Is calm balm profitable to sell on Amazon United Kingdom?

The niche generates £185K/yr across 14 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the calm balm niche?

7 brands and 37 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in calm balm?

Top complaints mined from reviews: Value For Money, Smell, Functionality-Overall. The return rate is 0.0%.

What does it cost to enter the calm balm niche?

Listings span £4.38–£91.34; the average listing price is £22.03 (sweet spot $15–$100). The average incumbent carries 976 reviews — the moat a new listing must climb.

calm balm

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great£22.03

avg listing price — sweet spot $15–$100

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Price range

Great£4.38–£91.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good976.29

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£185K

£185K/yr · 87K searches

Growth

Okay+3.9%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, calm balm is a £185K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

calm balm market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: £88K–£110K; units × avg price
Conversion rate: 9.7%
Avg BSR: #699
Page quality: 0%
Prime: 50%
Sponsored: 50%
Out of stock: 11.8%
Avg brand age: 42 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Ultra Bee69%
Generic16%
ECZEMA HONEY5%
FIRST HONEY3%
Dr. Organic3%
Hemp Help HEMP COSMETIC2%
Open — no brand owns it (1 brand, 2%)

Demand

Weekly Amazon search volume, last 38 weeks — +3.9% search growth over the last 90 days.

Open Trend

Top calm balm search terms

honey eczema cream14K/yr +9.8%1.6% conv.
glacier glow cream psoriasis5K/yr +0.0%7.2% conv.
ultra bee exeskin for eczema18K/yr -34.4%10.0% conv.
honey eczema10K/yr +8.6%1.7% conv.
ultra bee12K/yr +1.1%4.7% conv.
eczema honey10K/yr -8.3%1.1% conv.
exeskin4K/yr +12.3%10.6% conv.
honey eczema cream for baby3K/yr -15.4%1.3% conv.
ultrabee exeskin balm2K/yr -31.3%10.6% conv.
ultra bee exeskin3K/yr -19.9%10.0% conv.

All search terms

Top calm balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

100% Natural Exeskin Balm 200ml - Dry Sensitive Skin and Dry Itchy Scalp - Also Suitable for People Prone to Eczema Psoriasis Dermatitis Rosacea

Ultra Bee£24.594.4★1,444 rev

Ultra Bee 100% Natural Exeskin Dry Itchy Skin and Scalp Balm Suitable for People Prone to Eczema Psoriasis Dermatitis.100ml

Ultra Bee£16.344.2★1,907 rev

100% Natural All in One Honey Balm Natural Moisturiser for Sensitive Face Body Lips Tattoos 100ml

Ultra Bee£17.234.5★398 rev

Glacier Glow Cream Psoriasis - 100g Repair Balm For Eczema & Psoriasis

Generic£16.645.0★1 rev

Honey Eczëma Soothing Cream With Deep Moisture Care 100g Eczëma Relief Moisturizer Dry Skin Repair Lotion Soft Delicate Feel For Daily Routine Morning Nighttime Post-Cleansing Home Spa Salon

Generic£4.384.5★2 rev

Newest

by launch date

Glacier Glow Cream Psoriasis - 100g Repair Balm For Eczema & Psoriasis

Generic£16.641 rev

3w ago

Honey Eczëma Soothing Cream With Deep Moisture Care 100g Eczëma Relief Moisturizer Dry Skin Repair Lotion Soft Delicate Feel For Daily Routine Morning Nighttime Post-Cleansing Home Spa Salon

Generic£4.382 rev

2mo ago

Beezema Soothing Honey Repair Cream Redness Soothing Cream & Itchy Skin Soothing Cream with Colloidal Oatmeal Olive Oil & Glycerin for Dry Sensitive & Irritated Skin(1pcs)

Generic£9.845 rev

7mo ago

Beezema Soothing Honey Repair Cream Redness Soothing Cream & Itchy Skin Soothing Cream with Colloidal Oatmeal Olive Oil & Glycerin for Dry Sensitive & Irritated Skin(2pcs)

Generic£14.165 rev

7mo ago

ECZEMA HONEY Soothing Facial Cream - Eczema Lotion for Face Eyelids Lips and More - Natural Dry Skin Repair (2 oz)

ECZEMA HONEY£33.261,181 rev

2y ago

What buyers say about calm balm

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry16%

“very moisturising”

Quality-Overall16%

“Excellent product”

Smell10%

“Says it's fragrance free”

Value For Money9%

“Worth every penny”

Soft Feel8%

“this product is 100% natural and soothes and smooths my skin”

Suitability Combination Skin8%

“Great quick delivery soothes the skin”

Efficiency6%

“more effective than my doctors prescription”

Allergies6%

“Honey eczema soothing cream”

Fever Relief3%

“Works a treat helps with dermatitis”

Inflammation3%

“Very soothing calming and anti inflammatory”

What buyers complain about

Value For Money20%

“Its expensive for size”

Smell9%

“But the smell is vile”

Functionality-Overall8%

“Not work and getting worse”

Moist/Dry7%

“Dries out your skin”

Allergies6%

“Brought me out in a rash made my skin bad”

Size-Overall6%

“Very small”

Skin Health5%

“it depends on the skin problem”

Instructions/User Manual/Troubleshooting5%

“It is very difficult reading the instructions on the tub”

Ethical Trade/Fair Trade5%

“Chinese scam”

Ingredients-Overall3%

“Honey appears disappointingly far down this list, sitting well below water, aloe vera, coconut oil, glycerin, and several other ingredients”

Top return reasons

Advertised Vs Actual Product38%

Ingredients-Overall13%

Smell13%

Product Condition13%

Functionality-Overall13%

Suitability Dry Skin13%

Common questions

Is calm balm profitable to sell on Amazon United Kingdom?: The niche generates £185K/yr across 14 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the calm balm niche?: 7 brands and 37 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in calm balm?: Top complaints mined from reviews: Value For Money, Smell, Functionality-Overall. The return rate is 0.0%.
What does it cost to enter the calm balm niche?: Listings span £4.38–£91.34; the average listing price is £22.03 (sweet spot $15–$100). The average incumbent carries 976 reviews — the moat a new listing must climb.