Care Package

Shoppers searched for this 481K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months

481K

Growth, 90 days vs prior 90

-29.8%

Conversion, latest week

2.0%

Market size, estimated

£146Ka year

Peak month

March2.7× the quietest month

Top search term

self care135K searches a year

Listings sell for £15.00 on average, from £3.41 to £31.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £15.00 that is £2K to £4K a year per listing.

Average price

£15.00inside the $15 to $100 sweet spot

Price range

£3.41–£31.30

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #91 within Bath & Body. It carries 4,249 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

9.0%

Average rank

#91in Bath & Body

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,249per listing

Listings tracked

51

21 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

4Amazon's first-year sales bar

Average brand age

31 months