Is byoma moisturizing gel cream profitable to sell on Amazon United Kingdom?

The niche generates £427K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Skip it (44/100).

How competitive is the byoma moisturizing gel cream niche?

1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in byoma moisturizing gel cream?

Top complaints mined from reviews: Allergies, Skin Health, Size-Overall. The return rate is 0.0%.

When does demand for byoma moisturizing gel cream peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the byoma moisturizing gel cream niche?

Listings span £9.50–£12.43; the average listing price is £10.79 (sweet spot $15–$100). The average incumbent carries 1,877 reviews — the moat a new listing must climb.

byoma moisturizing gel cream

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible17.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£427K

£427K/yr · 225K searches

Review moat

Okay1,876.8

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£10.79

avg listing price — sweet spot $15–$100

Growth

Okay+7.5%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£9.50–£12.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, byoma moisturizing gel cream is a £427K/yr Amazon United Kingdom market (225K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

byoma moisturizing gel cream market data

Units sold / yr: 30K–40K; avg 6,000–8,000/product
Revenue / yr: £324K–£432K; units × avg price
Conversion rate: 17.6%
Avg BSR: #20
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

BYOMA100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top byoma moisturizing gel cream search terms

byoma moisturiser175K/yr +6.2%16.6% conv.
byoma moisturising gel cream12K/yr +32.1%17.8% conv.
moisturiser byoma10K/yr -14.8%10.7% conv.
bioma moisturiser6K/yr +62.7%19.8% conv.
byoma gel cream5K/yr +77.2%14.6% conv.
byoma gel moisturiser4K/yr -10.3%19.5% conv.
byoma moisturizer4K/yr -42.5%10.3% conv.
byoma moisturizing gel cream3K/yr +48.4%14.0% conv.
byoma cream2K/yr +2.4%8.9% conv.
bya3K/yr -19.7%0.6% conv.

All search terms

Top byoma moisturizing gel cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan

BYOMA£9.504.3★5,267 rev

BYOMA Moisturising Rich Cream (50ml) Face Moisturiser with Ceramides Hydrates and Nourishes Dry Skin - Barrier Repair Alcohol Free Vegan

BYOMA£10.714.5★2,409 rev

BYOMA SPF 50 Face Fluid (50ml) Ultra-Lightweight Facial Sunscreen for All Skin Tones - Luminous Glow No White Cast - SPF Moisturiser Strengthens Skin Barrier

BYOMA£10.224.1★1,239 rev

BYOMA Barrier Repair Treatment (50ml) Hydrating Face Cream for Dry Sensitive Skin Reduces the Appearance of Fine Lines and Wrinkles Skin Barrier Support Vegan

BYOMA£12.434.5★390 rev

BYOMA Blemish Control Moisturiser (50ml) Ultra Lightweight and Oil Free for Acne-Prone Skin with Salicylic Acid to Help Clear Breakouts and Reduce Post-Blemish Marks for Smoother Healthier Skin

BYOMA£11.094.5★79 rev

Newest

by launch date

BYOMA Blemish Control Moisturiser (50ml) Ultra Lightweight and Oil Free for Acne-Prone Skin with Salicylic Acid to Help Clear Breakouts and Reduce Post-Blemish Marks for Smoother Healthier Skin

BYOMA£11.0979 rev

11mo ago

BYOMA SPF 50 Face Fluid (50ml) Ultra-Lightweight Facial Sunscreen for All Skin Tones - Luminous Glow No White Cast - SPF Moisturiser Strengthens Skin Barrier

BYOMA£10.221,239 rev

1y ago

BYOMA Barrier Repair Treatment (50ml) Hydrating Face Cream for Dry Sensitive Skin Reduces the Appearance of Fine Lines and Wrinkles Skin Barrier Support Vegan

BYOMA£12.43390 rev

2y ago

BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan

BYOMA£9.505,267 rev

3y ago

BYOMA Moisturising Rich Cream (50ml) Face Moisturiser with Ceramides Hydrates and Nourishes Dry Skin - Barrier Repair Alcohol Free Vegan

BYOMA£10.712,409 rev

3y ago

What buyers say about byoma moisturizing gel cream

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry25%

“Really good moisturiser”

Suitability Combination Skin8%

“Really nice on my skin”

Quality-Overall7%

“No flaws, my all time favorite skin care product”

Soft Feel6%

“my skin is so soft”

Smell5%

“Makes skin smooth and nice smell”

Absorbency4%

“absorbs amazingly”

Suitability Dry Skin4%

“Rich, hydrating, and great for dry skin”

Value For Money4%

“Great product, great price”

Weight Light3%

“Its a lightweight gel style product which is perfect for under makeup or when youre getting out of the shower”

Texture/Consistency-Overall3%

“the consistency is nice”

What buyers complain about

Allergies15%

“irritated my skin”

Skin Health6%

“Burned my skin instantly”

Size-Overall6%

“First impressions, the bottle is very small”

Moist/Dry5%

“Was not moisturising at all”

Smell4%

“This moisturiser smells awful”

Oily/Greasy4%

“makes it very oily”

Suitability Dry Skin3%

“Unfortunately, it left my skin still feeling dry not long after applying”

Value For Money3%

“money wasted”

Motor Power3%

“Pump on bottle broken”

Suitability Oily Skin3%

“Not suitable for oily skin”

Common questions

Is byoma moisturizing gel cream profitable to sell on Amazon United Kingdom?: The niche generates £427K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Skip it (44/100).
How competitive is the byoma moisturizing gel cream niche?: 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in byoma moisturizing gel cream?: Top complaints mined from reviews: Allergies, Skin Health, Size-Overall. The return rate is 0.0%.
When does demand for byoma moisturizing gel cream peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the byoma moisturizing gel cream niche?: Listings span £9.50–£12.43; the average listing price is £10.79 (sweet spot $15–$100). The average incumbent carries 1,877 reviews — the moat a new listing must climb.