Is cat eye gel nail polish profitable to sell on Amazon United Kingdom?

The niche generates £152K/yr across 70 tracked products. 1 of 30 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the cat eye gel nail polish niche?

24 brands and 29 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in cat eye gel nail polish?

Top complaints mined from reviews: Color, Advertised Vs Actual Product, Value For Money. The return rate is 0.6%.

When does demand for cat eye gel nail polish peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the cat eye gel nail polish niche?

Listings span £4.01–£22.93; the average listing price is £8.24 (sweet spot $15–$100). The average incumbent carries 1,131 reviews — the moat a new listing must climb.

cat eye gel nail polish

Worth a look

Shows low returns (0.6%), but soft demand (-24.5% this quarter) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Great26%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Good1,131.19

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£4.01–£22.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£152K

£152K/yr · 783K searches

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£8.24

avg listing price — sweet spot $15–$100

Growth

Bad-24.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, cat eye gel nail polish is a £152K/yr Amazon United Kingdom market (783K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

cat eye gel nail polish market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: £165K–£206K; units × avg price
Conversion rate: 2.4%
Avg BSR: #180
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 12.1%
Avg brand age: 23 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

26%

Top 20: 63%

Open market

37%

PEACECOLOR21%
modelones16%
senvenski8%
ROSALIND7%
BORN PRETTY6%
beetles Gel Polish6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.5% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top cat eye gel nail polish search terms

cat eye gel nail polish352K/yr -24.7%2.0% conv.
cats eye gel nail polish magnetic57K/yr -12.6%2.0% conv.
cateye gel polish44K/yr -21.9%2.0% conv.
cat eye nail polish38K/yr -13.2%1.0% conv.
magnetic nail polish43K/yr -31.6%1.0% conv.
cat eye gel polish32K/yr -37.5%1.8% conv.
born pretty cat eye gel polish26K/yr -39.4%1.2% conv.
magnetic gel nail polish29K/yr -38.1%1.5% conv.
cats eye gel nail polish23K/yr -21.6%1.4% conv.
cat eye18K/yr -24.9%1.5% conv.

All search terms

Top cat eye gel nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PEACECOLOR Pearl Gel Nail Polish 6 Colours Cat Eye Soak-Off UV/LED Polish Purple Pink Rose Blue Magnetic Mermaid Swirl Shell Gel Polish with Magnet for DIY Manicure Gifts for Women 10ML

PEACECOLOR£8.064.0★506 rev

PEACECOLOR Cat Eye Gel Nail Polish - 6 Colours 10ML Gel Polish Set Holographic U V LED Glitter Red Brown Burgundy Soak off Nail Polish Manicure Set DIY Nail Art for Home Gift for Women

PEACECOLOR£8.144.2★632 rev

ROSALIND Cat Eye Gel Nail Polish 12 Colors Glitter Gel Nail Polish Set with Magnet Nail Art Manicure Salon DIY Gift For Women

ROSALIND£11.584.3★301 rev

Modelones Cat Eye Gel Nail Polish Set 6 Colors Holographic Red Blue Purple Silver Glitter 9D Magnetic Gel Polish Pink Shimmer Summer with Magnet Nail Art DIY Salon For Women

modelones£7.674.4★2,194 rev

PEACECOLOR Cat Eye Gel Nail Polish - 6 Colours 10ML Gel Polish Set Glitter Purple Green Blue Pink Red Colour Nail Polish with Magnet Soak Off Holographic Polish Manicure Set Salon Home Gift for Women

PEACECOLOR£8.194.2★632 rev

Newest

by launch date

BORN PRETTY Cat Magnetic Eye Gel Nail Polish Jelly Nude Pink 6 Colors Gel Polish Set with Magnet Soak-Off U V/LED Iridescent Gels for Nail Art Salon DIY Home

BORN PRETTY£9.6869 rev

4mo ago

KRISNICE 0.5 OZ Cat Eye Gel Polish with Magnet 15ML Holographic Glitter Shimmer Translucent Jelly Color Magnetic Nail Polish Salon DIY at Home (Azure Aurora MY043)

KRISNICE£5.36263 rev

5mo ago

Yueshop Cat Eye Gel Nail Polish Pink 4 Colors Crystal Jelly Glass Pink Series Cats Eye Gel Nail Polish Magnetic Soak Off UV LED gel nail Varnish Creative nail Art DIY Salon at Home 8ML

Yueshop£7.23459 rev

9mo ago

ROSALIND Cat Eye Gel Nail Polish 12 Colors Glitter Gel Nail Polish Set with Magnet Nail Art Manicure Salon DIY Gift For Women

ROSALIND£11.58301 rev

10mo ago

PEACECOLOR Cat Eye Gel Nail Polish - 6 Colours 10ML Gel Polish Set Holographic U V LED Glitter Red Brown Burgundy Soak off Nail Polish Manicure Set DIY Nail Art for Home Gift for Women

PEACECOLOR£8.14632 rev

11mo ago

What buyers say about cat eye gel nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color39%

“Beautiful colours”

Quality-Overall14%

“Good quality”

Ease Of Use7%

“Easy to use”

Value For Money6%

“Great value for money”

Brightness/Shine/Glow5%

“the sparkles in this one are just beautiful”

Ease Of Application4%

“Easy to apply”

Stitch/Finish/Polish3%

“Nice and smooth and velvety finish”

Paint Quality3%

“Beautiful Polish”

Advertised Vs Actual Product3%

“Just like advertised”

Coverage2%

“really nice coverage”

What buyers complain about

Color30%

“Not red”

Advertised Vs Actual Product11%

“Not as described”

Value For Money7%

“I initially felt this polish was a bit expensive”

Functionality-Overall6%

“The cat eye doesnt do anything either”

Thickness5%

“Comes out really thick”

Quality-Overall5%

“Cheap nasty product”

Durability5%

“Chipped after 3 days”

Size-Overall3%

“Very small”

Instructions/User Manual/Troubleshooting2%

“instructions a bit too complicated for an old lady”

Paint Quality1%

“This nail varnish is absolutely rubbish”

Top return reasons

Color35%

Functionality-Overall17%

Advertised Vs Actual Product10%

Quality-Overall9%

Thickness4%

Size-Overall3%

Leak-Proof3%

Paint Quality2%

Defective Material/Parts2%

Adhesion/Stickiness2%

Common questions

Is cat eye gel nail polish profitable to sell on Amazon United Kingdom?: The niche generates £152K/yr across 70 tracked products. 1 of 30 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Worth a look (55/100).
How competitive is the cat eye gel nail polish niche?: 24 brands and 29 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in cat eye gel nail polish?: Top complaints mined from reviews: Color, Advertised Vs Actual Product, Value For Money. The return rate is 0.6%.
When does demand for cat eye gel nail polish peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the cat eye gel nail polish niche?: Listings span £4.01–£22.93; the average listing price is £8.24 (sweet spot $15–$100). The average incumbent carries 1,131 reviews — the moat a new listing must climb.