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Butterfly Hair Clips

Butterfly Hair Clips shows low returns (0.5%), but prices mostly outside the sweet spot ($2.39–$7.22) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 31% of 2,481 Beauty niches · +4 vs the category median of 47

Market size 12Growth 53Conversion 58Competition 56Returns 98Price range 0Avg price 12Brand share 79Review moat 65Quality gap 50
This niche Category average · 2,481 niches

Is Butterfly Hair Clips profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Butterfly Hair Clips is a £49K/yr Amazon United Kingdom market (234K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 51/100.

Butterfly Hair Clips: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +24.6% over the last 90 days and 5.0% of searches end in a purchase.

£49K

revenue / yr

Units sold / yr13K
Search volume / yr+24.6%234K
Conversion rate5.0%
Avg price£4.23

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers22 · 27
Top-5 product click share51%
Open market44%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement86%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews897

Top Butterfly Hair Clips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

27

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

51%

Top 20: 90%

Open market

39%

  • JASVERLIN22%
  • YISCOKO11%
  • Amdonalo10%
  • Homkeen6%
  • vobobe6%
  • Ouligay6%

Butterfly Hair Clips demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume234KCVR5.0%Products29Brands22Top 5 Brands56%OOS Rate2.4%Rating4.5★Reviews897Avg BSR#212
15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Top Butterfly Hair Clips search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • butterfly hair clips128K/yr
  • butterfly clips39K/yr
  • butterfly clips for hair12K/yr
  • small butterfly hair clips12K/yr
  • mini butterfly hair clips9K/yr
  • butterfly hair accessories7K/yr
  • butterfly hair clip7K/yr
  • butterfly claw clips8K/yr
  • butterfly clip5K/yr
  • hair butterfly clips4K/yr

What reviews say buyers love and hate about Butterfly Hair Clips

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall29%

are well made

Color12%

Nice colours

Durability10%

Good, they don't break and do their job well

Value For Money10%

Good for the price

Advertised Vs Actual Product8%

As described

What buyers complain about

76% of reviews
Size-Overall38%

way too big

Suitability Short Hair8%

Too small slip out of hair

Durability6%

They broke after using them once

Suitability Long Hair6%

No good for thick or long hair

Functionality-Overall4%

Don't stay at all :

Butterfly Hair Clips return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
64%
2Suitability Long Hair
7%
3Quality-Overall
7%
4Strength
4%
5Advertised Vs Actual Product
4%

Common Butterfly Hair Clips questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Butterfly Hair Clips 51/100 on Amazon United Kingdom — Worth a look. The niche generates £49K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +24.6% over the last 90 days.
Search demand for Butterfly Hair Clips on Amazon United Kingdom peaks in Jul–Aug, where the busiest month runs 2.1× the quietest.