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Calcium Volume Multi Balm

Fail

Demand is soft, at -77.2% this quarter, so Calcium Volume Multi Balm is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£74K/yr113K searches / yr
90-day growth
-77.2%search demand this quarter
Competition
83%top-5 click share · 10 brands · 17 sellers

Flapen Score

Calcium Volume Multi Balm against its category

The dotted line is the Beauty average. Past it, Calcium Volume Multi Balm is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calcium Volume Multi Balm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Calcium Volume Multi Balm 113K times last year and spent an estimated £74K. The top 5 brands take 83% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -77.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-77.2%
Conversion, latest week
8.4%
Market size, estimated
£74Ka year
Top search term
calcium multi balm stick34K searches a year

02 · Price

A sale here is worth £7.81.

Listings sell for £7.81 on average, from £5.10 to £14.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.81 that is £2K to £4K a year per listing.

Average price
£7.81under the $15 to $100 sweet spot
Price range
£5.10–£14.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.9% of listings are out of stock. The average listing ranks #652 within Eyes. It carries 851 reviews at 3.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
23.9%
Average rank
#652in Eyes
Average rating
3.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
851per listing
Listings tracked
10

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 7 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
7 months

Products

Top Calcium Volume Multi Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

17

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

13%

  • Brand 152%
  • Brand 211%
  • Brand 310%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 13%)

Demand

Calcium Volume Multi Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Feb, Dec · busiest ÷ quietest = 49.5× · 9 of 12 months tracked

Search terms

Top Calcium Volume Multi Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calcium multi balm stick34K/yr
  • calcium stick for face6K/yr
  • calcium balm stick14K/yr
  • calcium stick8K/yr
  • korean balm stick4K/yr
  • calcium balm9K/yr
  • calcium volume multi balm20K/yr
  • cemenrete calcium multi balm anti-aging sagging wrinkles6K/yr
  • cemenrete calcium multi balm2K/yr
  • calcium multi balm6K/yr

Reviews and returns

What reviews say buyers love and hate about Calcium Volume Multi Balm

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Moist/Dry”
21%of negative reviews mention “Value For Money”
0.2%of orders come back
“more expensive”
A buyer, on “Value For Money”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Calcium Volume Multi Balm questions

Answered from the same tracked data.