Cacao Butter
FailDemand is soft, at -24.8% this quarter, so Cacao Butter is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £123K/yr94K searches / yr
- 90-day growth
- -24.8%search demand this quarter
- Competition
- 54%top-5 click share · 11 brands · 14 sellers
Flapen Score
Cacao Butter against its category
The dotted line is the Beauty average. Past it, Cacao Butter is stronger. Inside it, weaker.
Market
The Cacao Butter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cacao Butter 94K times last year and spent an estimated £123K. The top 5 brands take 80% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- -24.8%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £123Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- cacao butter35K searches a year
02 · Price
A sale here is worth £21.77.
Listings sell for £21.77 on average, from £5.82 to £123.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £21.77 that is £5K to £11K a year per listing.
- Average price
- £21.77inside the $15 to $100 sweet spot
- Price range
- £5.82–£123.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£11K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #126 within Body. It carries 822 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 64%
- Out of stock, average day
- 12.3%
- Average rank
- #126in Body
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 822per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Cacao Butter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
14
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
14%
- Brand 127%
- Brand 223%
- Brand 316%
- Brand 48%
- Brand 57%
- Brand 66%
- Open — no brand owns it (5 brands, 14%)
Demand
Cacao Butter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cacao Butter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cacao butter35K/yr
- cocoa butter food13K/yr
- organic cocoa butter6K/yr
- cacao butter for baking7K/yr
- cocoa butter for baking4K/yr
- raw cocoa butter5K/yr
- cocoa butter raw8K/yr
- pure cocoa butter4K/yr
- organic cacao butter4K/yr
- cocoa butter food grade4K/yr
Reviews and returns
What reviews say buyers love and hate about Cacao Butter
We read the reviews and the return reasons for every product selling here.
“Poor value for what you get”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cacao Butter questions
Answered from the same tracked data.









