Is butterfly hair clips profitable to sell on Amazon United Kingdom?

The niche generates £49K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the butterfly hair clips niche?

22 brands and 27 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in butterfly hair clips?

Top complaints mined from reviews: Size-Overall, Suitability Short Hair, Durability. The return rate is 0.5%.

When does demand for butterfly hair clips peak?

Demand peaks in Jul–Aug; the busiest month runs 2.1× the quietest.

What does it cost to enter the butterfly hair clips niche?

Listings span £2.39–£7.22; the average listing price is £4.23 (sweet spot $15–$100). The average incumbent carries 897 reviews — the moat a new listing must climb.

butterfly hair clips

Worth a look

Shows low returns (0.5%), but prices mostly outside the sweet spot ($2.39–$7.22) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Review moat

Good897.17

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Growth

Good+24.6%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£49K

£49K/yr · 234K searches

Avg price

Bad£4.23

avg listing price — sweet spot $15–$100

Price range

Bad£2.39–£7.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, butterfly hair clips is a £49K/yr Amazon United Kingdom market (234K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 51/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

butterfly hair clips market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £42K–£53K; units × avg price
Conversion rate: 5.0%
Avg BSR: #212
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 2.4%
Avg brand age: 25 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

51%

Top 20: 90%

Open market

39%

JASVERLIN22%
YISCOKO11%
Amdonalo10%
Homkeen6%
vobobe6%
Ouligay6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.6% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Open Trend

Top butterfly hair clips search terms

butterfly hair clips128K/yr +13.9%4.0% conv.
butterfly clips39K/yr +35.8%3.9% conv.
butterfly clips for hair12K/yr +70.5%4.3% conv.
small butterfly hair clips12K/yr +37.6%5.7% conv.
mini butterfly hair clips9K/yr +39.8%5.7% conv.
butterfly hair accessories7K/yr +87.1%0.6% conv.
butterfly hair clip7K/yr +21.0%1.3% conv.
butterfly claw clips8K/yr +8.3%0.4% conv.
butterfly clip5K/yr +15.5%0.8% conv.
hair butterfly clips4K/yr +47.0%3.7% conv.

All search terms

Top butterfly hair clips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JASVERLIN Glitter Small Butterfly Hair Clips Sparkly Colorful Hair Accessories for Girls and Women - 90s Y2K Cute Mini Tiny Claw Clips in 10 Assorted Colors Set of 50 (Glitter Color)

JASVERLIN£5.144.6★3,492 rev

YISCOKO Small Hair Clips Mini Claw Hair Clips for Women with Storage Case Non-slip Hair Accessories for Women and Girls Black and Brown(24PCS)

YISCOKO£2.864.5★307 rev

Crystal Butterfly Hair Clips 30 Pcs Mini Hair Clips for Women Girls Cute Hair Accessories with Box (20 x 18 x 16 mm)

Amdonalo£4.044.4★137 rev

Butterfly Hair Clips Claw Barrettes 50 Pcs Hair Clips Mini Hair Claw Clip Jaw Clips for Girls Women Kids

Homkeen£3.484.1★357 rev

vobobe Pack of 50 Glitter Mini Butterfly Hair Clips for Girls Sparkly Colourful Small Hair Claw for Kids Beautiful Hair Accessories for Women Kids Children 90S Y2K Tiny Hair Clips (Multicolor)

vobobe£5.804.7★11 rev

Newest

by launch date

18 PCS Butterfly Hair Clips Glitter Butterfly Clips for Hair Cute Fairy Butterfly Clip Accessories for Women Girls Headwear Gifts for Themed Party Prom Birthday Wedding and Back to School

Tweruna£4.526 rev

3mo ago

vobobe Pack of 50 Glitter Mini Butterfly Hair Clips for Girls Sparkly Colourful Small Hair Claw for Kids Beautiful Hair Accessories for Women Kids Children 90S Y2K Tiny Hair Clips (Multicolor)

vobobe£5.8011 rev

4mo ago

Ouligay 12PCS Mini Butterfly Hair Clips Y2k Little Girl Hair Accessories Mini Claw Clips for Hair Girl Women Hair Clips (Polarized Color)

Ouligay£3.08314 rev

4mo ago

YISCOKO Small Hair Clips Mini Claw Hair Clips for Women with Storage Case Non-slip Hair Accessories for Women and Girls Black and Brown(24PCS)

YISCOKO£2.86307 rev

1y ago

Ymapinc 20Pcs Colorful Fabric Butterfly Hair Clips for Women - Small Glitter Fairy Barrettes 90s Hair Pins Accessories for Wedding Party Prom Daily Wear

Ymapinc£4.1033 rev

1y ago

What buyers say about butterfly hair clips

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“are well made”

Color12%

“Nice colours”

Durability10%

“Good, they don't break and do their job well”

Value For Money10%

“Good for the price”

Advertised Vs Actual Product8%

“As described”

Size-Overall6%

“Easy fit”

Suitability Straight Hair4%

“Fit fine with my fine hair”

Design-Overall3%

“they look really pretty”

Brightness/Shine/Glow2%

“Beautiful Sparkly Glitter Finish: The subtle glitter embedded in the plastic catches the light beautifully without flaking off”

Comfort-Overall2%

“are very comfy”

What buyers complain about

Size-Overall38%

“way too big”

Suitability Short Hair8%

“Too small slip out of hair”

Durability6%

“They broke after using them once”

Suitability Long Hair6%

“No good for thick or long hair”

Functionality-Overall4%

“Don't stay at all :”

Suitability Straight Hair4%

“Not suitable for fine hair”

Brightness/Shine/Glow4%

“the glitter is falling off”

Quality-Overall4%

“Not really good quality”

Ease Of Use2%

“small not easy to find”

Value For Money2%

“Nothing special and definitely not worth the price,”

Top return reasons

Size-Overall64%

Suitability Long Hair7%

Quality-Overall7%

Strength4%

Advertised Vs Actual Product4%

Suitability Short Hair3%

Color2%

Defective Material/Parts2%

Durability1%

Suitability Straight Hair1%

Common questions

Is butterfly hair clips profitable to sell on Amazon United Kingdom?: The niche generates £49K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the butterfly hair clips niche?: 22 brands and 27 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in butterfly hair clips?: Top complaints mined from reviews: Size-Overall, Suitability Short Hair, Durability. The return rate is 0.5%.
When does demand for butterfly hair clips peak?: Demand peaks in Jul–Aug; the busiest month runs 2.1× the quietest.
What does it cost to enter the butterfly hair clips niche?: Listings span £2.39–£7.22; the average listing price is £4.23 (sweet spot $15–$100). The average incumbent carries 897 reviews — the moat a new listing must climb.