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Cat Eye Lashes

Cat Eye Lashes shows low returns (0.4%), but prices mostly outside the sweet spot ($3.50–$8.67) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 19% of 2,481 Beauty niches · +7 vs the category median of 47

Market size 30Growth 27Conversion 55Competition 72Returns 98Price range 0Avg price 16Brand share 86Review moat 38Quality gap 78
This niche Category average · 2,481 niches

Is Cat Eye Lashes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cat Eye Lashes is a £133K/yr Amazon United Kingdom market (482K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 54/100.

Cat Eye Lashes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +1.5% over the last 90 days and 4.6% of searches end in a purchase.

£133K

revenue / yr

Units sold / yr25K
Search volume / yr+1.5%482K
Conversion rate4.6%
Avg price£5.93

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers26 · 55
Top-5 product click share42%
Open market51%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement85%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews2,747

Top Cat Eye Lashes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

55

Top-5 brand share

49%

Top 20: 94%

Top-5 click share

42%

Top 20: 81%

Open market

45%

  • Mavphnee13%
  • GVEFETIEE11%
  • Onlyall11%
  • Glowing Win8%
  • DOINEUFL7%
  • Zegaine6%

Cat Eye Lashes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume482KCVR4.6%Products39Brands26Top 5 Brands49%OOS Rate1.8%Rating4.3★Reviews2,747Avg BSR#121
10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.2×

Top Cat Eye Lashes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • strip lashes172K/yr
  • cat eye lashes66K/yr
  • lashes strip33K/yr
  • russian lashes32K/yr
  • eyelashes strip33K/yr
  • strip eyelashes28K/yr
  • lash strips20K/yr
  • natural false eyelashes12K/yr
  • eyelash strips10K/yr
  • false eyelashes natural7K/yr

What reviews say buyers love and hate about Cat Eye Lashes

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Eyelash Quality50%

Great lash look

Quality-Overall9%

Good quality

Value For Money9%

What a great value for money

Ease Of Use6%

Very easy to use

Size-Overall4%

Easy fit

What buyers complain about

87% of reviews
Eyelash Quality21%

NOT the same lashes, poor quality

Quality-Overall19%

Not good quality

Adhesion/Stickiness16%

Not sticky

Advertised Vs Actual Product6%

Absolutely a load off crap look nothing like the picture

Material Quality5%

Very plastic looking

Cat Eye Lashes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
29%
2Size-Overall
21%
3Quality-Overall
11%
4Adhesion/Stickiness
8%
5Eyelash Quality
6%

Common Cat Eye Lashes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cat Eye Lashes 54/100 on Amazon United Kingdom — Worth a look. The niche generates £133K/yr across 39 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +1.5% over the last 90 days.
Search demand for Cat Eye Lashes on Amazon United Kingdom peaks in May–Jun, where the busiest month runs 2.2× the quietest.