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Byoma Gift Set

brand-locked demand (top 5 brands take 100% of clicks) — Byoma Gift Set doesn't clear our bar today.

Flapen Score

25
Skip it

Ranks 2,464 of 2,481 Beauty niches · −22 vs the category median of 47

Market size 6Growth 4Conversion 45Competition 15Returns 100Price range 7Avg price 44Brand share 0Review moat 53Quality gap 21
This niche Category average · 2,481 niches

Is Byoma Gift Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Byoma Gift Set is a £23K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 25/100.

Byoma Gift Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -42.3% over the last 90 days and 3.6% of searches end in a purchase.

£23K

revenue / yr

Units sold / yr4K
Search volume / yr-42.3%57K
Conversion rate3.6%
Avg price£11.23

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 4
Top-5 product click share83%
Open market0%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement67%
New entrants (1y)6· 3 succeeded
Avg rating4.7★
Avg reviews1,383

Top Byoma Gift Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

£0£2K£5K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • BYOMA100%
  • Open — no brand owns it (0%)

Byoma Gift Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume57KCVR3.6%Products9Brands1Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews1,383Avg BSR#23
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 25.1×

Top Byoma Gift Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • byoma gift set55K/yr
  • byoma hydrating starter kit688/yr
  • byoma clarifying starter kit639/yr
  • byoma routine kit39/yr

What reviews say buyers love and hate about Byoma Gift Set

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Gifting Purpose28%

Ideal for a gift

Quality-Overall18%

I'm surprised there are so many good reviews

Value For Money15%

Great value for money

Moist/Dry8%

Moisturiser is rich and creamy

Suitability Combination Skin6%

Amazing for sensitive skin

What buyers complain about

69% of reviews
Size-Overall23%

Bottles where smaller than I expected

Allergies21%

I have a rash around my eyes

Dispensing Mechanism7%

Serum dropper doesnt work

Value For Money5%

they are not necessarily cheap

Sensitivity-Overall4%

Not suitable for sensitive skin

Common Byoma Gift Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Byoma Gift Set 25/100 on Amazon United Kingdom — Skip it. The niche generates £23K/yr across 9 tracked products. 3 of 6 products launched in the last 360 days are still selling. Search demand moved -42.3% over the last 90 days.
Search demand for Byoma Gift Set on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 25.1× the quietest.