burgundy nail polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Market size
Okay£119K£119K/yr · 727K searches
Review moat
Bad12,021.1avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.58avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.05–£7.60cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, burgundy nail polish is a £119K/yr Amazon United Kingdom market (727K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
burgundy nail polish market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- £140K–£167K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 52%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
116
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
0%
- essie94%
- Rimmel4%
- Maybelline1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 42 weeks — +6.2% search growth over the last 90 days.Top burgundy nail polish search terms
- essie nail polishes320K/yr
- essie103K/yr
- essie nail polish70K/yr
- burgundy nail polish76K/yr
- dark red nail polish39K/yr
- nail polish essie20K/yr
- essie nail varnish13K/yr
- dark nail polish12K/yr
- esse nail polishes8K/yr
- cherry red nail polish9K/yr
Top burgundy nail polish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
essie Original Nail Polish Classic Sheer Pink Trendy Colour Lovely Natural Finish Nail Polish for Any Occasion & Season French Manicure 13 Mademoiselle
essie£5.544.4★10,747 rev
Essie Nail Polish Original Bordeaux Nail Polish Dark Red Nail Varnish Burgundy Cherry Red Nails Glossy Shine and High Coverage Salon Quality Finish Vegan Formula
essie£5.664.4★8,990 rev
Essie Original Nail Polish Sheer Pink Pale Pink Great Coverage & Durability Colour For Any Occasions And The Queen Approves Shade: 6 Ballet Slippers
essie£5.544.4★10,747 rev
Essie Nail Polish 57 Forever Yummy Hot Creamy Red Original High Performance Shine and High Coverage Nail Polish Long-Lasting Luxury Nail Varnish 13.5 ml
essie£5.884.6★5,331 rev
Gel by essie Gel-like Nail Polish Up to 15 Days of Wear No UV Light Frost Yourself Metallic Blush Pink Nail Polish 13.5ml
essie£7.604.4★2,014 rev
Newest
by launch dateGel by essie Gel-like Nail Polish Up to 15 Days of Wear No UV Light Frost Yourself Metallic Blush Pink Nail Polish 13.5ml
essie£7.602,014 rev
Gel by Essie Nail Polish Fairy Tailor Sheer Nude Pink Nail Polish Gel Couture Longlasting High Shine Up to 15 Days of Wear No UV Light Chip Resistant Vegan Formula 13.5ml
essie£6.992,022 rev
Gel by essie Nail Polish Shiny Topcoat Clear Topcoat Nail Polish Gel Couture Up to 15 Days of Wear No UV Light Longlasting High Shine Nail Varnish 13.5ml
essie£7.051,817 rev
Essie Nail Polish Pearl Technologies Light Reflecting Finishes Vegan Formula Special Effects Nail Polish Topcoat Original Nail Art Studio Ethereal Escape
essie£7.311,143 rev
essie Nail Polish - No.891 Its High Time Professional Nail Polish Green Spring Tone Color 13.5ml
essie£3.762,264 rev
Trending
90-day click momentumGel by essie Gel-like Nail Polish Up to 15 Days of Wear No UV Light Frost Yourself Metallic Blush Pink Nail Polish 13.5ml
essie£7.604.4★
essie Nail Polish - No.891 Its High Time Professional Nail Polish Green Spring Tone Color 13.5ml
essie£3.764.5★
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
Rimmel£3.924.4★
Essie Nail Polish 57 Forever Yummy Hot Creamy Red Original High Performance Shine and High Coverage Nail Polish Long-Lasting Luxury Nail Varnish 13.5 ml
essie£5.884.6★
essie Original Nail Polish Classic Sheer Pink Trendy Colour Lovely Natural Finish Nail Polish for Any Occasion & Season French Manicure 13 Mademoiselle
essie£5.544.4★
What buyers say about burgundy nail polish
What buyers praise and complain about, mined from review topics.What buyers love
“Cute colour”
“It shines beautifully and lasts well”
“Good nail care”
“Excellent finish and lasts”
“it dries quickly like it says”
“just a perfect application”
“Great value”
“Was attracted by the apricot colour and fragrance, and the cute bottle”
“True to order”
“coverage good”
What buyers complain about
“Pale pink, only nearly there”
“This product is definitely overrated”
“Chipped too easily”
“Worst nail varnish I have tried”
“Thick consistency”
“Looks nothing like photos”
“paler than I expected and the varnish is very watery so needs a few coats, bit disappointed”
“Didn't do the job”
“I cannot smell anything”
“I got bit cheaper from amazon”
Top return reasons
Common questions
- Is burgundy nail polish profitable to sell on Amazon United Kingdom?
- The niche generates £119K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Skip it (36/100).
- How competitive is the burgundy nail polish niche?
- 3 brands and 116 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in burgundy nail polish?
- Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 0.4%.
- What does it cost to enter the burgundy nail polish niche?
- Listings span £3.05–£7.60; the average listing price is £5.58 (sweet spot $15–$100). The average incumbent carries 12,021 reviews — the moat a new listing must climb.