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Castor Oil for Eyelashes

prices mostly outside the sweet spot ($3.34–$10.50) — Castor Oil for Eyelashes doesn't clear our bar today.

Flapen Score

32
Skip it

Ranks 2,400 of 2,481 Beauty niches · −15 vs the category median of 47

Market size 21Growth 13Conversion 96Competition 8Returns 100Price range 0Avg price 17Brand share 10Review moat 16Quality gap 37
This niche Category average · 2,481 niches

Is Castor Oil for Eyelashes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Castor Oil for Eyelashes is a £82K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 32/100.

Castor Oil for Eyelashes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.8% over the last 90 days and 13.1% of searches end in a purchase.

£82K

revenue / yr

Units sold / yr15K
Search volume / yr-23.8%103K
Conversion rate13.1%
Avg price£6.12

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 25
Top-5 product click share90%
Open market4%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement78%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews20,429

Top Castor Oil for Eyelashes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

£0£8K£16K£25K£33K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

25

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

2%

  • KANZY HAIR AND BEAUTY48%
  • ETRONG30%
  • BIONOBLE8%
  • Prolixir8%
  • Forest & Shore3%
  • Fushi2%
  • Open — no brand owns it (1 brand, 2%)

Castor Oil for Eyelashes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume103KCVR13.1%Products9Brands7Top 5 Brands96%OOS Rate0.0%Rating4.5★Reviews20,429Avg BSR#22
2K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Castor Oil for Eyelashes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • castor oil for eyelashes44K/yr
  • castor oil for eyebrows12K/yr
  • brow oil6K/yr
  • lash oil7K/yr
  • eyebrow oil5K/yr
  • castor oil eyebrows5K/yr
  • castor oil eyelashes5K/yr
  • eyelash oil4K/yr
  • castor oil for lashes4K/yr
  • eyebrow oil after lamination3K/yr

What reviews say buyers love and hate about Castor Oil for Eyelashes

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Quality-Overall38%

Seems to be good quality oil

Value For Money13%

Good value for money

Eyelash Quality6%

this has actually grown my lashes

Advertised Vs Actual Product4%

As described

Thickness4%

Great for thickness of eyelashes

What buyers complain about

56% of reviews
Thickness11%

This is thick oil

Smell8%

It doesnt smell very nice

Eyelash Quality8%

given the consistency I could not apply it successfully to my eyelashes without getting it into my eyes

Oily/Greasy6%

It is initially greasy when applied

Leak-Proof5%

lid on mascara bottle not leak proof though so wouldnt put it in handbag or makeup bag

Castor Oil for Eyelashes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
31%
2Size-Overall
11%
3Quality-Overall
10%
4Defective Material/Parts
8%
5Functionality-Overall
8%

Common Castor Oil for Eyelashes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Castor Oil for Eyelashes 32/100 on Amazon United Kingdom — Skip it. The niche generates £82K/yr across 9 tracked products. Search demand moved -23.8% over the last 90 days.
Search demand for Castor Oil for Eyelashes on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.