Cacao Butter
soft demand (-24.8% this quarter) — Cacao Butter doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Cacao Butter profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cacao Butter is a £123K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 49/100.
Cacao Butter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -24.8% over the last 90 days and 6.0% of searches end in a purchase.
£123K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 25 products
Top Cacao Butter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sevenhills Wholefoods Organic Cacao Butter Rounds 200g for Culinary and Beauty Uses
- Price
- £14.03
- Rating
- 4.7/5
- Reviews
- 3,156
- Age
- 1y ago
Cocoa Butter 250g - Certified Organic Raw Unrefined Pure
- Price
- £14.03
- Rating
- 4.4/5
- Reviews
- 811
- Age
- 10y ago
NutriCraft Organic Criollo Cacao Butter - 1kg 100% Pure Sustainably Sourced from Peruvian Amazon - For Baking Chocolate Making Body Butters and Soaps - Quick Melting Rich Chocolate Aroma
- Price
- £34.47
- Rating
- 4.7/5
- Reviews
- 155
- Age
- 11y ago
Sevenhills Wholefoods Organic Cacao Butter Rounds 500g for Culinary and Beauty Uses
- Price
- £29.22
- Rating
- 4.7/5
- Reviews
- 3,156
- Age
- 13y ago
NutriCraft Organic Criollo Cacao Butter - 500g 100% Pure Sustainably Sourced from Peruvian Amazon - For Baking Chocolate Making Body Butters and Soaps - Quick Melting Rich Chocolate Aroma
- Price
- £20.45
- Rating
- 4.7/5
- Reviews
- 155
- Age
- 11y ago
Trending
90-day click momentum
Sevenhills Wholefoods Organic Raw Cacao Butter Chunks 200g
- Price
- £14.98
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 5mo ago
NutriCraft Organic Criollo Cacao Butter - 250g 100% Pure Sustainably Sourced from Peruvian Amazon - For Baking Chocolate Making Body Butters and Soaps - Quick Melting Rich Chocolate Aroma
- Price
- £10.51
- Rating
- 4.7/5
- Reviews
- 155
- Age
- 11y ago
Freshskin Beauty LTD | 250g Organic Cocoa Butter - Unrefined Pure Raw & Natural - Natural Scent Moisturiser for Body & Face
- Price
- £12.95
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 13y ago
Freshskin Beauty LTD | Refined Shea Butter Certified Organic 500g - Cold Pressed 100% Pure Raw & Natural
- Price
- £6.68
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 13y ago
NutriCraft Organic Criollo Cacao Butter buttons - 1kg 100% Pure Sustainably Sourced from Peru - For Baking Chocolate Making Body Butters and Soaps - Quick Melting Rich Aroma - Rounds Wafers
- Price
- £30.49
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Newest
by launch date
Organic Cacao Butter Drops 250g by Hatton Hill Organic
- Price
- £14.10
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Sevenhills Wholefoods Organic Raw Cacao Butter Chunks 200g
- Price
- £14.98
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 5mo ago
NutriCraft Organic Criollo Cacao Butter buttons - 1kg 100% Pure Sustainably Sourced from Peru - For Baking Chocolate Making Body Butters and Soaps - Quick Melting Rich Aroma - Rounds Wafers
- Price
- £30.49
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Sussex Wholefoods Organic Deodorised Cocoa Butter 500g
- Price
- £17.58
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1y ago
Sussex Wholefoods Organic Deodorised Cocoa Butter 250g
- Price
- £10.10
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
14
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
14%
- Sevenhills Wholefoods27%
- NutriCraft23%
- The Soapery16%
- freshskin beauty ltd8%
- Nurifi7%
- Valley of Tea6%
- Open — no brand owns it (5 brands, 14%)
Cacao Butter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Cacao Butter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cacao butter35K/yr
- cocoa butter food13K/yr
- organic cocoa butter6K/yr
- cacao butter for baking7K/yr
- cocoa butter for baking4K/yr
- raw cocoa butter5K/yr
- cocoa butter raw8K/yr
- pure cocoa butter4K/yr
- organic cacao butter4K/yr
- cocoa butter food grade4K/yr
What reviews say buyers love and hate about Cacao Butter
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Product appeared fresh in quality”
“Great taste”
“smells so good”
“skin moisturiser easy”
“Perfect for baking”
What buyers complain about
50% of reviews“Poor value for what you get”
“smells mildly chocolatey”
“left my hair super greasy with a horrible residue”
“The big chunks are hard”
“The butter seems more yellow than before”
Cacao Butter return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
8%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cacao Butter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
