cat eye lashes
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($3.50–$8.67) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,746.92avg incumbent reviews — the moat a new listing must climb
Market size
Okay£133K£133K/yr · 482K searches
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.93avg listing price — sweet spot $15–$100
Price range
Bad£3.50–£8.67cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cat eye lashes is a £133K/yr Amazon United Kingdom market (482K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
cat eye lashes market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £119K–£148K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #121
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 1.8%
- Avg brand age
- 30 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
55
Top-5 brand share
49%
Top 20: 94%
Top-5 click share
42%
Top 20: 81%
Open market
45%
- Mavphnee13%
- GVEFETIEE11%
- Onlyall11%
- Glowing Win8%
- DOINEUFL7%
- Zegaine6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.2×
Top cat eye lashes search terms
- strip lashes172K/yr
- cat eye lashes66K/yr
- lashes strip33K/yr
- russian lashes32K/yr
- eyelashes strip33K/yr
- strip eyelashes28K/yr
- lash strips20K/yr
- natural false eyelashes12K/yr
- eyelash strips10K/yr
- false eyelashes natural7K/yr
Top cat eye lashes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fox Eye Lashes Wispy Eyelashes Natural Look Clear Band Lashes Fluffy Faux Mink Lashes Natural False Lashes Pack by GVEFETIEE 8 Pairs
GVEFETIEE£6.304.3★1,303 rev
Mavphnee Natural Look Wispy D Curl False Eyelashes Cat Eye Fake Lashes Strips 7 Pairs Clear Band Fluffy False Lashes Pack
Mavphnee£5.924.2★1,905 rev
Glowingwin Cat Eyelashes Volume 3D Hybrid Natural Look Fake Russian Strip Lashes 10 Pairs Dramatic Fluffy Handmade Reusable D Curl False Eyelashes
Glowing Win£5.084.2★2,166 rev
Onlyall Natural Lashes Wispy Strip Eyelashes Natural Looking False Eye Lash Soft Flared Fake Eyelash Fluffy Thin Band Pack 7 Pairs D-K06
Onlyall£6.714.4★1,524 rev
10 Pairs Russian Strip False Eyelashes - D Curl Natural Fluffy 3D Effect Handmade Lightweight Volume Lashes Soft Multi-Layered Fibers for Full Wispy Look Ideal for Daily Wear
DOINEUFL£3.594.5★36 rev
Newest
by launch date
Wispy Russian Eyelashes Spiky Cat Eye Lashes Manga False Lash Strips Anime Fake Eyelashes Fairy Natural Eye Lash Pack 7 Pairs CC Curl Volume Eyelash Strips by Mavphnee
Mavphnee£5.9646 rev
20 Pairs Fluffy False Eyelashes Cat Eye Lashes Strips Natural Look Wispy D Curl Faux Mink Eyelashes Thick Volume Strips Lashes Russian 6D Fake Eyelashes by Zegaine
Zegaine£8.46175 rev
Fluffy False Eyelashes Cat Eye Faux Mink Lashes Strips 6D Thick Volume Fake Eyelashes Strips 18MM Wispy Lashes Long Mink Eyelashes 5 Pairs by Zegaine
Zegaine£5.37269 rev
10 Pairs Russian Strip False Eyelashes - D Curl Natural Fluffy 3D Effect Handmade Lightweight Volume Lashes Soft Multi-Layered Fibers for Full Wispy Look Ideal for Daily Wear
DOINEUFL£3.5936 rev
Mavphnee Natural Look Wispy D Curl False Eyelashes Cat Eye Fake Lashes Strips 7 Pairs Clear Band Fluffy False Lashes Pack
Mavphnee£5.921,905 rev
Trending
90-day click momentum
DYSILK Wispy Fluffy False Eyelashes 5 Pairs 6D Faux Mink Lashes Natural Look Strip Lashes Soft Reusable Up to 15 Wears Lightweight Lash Pack | Cat-Eye 8-15mm
DYSILK£7.034.3★
3D Clear Band Lashes 14mm Natural Soft Faux Mink Lashes Cat Eye Wispy Short Cross Reusable False EyeLashes 7 Pairs Happy Heartbeat(No.200)
Happy Heartbeat£6.614.4★
Wispy Russian Eyelashes Spiky Cat Eye Lashes Manga False Lash Strips Anime Fake Eyelashes Fairy Natural Eye Lash Pack 7 Pairs CC Curl Volume Eyelash Strips by Mavphnee
Mavphnee£5.964.3★
10 Pairs Russian Strip False Eyelashes - D Curl Natural Fluffy 3D Effect Handmade Lightweight Volume Lashes Soft Multi-Layered Fibers for Full Wispy Look Ideal for Daily Wear
DOINEUFL£3.594.5★
Parriparri Eyelashes Russian Strip Lashes 10 Pairs Curly False Lashes D Curl Volume Strip Lashes Natural Fluffy Thick Fake Lashes
Parriparri£5.204.1★
What buyers say about cat eye lashes
What buyers praise and complain about, mined from review topics.What buyers love
“Great lash look”
“Good quality”
“What a great value for money”
“Very easy to use”
“Easy fit”
“Easy to apply”
“Really pretty, and they last all night”
“Not too heavy on the eyelids like some lashes”
“not too thick”
“comfortable”
What buyers complain about
“NOT the same lashes, poor quality”
“Not good quality”
“Not sticky”
“Absolutely a load off crap look nothing like the picture”
“Very plastic looking”
“Waste of money”
“They do not look natural at all”
“the band was so thick which made it difficult to apply”
“First time use had no twizzers to hand as was a dare I like them easily took off took me 3 attempts to get on as only 1 wall mounted mirror”
“They look very short”
Top return reasons
Common questions
- Is cat eye lashes profitable to sell on Amazon United Kingdom?
- The niche generates £133K/yr across 39 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the cat eye lashes niche?
- 26 brands and 55 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in cat eye lashes?
- Top complaints mined from reviews: Eyelash Quality, Quality-Overall, Adhesion/Stickiness. The return rate is 0.4%.
- When does demand for cat eye lashes peak?
- Demand peaks in May–Jun; the busiest month runs 2.2× the quietest.
- What does it cost to enter the cat eye lashes niche?
- Listings span £3.50–£8.67; the average listing price is £5.93 (sweet spot $15–$100). The average incumbent carries 2,747 reviews — the moat a new listing must climb.