Calm Balm
Calm Balm shows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Flapen Score
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Is Calm Balm profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Calm Balm is a £185K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 53/100.
Calm Balm: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +3.9% over the last 90 days and 9.7% of searches end in a purchase.
£185K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 14 products
Top Calm Balm products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
100% Natural Exeskin Balm 200ml - Dry Sensitive Skin and Dry Itchy Scalp - Also Suitable for People Prone to Eczema Psoriasis Dermatitis Rosacea
- Price
- £24.59
- Rating
- 4.4/5
- Reviews
- 1,444
- Age
- 12y ago
Ultra Bee 100% Natural Exeskin Dry Itchy Skin and Scalp Balm Suitable for People Prone to Eczema Psoriasis Dermatitis.100ml
- Price
- £16.34
- Rating
- 4.2/5
- Reviews
- 1,907
- Age
- 12y ago
100% Natural All in One Honey Balm Natural Moisturiser for Sensitive Face Body Lips Tattoos 100ml
- Price
- £17.23
- Rating
- 4.5/5
- Reviews
- 398
- Age
- 12y ago
Glacier Glow Cream Psoriasis - 100g Repair Balm For Eczema & Psoriasis
- Price
- £16.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3w ago
Honey Eczëma Soothing Cream With Deep Moisture Care 100g Eczëma Relief Moisturizer Dry Skin Repair Lotion Soft Delicate Feel For Daily Routine Morning Nighttime Post-Cleansing Home Spa Salon
- Price
- £4.38
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago
Trending
90-day click momentumGlacier Glow Cream Psoriasis - 100g Repair Balm For Eczema & Psoriasis
- Price
- £16.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3w ago
Honey Eczëma Soothing Cream With Deep Moisture Care 100g Eczëma Relief Moisturizer Dry Skin Repair Lotion Soft Delicate Feel For Daily Routine Morning Nighttime Post-Cleansing Home Spa Salon
- Price
- £4.38
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago
BusyBee Ventilated Bee Keepers Suits 3 Layer Ultra Protective Bee Suit Premium White Fabric Mesh Wasp Protection Suit Professional Bee Suits for Men with Round Veil & Fencing Veil and Gloves 2XL
- Price
- £91.34
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 4y ago
Beezema Soothing Honey Repair Cream Redness Soothing Cream & Itchy Skin Soothing Cream with Colloidal Oatmeal Olive Oil & Glycerin for Dry Sensitive & Irritated Skin(2pcs)
- Price
- £14.16
- Rating
- 2.9/5
- Reviews
- 5
- Age
- 7mo ago
Beezema Soothing Honey Repair Cream Redness Soothing Cream & Itchy Skin Soothing Cream with Colloidal Oatmeal Olive Oil & Glycerin for Dry Sensitive & Irritated Skin(1pcs)
- Price
- £9.84
- Rating
- 2.9/5
- Reviews
- 5
- Age
- 7mo ago
Newest
by launch dateGlacier Glow Cream Psoriasis - 100g Repair Balm For Eczema & Psoriasis
- Price
- £16.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3w ago
Honey Eczëma Soothing Cream With Deep Moisture Care 100g Eczëma Relief Moisturizer Dry Skin Repair Lotion Soft Delicate Feel For Daily Routine Morning Nighttime Post-Cleansing Home Spa Salon
- Price
- £4.38
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago
Beezema Soothing Honey Repair Cream Redness Soothing Cream & Itchy Skin Soothing Cream with Colloidal Oatmeal Olive Oil & Glycerin for Dry Sensitive & Irritated Skin(1pcs)
- Price
- £9.84
- Rating
- 2.9/5
- Reviews
- 5
- Age
- 7mo ago
Beezema Soothing Honey Repair Cream Redness Soothing Cream & Itchy Skin Soothing Cream with Colloidal Oatmeal Olive Oil & Glycerin for Dry Sensitive & Irritated Skin(2pcs)
- Price
- £14.16
- Rating
- 2.9/5
- Reviews
- 5
- Age
- 7mo ago
ECZEMA HONEY Soothing Facial Cream - Eczema Lotion for Face Eyelids Lips and More - Natural Dry Skin Repair (2 oz)
- Price
- £33.26
- Rating
- 4.3/5
- Reviews
- 1,181
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 rising
Sellers
37
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
2%
- Ultra Bee69%
- Generic16%
- ECZEMA HONEY5%
- FIRST HONEY3%
- Dr. Organic3%
- Hemp Help HEMP COSMETIC2%
- Open — no brand owns it (1 brand, 2%)
Calm Balm demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Calm Balm search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- honey eczema cream14K/yr
- glacier glow cream psoriasis5K/yr
- ultra bee exeskin for eczema18K/yr
- honey eczema10K/yr
- ultra bee12K/yr
- eczema honey10K/yr
- exeskin4K/yr
- honey eczema cream for baby3K/yr
- ultrabee exeskin balm2K/yr
- ultra bee exeskin3K/yr
What reviews say buyers love and hate about Calm Balm
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“very moisturising”
“Excellent product”
“Says it's fragrance free”
“Worth every penny”
“this product is 100% natural and soothes and smooths my skin”
What buyers complain about
73% of reviews“Its expensive for size”
“But the smell is vile”
“Not work and getting worse”
“Dries out your skin”
“Brought me out in a rash made my skin bad”
Calm Balm return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
38%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Calm Balm questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
