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Caffeine Eye Serum

Fail

The top 5 brands take 100% of clicks, so Caffeine Eye Serum is a Fail.

Flapen Score
38
38 / 100
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size
£135K/yr81K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
94%top-5 click share · 4 brands · 74 sellers

Flapen Score

Caffeine Eye Serum against its category

The dotted line is the Beauty average. Past it, Caffeine Eye Serum is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caffeine Eye Serum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caffeine Eye Serum 81K times last year and spent an estimated £135K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 15.1% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
15.1%
Market size, estimated
£135Ka year
Peak month
April2.6× the quietest month
Top search term
the ordinary eye serum19K searches a year

02 · Price

A sale here is worth £11.07.

Listings sell for £11.07 on average, from £5.96 to £15.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £11.07 that is £11K to £14K a year per listing.

Average price
£11.07under the $15 to $100 sweet spot
Price range
£5.96–£15.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Eyes. It carries 4,304 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Eyes
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,304per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Caffeine Eye Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

74

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 29%
  • Brand 36%
  • Brand 43%

Demand

Caffeine Eye Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.6×

Search terms

Top Caffeine Eye Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the ordinary eye serum19K/yr
  • ordinary eye serum13K/yr
  • peptide eye cream10K/yr
  • cosrx eye cream10K/yr
  • the ordinary multi peptide eye serum7K/yr
  • the ordinary eye cream5K/yr
  • the ordinary eye5K/yr
  • the ordinary multi-peptide eye serum3K/yr
  • peptide eye serum3K/yr
  • ordinary eye cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Caffeine Eye Serum

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“the pump does not work”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Caffeine Eye Serum questions

Answered from the same tracked data.