Cantu Kids Leave in Conditioner
FailThe top 5 brands take 100% of clicks, so Cantu Kids Leave in Conditioner is a Fail.
- Flapen Score
- 34 / 100Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 4734
- Market size
- £111K/yr157K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 76%top-5 click share · 3 brands · 78 sellers
Flapen Score
Cantu Kids Leave in Conditioner against its category
The dotted line is the Beauty average. Past it, Cantu Kids Leave in Conditioner is stronger. Inside it, weaker.
Market
The Cantu Kids Leave in Conditioner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cantu Kids Leave in Conditioner 157K times last year and spent an estimated £111K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.
- Searches, last 12 months
- 157K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 8.2%
- Market size, estimated
- £111Ka year
- Top search term
- my little coco76K searches a year
02 · Price
A sale here is worth £8.63.
Listings sell for £8.63 on average, from £3.40 to £18.44. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £8.63 that is £6K to £9K a year per listing.
- Average price
- £8.63under the $15 to $100 sweet spot
- Price range
- £3.40–£18.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #144 within Detanglers. It carries 3,782 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 87%
- Out of stock, average day
- 9.5%
- Average rank
- #144in Detanglers
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,782per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Cantu Kids Leave in Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
78
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Brand 177%
- Brand 215%
- Brand 38%
Search terms
Top Cantu Kids Leave in Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- my little coco76K/yr
- cantu kids56K/yr
- cantu for kids7K/yr
- cantu detangler spray kids8K/yr
- my little coco baby mama5K/yr
- little coco3K/yr
- cantu kids detangling spray2K/yr
Reviews and returns
What reviews say buyers love and hate about Cantu Kids Leave in Conditioner
We read the reviews and the return reasons for every product selling here.
“quality is not nice plus it's too pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cantu Kids Leave in Conditioner questions
Answered from the same tracked data.









