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Cantu Kids Leave in Conditioner

Fail

The top 5 brands take 100% of clicks, so Cantu Kids Leave in Conditioner is a Fail.

Flapen Score
34
34 / 100
Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 47
Market size
£111K/yr157K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
76%top-5 click share · 3 brands · 78 sellers

Flapen Score

Cantu Kids Leave in Conditioner against its category

The dotted line is the Beauty average. Past it, Cantu Kids Leave in Conditioner is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cantu Kids Leave in Conditioner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cantu Kids Leave in Conditioner 157K times last year and spent an estimated £111K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
8.2%
Market size, estimated
£111Ka year
Top search term
my little coco76K searches a year

02 · Price

A sale here is worth £8.63.

Listings sell for £8.63 on average, from £3.40 to £18.44. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £8.63 that is £6K to £9K a year per listing.

Average price
£8.63under the $15 to $100 sweet spot
Price range
£3.40–£18.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #144 within Detanglers. It carries 3,782 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
87%
Out of stock, average day
9.5%
Average rank
#144in Detanglers
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,782per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Cantu Kids Leave in Conditioner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

78

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

0%

  • CANTU77%
  • Fewlby15%
  • My Little Coco8%

Search terms

Top Cantu Kids Leave in Conditioner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • my little coco76K/yr
  • cantu kids56K/yr
  • cantu for kids7K/yr
  • cantu detangler spray kids8K/yr
  • my little coco baby mama5K/yr
  • little coco3K/yr
  • cantu kids detangling spray2K/yr

Reviews and returns

What reviews say buyers love and hate about Cantu Kids Leave in Conditioner

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
11%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“quality is not nice plus it's too pricey”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Cantu Kids Leave in Conditioner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data