Calm Balm

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £185K a year.

Searches, last 12 months

87K

Growth, 90 days vs prior 90

+3.9%

Conversion, latest week

9.7%

Market size, estimated

£185Ka year

Top search term

honey eczema cream14K searches a year

Listings sell for £22.03 on average, from £4.38 to £91.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £22.03 that is £6K to £11K a year per listing.

Average price

£22.03inside the $15 to $100 sweet spot

Price range

£4.38–£91.34

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

£6K–£11K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #699 within Body. It carries 976 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

50%

Out of stock, average day

11.8%

Average rank

#699in Body

Average rating

4.21 starsAmazon United Kingdom average 4.36 stars

Average reviews

976per listing

Listings tracked

14

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months