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Castile Soap

Fail

The top 5 brands take 97% of clicks, so Castile Soap is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£194K/yr187K searches / yr
90-day growth
+23.2%search demand this quarter
Competition
81%top-5 click share · 6 brands · 31 sellers

Flapen Score

Castile Soap against its category

The dotted line is the Beauty average. Past it, Castile Soap is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Castile Soap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Castile Soap 187K times last year and spent an estimated £194K. The top 5 brands take 97% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £194K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
+23.2%
Conversion, latest week
8.2%
Market size, estimated
£194Ka year
Peak month
January1.5× the quietest month
Top search term
castile soap78K searches a year

02 · Price

A sale here is worth £12.71.

Listings sell for £12.71 on average, from £4.74 to £33.20. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £12.71 that is £13K to £16K a year per listing.

Average price
£12.71under the $15 to $100 sweet spot
Price range
£4.74–£33.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£13K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #103 within Bath & Body. It carries 4,611 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
82%
Out of stock, average day
5.8%
Average rank
#103in Bath & Body
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,611per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Castile Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

31

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 228%
  • Brand 37%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Castile Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Castile Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • castile soap78K/yr
  • castile liquid soap53K/yr
  • the soapery19K/yr
  • liquid castile soap7K/yr
  • castile soap liquid7K/yr
  • castille soap7K/yr
  • pure castile soap4K/yr
  • castile soap organic6K/yr
  • soapery5K/yr

Reviews and returns

What reviews say buyers love and hate about Castile Soap

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Do not waste your money”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Castile Soap questions

Answered from the same tracked data.