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Burgundy Gel Nail Polish

soft demand (-50.5% this quarter) — Burgundy Gel Nail Polish doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47

Market size 11Growth 0Conversion 80Competition 49Returns 96Price range 0Avg price 14Brand share 35Review moat 25Quality gap 76
This niche Category average · 2,481 niches

Is Burgundy Gel Nail Polish profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Burgundy Gel Nail Polish is a £45K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 40/100.

Burgundy Gel Nail Polish: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -50.5% over the last 90 days and 8.2% of searches end in a purchase.

£45K

revenue / yr

Units sold / yr10K
Search volume / yr-50.5%109K
Conversion rate8.2%
Avg price£5.05

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers10 · 17
Top-5 product click share56%
Open market16%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement63%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews4,153

Top Burgundy Gel Nail Polish products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share
Vishine Burgundy Gel Polish 8ml UV LED Gel Nail Art DIY Manicure for Girls Women #080

Vishine Burgundy Gel Polish 8ml UV LED Gel Nail Art DIY Manicure for Girls Women #080

Price
£3.38
Rating
4.2/5
Reviews
2,629
Age
2y ago
Mylee Gel Nail Polish 8ml [Diva] - UV/LED Soak-Off Gel Polish for Professional Manicure Pedicure & Nail Art Long-Lasting Gel Nail Varnish for Salon & Home Use [Red Range] - Up to 21 Days Chip-Free

Mylee Gel Nail Polish 8ml [Diva] - UV/LED Soak-Off Gel Polish for Professional Manicure Pedicure & Nail Art Long-Lasting Gel Nail Varnish for Salon & Home Use [Red Range] - Up to 21 Days Chip-Free

Price
£7.34
Rating
4.5/5
Reviews
1,366
Age
1y ago
Mylee Gel Nail Polish 8ml [Queen Of Hearts] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Red Range] - Long Lasting & Easy to Apply

Mylee Gel Nail Polish 8ml [Queen Of Hearts] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Red Range] - Long Lasting & Easy to Apply

Price
£7.35
Rating
4.5/5
Reviews
1,366
Age
1y ago
KANORINE Burgundy Red Gel Nail Polish Color Coat Soak-Off UV/LED dark Red Colour Gel PolishNail Art 10ml

KANORINE Burgundy Red Gel Nail Polish Color Coat Soak-Off UV/LED dark Red Colour Gel PolishNail Art 10ml

Price
£3.54
Rating
3.9/5
Reviews
45
Age
7y ago
Vishine 8ml Gelpolish UV LED Soak Off Varnish Color Gel Nail Polish Manicure Salon Dark Red #1418

Vishine 8ml Gelpolish UV LED Soak Off Varnish Color Gel Nail Polish Manicure Salon Dark Red #1418

Price
£3.44
Rating
4.2/5
Reviews
13,060
Age
10y ago

Trending

90-day click momentum
Beetles Burgundy Red Gel Polish Blanchett Maroon Gel Nail Polish 15ml Dark Plum Red Colour UV Lamp Soak Off Manicure DIY at Home Nails Gifts for Women-CL097

Beetles Burgundy Red Gel Polish Blanchett Maroon Gel Nail Polish 15ml Dark Plum Red Colour UV Lamp Soak Off Manicure DIY at Home Nails Gifts for Women-CL097

Price
£3.35
Rating
5.0/5
Reviews
2
Age
2y ago
TOMICCA Burgundy Deep Red Nail Polish - 15ML Dark Red Wine Soak Off UV Nail Lamp Gel Polish for Professional Salon Long Lasting Easy to Apply

TOMICCA Burgundy Deep Red Nail Polish - 15ML Dark Red Wine Soak Off UV Nail Lamp Gel Polish for Professional Salon Long Lasting Easy to Apply

Price
£4.90
Rating
4.5/5
Reviews
32
Age
5mo ago
VENALISA Gel Nail Polish 15ml Burgundy Red-Brown Color Gel Polish Soak Off Nail Lamp UV LED Long-Wear for Nail Art DIY Salon-Quality Manicure at Home

VENALISA Gel Nail Polish 15ml Burgundy Red-Brown Color Gel Polish Soak Off Nail Lamp UV LED Long-Wear for Nail Art DIY Salon-Quality Manicure at Home

Price
£6.27
Rating
4.3/5
Reviews
3,625
Age
1y ago
JODSONE 18ml Burgundy Red Gel Polish Dark Red Gel Nail Polish Deep Red Color High Gloss Soak Off U V Light Nail Manicure Salon DIY at Home

JODSONE 18ml Burgundy Red Gel Polish Dark Red Gel Nail Polish Deep Red Color High Gloss Soak Off U V Light Nail Manicure Salon DIY at Home

Price
£2.95
Rating
4.3/5
Reviews
300
Age
10mo ago
Wine Red Gel Nail Polish - Gel Nail Varnish Long Lasting Nail Paint Healthy Soak Off UV/LED Gel Nail Varnish with Base & Top Coat DIY - Gel Nail Gifts for Salon & Home Use

