Is cacao butter profitable to sell on Amazon United Kingdom?

The niche generates £123K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Skip it (49/100).

How competitive is the cacao butter niche?

11 brands and 14 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in cacao butter?

Top complaints mined from reviews: Value For Money, Smell, Oily/Greasy. The return rate is 0.0%.

When does demand for cacao butter peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the cacao butter niche?

Listings span £5.82–£123.61; the average listing price is £21.77 (sweet spot $15–$100). The average incumbent carries 822 reviews — the moat a new listing must climb.

cacao butter

Skip it

Soft demand (-24.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great£21.77

avg listing price — sweet spot $15–$100

Price range

Good£5.82–£123.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good821.88

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay£123K

£123K/yr · 94K searches

Growth

Bad-24.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, cacao butter is a £123K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

cacao butter market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: £109K–£131K; units × avg price
Conversion rate: 6.0%
Avg BSR: #126
Page quality: 0%
Prime: 64%
Sponsored: 52%
Out of stock: 12.3%
Avg brand age: 69 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

14%

Sevenhills Wholefoods27%
NutriCraft23%
The Soapery16%
freshskin beauty ltd8%
Nurifi7%
Valley of Tea6%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — -24.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top cacao butter search terms

cacao butter35K/yr -21.6%5.2% conv.
cocoa butter food13K/yr -47.9%5.7% conv.
organic cocoa butter6K/yr +17.6%4.9% conv.
cacao butter for baking7K/yr -40.1%5.5% conv.
cocoa butter for baking4K/yr -29.6%5.9% conv.
raw cocoa butter5K/yr +3.6%3.1% conv.
cocoa butter raw8K/yr -24.0%5.2% conv.
pure cocoa butter4K/yr +4.3%2.8% conv.
organic cacao butter4K/yr -11.0%6.4% conv.
cocoa butter food grade4K/yr -39.4%4.6% conv.

All search terms

Top cacao butter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sevenhills Wholefoods Organic Cacao Butter Rounds 200g for Culinary and Beauty Uses

Sevenhills Wholefoods£14.034.7★3,156 rev

Cocoa Butter 250g - Certified Organic Raw Unrefined Pure

The Soapery£14.034.4★811 rev

NutriCraft Organic Criollo Cacao Butter - 1kg 100% Pure Sustainably Sourced from Peruvian Amazon - For Baking Chocolate Making Body Butters and Soaps - Quick Melting Rich Chocolate Aroma

NutriCraft£34.474.7★155 rev

Sevenhills Wholefoods Organic Cacao Butter Rounds 500g for Culinary and Beauty Uses

Sevenhills Wholefoods£29.224.7★3,156 rev

NutriCraft Organic Criollo Cacao Butter - 500g 100% Pure Sustainably Sourced from Peruvian Amazon - For Baking Chocolate Making Body Butters and Soaps - Quick Melting Rich Chocolate Aroma

NutriCraft£20.454.7★155 rev

Newest

by launch date

Organic Cacao Butter Drops 250g by Hatton Hill Organic

Hatton Hill£14.101 rev

4mo ago

Sevenhills Wholefoods Organic Raw Cacao Butter Chunks 200g

Sevenhills Wholefoods£14.9834 rev

5mo ago

NutriCraft Organic Criollo Cacao Butter buttons - 1kg 100% Pure Sustainably Sourced from Peru - For Baking Chocolate Making Body Butters and Soaps - Quick Melting Rich Aroma - Rounds Wafers

NutriCraft£30.492 rev

6mo ago

Sussex Wholefoods Organic Deodorised Cocoa Butter 500g

Sussex Wholefoods£17.585 rev

1y ago

Sussex Wholefoods Organic Deodorised Cocoa Butter 250g

Sussex Wholefoods£10.105 rev

1y ago

What buyers say about cacao butter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Product appeared fresh in quality”

Taste-Overall10%

“Great taste”

Smell9%

“smells so good”

Moist/Dry5%

“skin moisturiser easy”

Baking5%

“Perfect for baking”

Texture/Consistency-Overall5%

“creamy texture”

Value For Money5%

“Great value for money”

Ease Of Use5%

“Easy to use”

Vegan/Organic4%

“As always with this brand, the item is organic and lovely quality”

Flavor3%

“authentic chocolate aroma that instantly tells you you are handling a top-tier”

What buyers complain about

Value For Money17%

“Poor value for what you get”

Smell12%

“smells mildly chocolatey”

Oily/Greasy6%

“left my hair super greasy with a horrible residue”

Hard Feel5%

“The big chunks are hard”

Color3%

“The butter seems more yellow than before”

Taste-Overall3%

“And yes, there is always the unavoidable coconut aftertaste — delicate,”

Chunk/Clump/Collection2%

“The butter comes in chunky pieces rather than a solid block”

Quality-Overall1%

“all were too close to the best before”

Texture/Consistency-Overall1%

“- Texture and taste - Stale because likely the reason there are only a few months on best before”

Flavor1%

“it hasnt much flavour”

Top return reasons

Smell32%

Texture/Consistency-Overall13%

Moist/Dry11%

Advertised Vs Actual Product8%

Storage Temperature8%

Material Quality8%

Ingredients-Overall8%

Strength4%

Hard Feel4%

Quality-Overall3%

Common questions

Is cacao butter profitable to sell on Amazon United Kingdom?: The niche generates £123K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Skip it (49/100).
How competitive is the cacao butter niche?: 11 brands and 14 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in cacao butter?: Top complaints mined from reviews: Value For Money, Smell, Oily/Greasy. The return rate is 0.0%.
When does demand for cacao butter peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the cacao butter niche?: Listings span £5.82–£123.61; the average listing price is £21.77 (sweet spot $15–$100). The average incumbent carries 822 reviews — the moat a new listing must climb.