byoma gift set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,383.11avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.23avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Price range
Bad£7.80–£15.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£23K£23K/yr · 57K searches
Growth
Bad-42.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, byoma gift set is a £23K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 25/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
byoma gift set market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £34K–£45K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 25 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- BYOMA100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 25.1×
Top byoma gift set search terms
- byoma gift set55K/yr
- byoma hydrating starter kit688/yr
- byoma clarifying starter kit639/yr
- byoma routine kit39/yr
Top byoma gift set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BYOMA So Hydrated Travel Size Gift Set - Barrier Repair Skincare Minis (30ml 15ml 15ml) Creamy Jelly Cleanser Hydrating Face Serum & Ceramide Face Moisturizer for Dry Skin | Holiday Essentials
BYOMA£11.774.6★3,472 rev
BYOMA Star Power Brightening Trio Travel Size Skincare Set | Mini Eye Gel Jelly Cleanser & Moisturizing Gel Cream | Hydrating De-Puffing & Glow Boosting | Gift Set & Holiday Essentials
BYOMA£8.104.7★311 rev
BYOMA Body Care Skincare Travel Kit (100ml x 6) Hydrating Brightening & Sensitive Body Wash & Lotion Minis | Travel Size Toiletries & Holiday Essentials
BYOMA£12.904.8★417 rev
BYOMA Cosmic Glow Treat Trio Travel Size Skincare Set | Mini Brightening & Hydrating Serums + Phyto-Mucin Glow Serum | Gift Set & Holiday Essentials
BYOMA£10.094.7★311 rev
BYOMA So Bright Travel Size Gift Set - Barrier Repair Skincare Minis (30ml 15ml 15ml) Jelly Cleanser Brightening Face Serum & Ceramide Face Moisturizer for a Brighter Skin | Holiday Essentials
BYOMA£12.414.6★3,472 rev
Newest
by launch dateBYOMA Body Care Skincare Travel Kit (100ml x 6) Hydrating Brightening & Sensitive Body Wash & Lotion Minis | Travel Size Toiletries & Holiday Essentials
BYOMA£12.90417 rev
BYOMA Galactic Liptide Lip Oil (5ml) Hydrating Plumping & Non-Sticky Gloss | Avocado Oil Formula for Soft Fuller-Looking Lips + Exclusive Liptide Keychain | Holiday Essentials
BYOMA£7.8069 rev
BYOMA Star Power Brightening Trio Travel Size Skincare Set | Mini Eye Gel Jelly Cleanser & Moisturizing Gel Cream | Hydrating De-Puffing & Glow Boosting | Gift Set & Holiday Essentials
BYOMA£8.10311 rev
BYOMA Cosmic Glow Treat Trio Travel Size Skincare Set | Mini Brightening & Hydrating Serums + Phyto-Mucin Glow Serum | Gift Set & Holiday Essentials
BYOMA£10.09311 rev
BYOMA Milky Way Hydrating Heroes Skincare Set | Travel Size Minis - 30ml Milky Toner 60ml Milky Moisture Cleanser 15ml Moisturizing Rich Cream | Gift Set & Holiday Essentials
BYOMA£10.12311 rev
Trending
90-day click momentumBYOMA Star Power Brightening Trio Travel Size Skincare Set | Mini Eye Gel Jelly Cleanser & Moisturizing Gel Cream | Hydrating De-Puffing & Glow Boosting | Gift Set & Holiday Essentials
BYOMA£8.104.7★
BYOMA So Hydrated Travel Size Gift Set - Barrier Repair Skincare Minis (30ml 15ml 15ml) Creamy Jelly Cleanser Hydrating Face Serum & Ceramide Face Moisturizer for Dry Skin | Holiday Essentials
BYOMA£11.774.6★
BYOMA Galactic Liptide Lip Oil (5ml) Hydrating Plumping & Non-Sticky Gloss | Avocado Oil Formula for Soft Fuller-Looking Lips + Exclusive Liptide Keychain | Holiday Essentials
BYOMA£7.804.6★
BYOMA Body Care Skincare Travel Kit (100ml x 6) Hydrating Brightening & Sensitive Body Wash & Lotion Minis | Travel Size Toiletries & Holiday Essentials
BYOMA£12.904.8★
BYOMA So Bright Travel Size Gift Set - Barrier Repair Skincare Minis (30ml 15ml 15ml) Jelly Cleanser Brightening Face Serum & Ceramide Face Moisturizer for a Brighter Skin | Holiday Essentials
BYOMA£12.414.6★
What buyers say about byoma gift set
What buyers praise and complain about, mined from review topics.What buyers love
“Ideal for a gift”
“I'm surprised there are so many good reviews”
“Great value for money”
“Moisturiser is rich and creamy”
“Amazing for sensitive skin”
“Amazing love it good size”
“I really liked all items”
“It works”
“Does the job”
“Great for keeping skin soft and moisturised”
What buyers complain about
“Bottles where smaller than I expected”
“I have a rash around my eyes”
“Serum dropper doesnt work”
“they are not necessarily cheap”
“Not suitable for sensitive skin”
“I did not enjoy using any of this, found it sticky and greasy and bought me out in spots”
“I did not enjoy using any of this, found it sticky and greasy and bought me out in spots”
“It can be difficult to get out though sometimes”
Common questions
- Is byoma gift set profitable to sell on Amazon United Kingdom?
- The niche generates £23K/yr across 9 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -42.3%. Flapen's verdict: Skip it (25/100).
- How competitive is the byoma gift set niche?
- 1 brands and 4 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in byoma gift set?
- Top complaints mined from reviews: Size-Overall, Allergies, Dispensing Mechanism. The return rate is 0.0%.
- When does demand for byoma gift set peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 25.1× the quietest.
- What does it cost to enter the byoma gift set niche?
- Listings span £7.80–£15.57; the average listing price is £11.23 (sweet spot $15–$100). The average incumbent carries 1,383 reviews — the moat a new listing must climb.