Wine Red Gel Nail Polish - Gel Nail Varnish Long Lasting Nail Paint Healthy Soak Off UV/LED Gel Nail Varnish with Base & Top Coat DIY - Gel Nail Gifts for Salon & Home Use

Price
£4.19
Rating
3.8/5
Reviews
25
Age
11mo ago

Newest

by launch date
TOMICCA Burgundy Deep Red Nail Polish - 15ML Dark Red Wine Soak Off UV Nail Lamp Gel Polish for Professional Salon Long Lasting Easy to Apply

TOMICCA Burgundy Deep Red Nail Polish - 15ML Dark Red Wine Soak Off UV Nail Lamp Gel Polish for Professional Salon Long Lasting Easy to Apply

Price
£4.90
Rating
4.5/5
Reviews
32
Age
5mo ago
JODSONE 18ml Burgundy Red Gel Polish Dark Red Gel Nail Polish Deep Red Color High Gloss Soak Off U V Light Nail Manicure Salon DIY at Home

JODSONE 18ml Burgundy Red Gel Polish Dark Red Gel Nail Polish Deep Red Color High Gloss Soak Off U V Light Nail Manicure Salon DIY at Home

Price
£2.95
Rating
4.3/5
Reviews
300
Age
10mo ago
Wine Red Gel Nail Polish - Gel Nail Varnish Long Lasting Nail Paint Healthy Soak Off UV/LED Gel Nail Varnish with Base & Top Coat DIY - Gel Nail Gifts for Salon & Home Use

Wine Red Gel Nail Polish - Gel Nail Varnish Long Lasting Nail Paint Healthy Soak Off UV/LED Gel Nail Varnish with Base & Top Coat DIY - Gel Nail Gifts for Salon & Home Use

Price
£4.19
Rating
3.8/5
Reviews
25
Age
11mo ago
TOMICCA gel & nail Polish Dark Red Soak-Off UV LED Cherries Red Varnish High Glossy Nail Art Manicure Salon DIY 8ml

TOMICCA gel & nail Polish Dark Red Soak-Off UV LED Cherries Red Varnish High Glossy Nail Art Manicure Salon DIY 8ml

Price
£3.97
Rating
4.0/5
Reviews
423
Age
1y ago
Mylee Gel Nail Polish 8ml [Diva] - UV/LED Soak-Off Gel Polish for Professional Manicure Pedicure & Nail Art Long-Lasting Gel Nail Varnish for Salon & Home Use [Red Range] - Up to 21 Days Chip-Free

Mylee Gel Nail Polish 8ml [Diva] - UV/LED Soak-Off Gel Polish for Professional Manicure Pedicure & Nail Art Long-Lasting Gel Nail Varnish for Salon & Home Use [Red Range] - Up to 21 Days Chip-Free

Price
£7.34
Rating
4.5/5
Reviews
1,366
Age
1y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

17

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

7%

  • Vishine27%
  • MYLEE24%
  • BLUESKY12%
  • TOMICCA12%
  • Kanorine10%
  • beetles Gel Polish9%
  • Open — no brand owns it (4 brands, 7%)

Burgundy Gel Nail Polish demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume109KCVR8.2%Products24Brands10Top 5 Brands84%OOS Rate8.3%Rating4.3★Reviews4,153Avg BSR#124
60K40KBlack Friday '25Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top Burgundy Gel Nail Polish search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • burgundy gel nail polish35K/yr
  • dark red gel nail polish17K/yr
  • dark gel nail polish5K/yr
  • cherry red gel nail polish7K/yr
  • burgundy gel polish8K/yr
  • dark red gel polish5K/yr
  • burgundy nail polish gel9K/yr
  • deep red gel nail polish6K/yr
  • gel nail polish burgundy4K/yr
  • plum gel nail polish5K/yr

What reviews say buyers love and hate about Burgundy Gel Nail Polish

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Color47%

“Love the colour”

Quality-Overall8%

“Great value for a quality gel - very pleased”

Value For Money6%

“the price gives good value”

Stitch/Finish/Polish6%

“Love the colour covers in two coats,good polish”

Durability6%

“Great colour and good durability”

What buyers complain about

80% of reviews
Color20%

“Colour not accurate”

Quality-Overall11%

“It's nmtoo expensive for this quality”

Value For Money11%

“Waste of money”

Durability9%

“Absolutely horrible I wore it off the next day not long lasting at all”

Moist/Dry8%

“it didn't dry”

Burgundy Gel Nail Polish return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
50%
2Quality-Overall
12%
3Adhesion/Stickiness
6%
4Functionality-Overall
4%
5Weight Light
3%

Common Burgundy Gel Nail Polish questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Burgundy Gel Nail Polish 40/100 on Amazon United Kingdom — Skip it. The niche generates £45K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -50.5% over the last 90 days.
Burgundy Gel Nail Polish buyers on Amazon United Kingdom complain most about Color, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.8%.