock Amplifier Curl Shaping and Defining Cream with Anti Frizz Protection for Enhanced Curls and Waves 100ml
TIGI£6.61160 rev
TIGI Bed Head Curls Rock Amplifier Mega Shaping Cream For Unisex 3.8 oz Cream
TIGI£8.923,358 rev
Bed Head by TIGI Curls Rock Amplifier Hair Cream - Deeply Hydrating Curl Shaping & Defining Cream for Enhanced Curls & Waves Anti-Frizz Long-Lasting Hold Moisture & Texture for Defined Volume
Bed Head£8.104,119 rev
Tigi Catwalk Curlesque Curls Rock Amplifier 4x150ml
TIGI£25.795,031 rev
Catwalk by TIGI Oatmeal & Honey Conditioner Professional Deep Moisturising Conditioner for Dry & Damaged Hair Strengthens Smooths & Hydrates Hair 750ml
Bed Head£8.03841 rev
Trending
90-day click momentumTIGI Bed Head Curls Rock Amplifier Mega Shaping Cream For Unisex 3.8 oz Cream
TIGI£8.924.4★
Tigi Catwalk Curlesque Curls Rock Amplifier 4x150ml
TIGI£25.794.6★
Catwalk by Tigi Curls Rock Amplifier Curly Hair Cream for Enhanced Curls 150 ml Pack of 2
Bed Head£14.054.6★
Catwalk by TIGI Oatmeal & Honey Shampoo Moisturising Shampoo for Dry & Damaged Hair Colour-Safe Restores Shine & Gloss 750ml
CATWALK by TIGI£7.964.6★
Bed Head by TIGI Curls Rock Amplifier Curl Shaping and Defining Cream with Anti Frizz Protection for Enhanced Curls and Waves 100ml
TIGI£6.614.6★
What buyers say about catwalk
What buyers praise and complain about, mined from review topics.What buyers love
“conditioner - smells heavenly”
“Quality products”
“Great for curly hair”
“bouncy soft hair”
“Excellent value for money”
“Hair is easy to comb and silky”
“Does what is required”
“Keeps curls in place”
“has a lovely shine”
“Excellent curl cream used alone on wet or dry hair”
What buyers complain about
“Leaky packaging”
“I don't think the scent is for everyone”
“no better than cheap shampoo”
“Description not accurate”
“I don't find that it leaves my hair crispy”
“expensive”
“conditioner is still needed as it still looks dry”
“it feels greasy”
Top return reasons
Common questions
- Is catwalk profitable to sell on Amazon United Kingdom?
- The niche generates £113K/yr across 10 tracked products. 90-day search growth is +5.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the catwalk niche?
- 3 brands and 45 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in catwalk?
- Top complaints mined from reviews: Leak-Proof, Smell, Quality-Overall. The return rate is 0.0%.
- When does demand for catwalk peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the catwalk niche?
- Listings span £5.97–£25.79; the average listing price is £10.44 (sweet spot $15–$100). The average incumbent carries 6,493 reviews — the moat a new listing must climb.