cat ears
Worth a lookShows a thin review moat (43 avg reviews), but prices mostly outside the sweet spot ($2.62–$15.06) keeps it on the watch list.
Review moat
Incredible42.79avg incumbent reviews — the moat a new listing must climb
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£110K£110K/yr · 465K searches
Avg price
Bad£6.35avg listing price — sweet spot $15–$100
Growth
Bad-33.4%90-day search growth — must beat 0% to launch
Price range
Bad£2.62–£15.06cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cat ears is a £110K/yr Amazon United Kingdom market (465K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
cat ears market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £159K–£191K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #792
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 88%
- Out of stock
- 27.8%
- Avg brand age
- 28 months
- Avg seller age
- 200 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
39
Top-5 brand share
45%
Top 20: 88%
Top-5 click share
38%
Top 20: 84%
Open market
49%
- Mustavo10%
- COMNICO9%
- ZMYueda9%
- TSHAOUN9%
- Pelirinn7%
- Xzhixiao6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.4% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 19.0×
Top cat ears search terms
- cat ears267K/yr
- cat ears headband74K/yr
- black cat ears45K/yr
- cat headband12K/yr
- cat ear headband8K/yr
- cat ear4K/yr
- cat ears black4K/yr
- black ears5K/yr
- cat ears adult7K/yr
- black cat ears headband6K/yr
Top cat ears products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mustavo Black Fancy Dress Cat Ears for Adults or Kids Fur Ears Wolrd Book Day Halloween Fancy Dress Up Accessories
Mustavo£3.504.2★11 rev
COMNICO Cat Ears Headbands Plush Soft Cute Washing Face Head band Fuzzy Kitten Makeup Hair Headbands for Mask Skincare Spa Yoga Halloween Parties Cosplay (Black)
COMNICO£3.894.5★107 rev
Faux Fur Cat Ears Headband Black Cat Ears Soft Moving Cat Ear Headband Comfortable Materials Adjustable Cute Headbands For Adults Kids Furry Ear Head Accessories For Festival & Party (Black White)
Pelirinn£7.010.0★0 rev
2 Pieces Cat Ears Headband with Bells Cosplay Hair Band Iron Headwear Used for Women Girls Daily Decoration and Party
Xzhixiao£5.424.3★63 rev
HolooVeranillo Cat Ears Headband Black Cat Ear Halloween Hairbands Adjustable Kawaii Animal Ear Headband for Women Girls Cosplay Costume Party Accessories (Black)
HolooVeranillo£3.475.0★2 rev
Newest
by launch date
Zwenjuan Cat Ears Headband 2 Pieces Cat Costume Lace Collar and Choker with Bell for Women Ladies Girls for Women Girls Daily Decoration and Party(black)
Zwenjuan£4.610 rev
Mustavo Black Fancy Dress Cat Ears for Adults or Kids Fur Ears Wolrd Book Day Halloween Fancy Dress Up Accessories
Mustavo£3.5011 rev
Faux Fur Cat Ears Headband Black Cat Ears Soft Moving Cat Ear Headband Comfortable Materials Adjustable Cute Headbands For Adults Kids Furry Ear Head Accessories For Festival & Party (Black White)
Pelirinn£7.010 rev
Handmade Faux Fur Cat Ear Headband and Black Bell Cosplay Hair Accessories Animal Ear Headband Costume Accessory Fluffy Foxes Ears Hairband for Halloween Cosplay Accessories (Black and White)
ZMYueda£8.484 rev
Handmade Faux Fur Cat Ear Headband and Black Bell Cosplay Hair Accessories Animal Ear Headband Costume Accessory Fluffy Foxes Ears Hairband for Halloween Cosplay Accessories (Black Grey)
ZMYueda£7.534 rev
Trending
90-day click momentumZwenjuan Cat Ears Headband 2 Pieces Cat Costume Lace Collar and Choker with Bell for Women Ladies Girls for Women Girls Daily Decoration and Party(black)
Zwenjuan£4.610.0★
Faux Fur Cat Ears Headband Black Cat Ears Soft Moving Cat Ear Headband Comfortable Materials Adjustable Cute Headbands For Adults Kids Furry Ear Head Accessories For Festival & Party (Black White)
Pelirinn£7.010.0★
Handmade Faux Fur Cat Ear Headband and Black Bell Cosplay Hair Accessories Animal Ear Headband Costume Accessory Fluffy Foxes Ears Hairband for Halloween Cosplay Accessories (Black and White)
ZMYueda£8.484.5★
TSHAOUN Animal Costume Cat Cosplay Costume Set Cat Ears Headband with Bells Necklacefor Anime Fancy Dress Party Halloween Christmas Dress Up Carnival Role Play. (Black)
TSHAOUN£6.764.3★
Mustavo Black Fancy Dress Cat Ears for Adults or Kids Fur Ears Wolrd Book Day Halloween Fancy Dress Up Accessories
Mustavo£3.504.2★
What buyers say about cat ears
What buyers praise and complain about, mined from review topics.What buyers love
“Overall it's a very nice quality set”
“Cute and comfortable”
“As shown on website”
“they fit perfectly on my 6 year old”
“these three headbands are reasonably priced for such a super cute headband”
“Soft, Comfortable Three-Piece Black Cat Costume Accessories”
“are easy to wear”
“Super soft material”
“they do feel fairly lightweight”
“we'll have lots of fun with it”
What buyers complain about
“The image is definitely not what it actually is”
“Look weird and cheap”
“I wouldn't say they would fit adults comfortably”
“the lace came off abit I had to glue”
“on the cheap side”
“They are almost completely flat and very slim”
“They are almost completely flat and very slim”
Top return reasons
Common questions
- Is cat ears profitable to sell on Amazon United Kingdom?
- The niche generates £110K/yr across 43 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -33.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the cat ears niche?
- 35 brands and 39 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in cat ears?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Comfort-Overall. The return rate is 1.4%.
- When does demand for cat ears peak?
- Demand peaks in Oct–Nov; the busiest month runs 19.0× the quietest.
- What does it cost to enter the cat ears niche?
- Listings span £2.62–£15.06; the average listing price is £6.35 (sweet spot $15–$100). The average incumbent carries 43 reviews — the moat a new listing must climb.