Skip to content

Cacao Butter

Fail

Demand is soft, at -24.8% this quarter, so Cacao Butter is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£123K/yr94K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
54%top-5 click share · 11 brands · 14 sellers

Flapen Score

Cacao Butter against its category

The dotted line is the Beauty average. Past it, Cacao Butter is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cacao Butter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cacao Butter 94K times last year and spent an estimated £123K. The top 5 brands take 80% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
6.0%
Market size, estimated
£123Ka year
Peak month
February1.3× the quietest month
Top search term
cacao butter35K searches a year

02 · Price

A sale here is worth £21.77.

Listings sell for £21.77 on average, from £5.82 to £123.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £21.77 that is £5K to £11K a year per listing.

Average price
£21.77inside the $15 to $100 sweet spot
Price range
£5.82–£123.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£5K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #126 within Body. It carries 822 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
64%
Out of stock, average day
12.3%
Average rank
#126in Body
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
822per listing
Listings tracked
25

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Cacao Butter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

14

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

14%

  • Brand 127%
  • Brand 223%
  • Brand 316%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (5 brands, 14%)

Demand

Cacao Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cacao Butter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cacao butter35K/yr
  • cocoa butter food13K/yr
  • organic cocoa butter6K/yr
  • cacao butter for baking7K/yr
  • cocoa butter for baking4K/yr
  • raw cocoa butter5K/yr
  • cocoa butter raw8K/yr
  • pure cocoa butter4K/yr
  • organic cacao butter4K/yr
  • cocoa butter food grade4K/yr

Reviews and returns

What reviews say buyers love and hate about Cacao Butter

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Poor value for what you get”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cacao Butter questions

Answered from the same tracked data.