Cat Ears
MaybeThe average product has only 43 reviews. But prices span $2.62–$15.06, mostly outside the sweet spot, so Cat Ears is a Maybe.
- Flapen Score
- 52 / 100Top 26% of 2,481 Beauty niches · +5 vs the category median of 4752
- Market size
- £110K/yr465K searches / yr
- 90-day growth
- -33.4%search demand this quarter
- Competition
- 38%top-5 click share · 35 brands · 39 sellers
Flapen Score
Cat Ears against its category
The dotted line is the Beauty average. Past it, Cat Ears is stronger. Inside it, weaker.
Market
The Cat Ears market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cat Ears 465K times last year and spent an estimated £110K. The top 5 brands take 45% of clicks. Demand peaks in Oct–Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.
- Searches, last 12 months
- 465K
- Growth, 90 days vs prior 90
- -33.4%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £110Ka year
- Peak month
- October19.0× the quietest month
- Top search term
- cat ears267K searches a year
02 · Price
A sale here is worth £6.35.
Listings sell for £6.35 on average, from £2.62 to £15.06. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £6.35 that is £3K to £5K a year per listing.
- Average price
- £6.35under the $15 to $100 sweet spot
- Price range
- £2.62–£15.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 27.8% of listings are out of stock. The average listing ranks #792 within Hair Styling Accessories. It carries 43 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 98%
- Out of stock, average day
- 27.8%
- Average rank
- #792in Hair Styling Accessories
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 43per listing
- Listings tracked
- 43
04 · Newcomers
0 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Cat Ears products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
35 falling
Sellers
39
Top-5 brand share
45%
Top 20: 88%
Top-5 click share
38%
Top 20: 84%
Open market
49%
- Brand 110%
- Brand 29%
- Brand 39%
- Brand 49%
- Brand 57%
- Brand 66%
Demand
Cat Ears search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 19.0×
Search terms
Top Cat Ears search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat ears267K/yr
- cat ears headband74K/yr
- black cat ears45K/yr
- cat headband12K/yr
- cat ear headband8K/yr
- cat ear4K/yr
- cat ears black4K/yr
- black ears5K/yr
- cat ears adult7K/yr
- black cat ears headband6K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Ears
We read the reviews and the return reasons for every product selling here.
“The image is definitely not what it actually is”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Ears questions
Answered from the same tracked data.