Burgundy Nail Polish

Shoppers searched for this 727K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months

727K

Growth, 90 days vs prior 90

+6.2%

Conversion, latest week

2.9%

Market size, estimated

£119Ka year

Top search term

essie nail polishes320K searches a year

Listings sell for £5.58 on average, from £3.05 to £7.60. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £5.58 that is £4K to £6K a year per listing.

Average price

£5.58under the $15 to $100 sweet spot

Price range

£3.05–£7.60

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

£4K–£6K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

52% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Manicure & Pedicure. It carries 12,021 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#47in Manicure & Pedicure

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

12,021per listing

Listings tracked

21

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months