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Castor Oil for Eyelashes

Fail

Prices span $3.34–$10.50, mostly outside the sweet spot, so Castor Oil for Eyelashes is a Fail.

Flapen Score
32
32 / 100
Ranks 2,400 of 2,481 Beauty niches · −15 vs the category median of 47
Market size
£82K/yr103K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
90%top-5 click share · 7 brands · 25 sellers

Flapen Score

Castor Oil for Eyelashes against its category

The dotted line is the Beauty average. Past it, Castor Oil for Eyelashes is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Castor Oil for Eyelashes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Castor Oil for Eyelashes 103K times last year and spent an estimated £82K. The top 5 brands take 96% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
13.1%
Market size, estimated
£82Ka year
Peak month
February1.4× the quietest month
Top search term
castor oil for eyelashes44K searches a year

02 · Price

A sale here is worth £6.12.

Listings sell for £6.12 on average, from £3.34 to £10.50. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £6.12 that is £6K to £8K a year per listing.

Average price
£6.12under the $15 to $100 sweet spot
Price range
£3.34–£10.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Hair Oils. It carries 20,429 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Hair Oils
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
20,429per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Castor Oil for Eyelashes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

25

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

2%

  • Brand 148%
  • Brand 230%
  • Brand 38%
  • Brand 48%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Castor Oil for Eyelashes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Castor Oil for Eyelashes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • castor oil for eyelashes44K/yr
  • castor oil for eyebrows12K/yr
  • brow oil6K/yr
  • lash oil7K/yr
  • eyebrow oil5K/yr
  • castor oil eyebrows5K/yr
  • castor oil eyelashes5K/yr
  • eyelash oil4K/yr
  • castor oil for lashes4K/yr
  • eyebrow oil after lamination3K/yr

Reviews and returns

What reviews say buyers love and hate about Castor Oil for Eyelashes

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Thickness”
0.1%of orders come back
“This is thick oil”
A buyer, on “Thickness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Castor Oil for Eyelashes questions

Answered from the same tracked data.