Is burgundy gel nail polish profitable to sell on Amazon United Kingdom?

The niche generates £45K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -50.5%. Flapen's verdict: Skip it (40/100).

How competitive is the burgundy gel nail polish niche?

10 brands and 17 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in burgundy gel nail polish?

Top complaints mined from reviews: Color, Quality-Overall, Value For Money. The return rate is 0.8%.

What does it cost to enter the burgundy gel nail polish niche?

Listings span £2.95–£8.76; the average listing price is £5.05 (sweet spot $15–$100). The average incumbent carries 4,153 reviews — the moat a new listing must climb.

burgundy gel nail polish

Skip it

Soft demand (-50.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,153.17

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£5.05

avg listing price — sweet spot $15–$100

Market size

Bad£45K

£45K/yr · 109K searches

Growth

Bad-50.5%

90-day search growth — must beat 0% to launch

Price range

Bad£2.95–£8.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, burgundy gel nail polish is a £45K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 40/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

burgundy gel nail polish market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £40K–£51K; units × avg price
Conversion rate: 8.2%
Avg BSR: #124
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 8.3%
Avg brand age: 44 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

Vishine27%
MYLEE24%
BLUESKY12%
TOMICCA12%
Kanorine10%
beetles Gel Polish9%
Open — no brand owns it (4 brands, 7%)

Demand

Weekly Amazon search volume, last 37 weeks — -50.5% search growth over the last 90 days.

Open Trend

Top burgundy gel nail polish search terms

burgundy gel nail polish35K/yr -55.4%7.7% conv.
dark red gel nail polish17K/yr -51.4%7.6% conv.
dark gel nail polish5K/yr -38.7%1.5% conv.
cherry red gel nail polish7K/yr -41.9%3.2% conv.
burgundy gel polish8K/yr -56.3%7.9% conv.
dark red gel polish5K/yr -38.3%9.0% conv.
burgundy nail polish gel9K/yr -62.2%8.3% conv.
deep red gel nail polish6K/yr -53.6%5.8% conv.
gel nail polish burgundy4K/yr -47.9%8.8% conv.
plum gel nail polish5K/yr -41.5%0.9% conv.

All search terms

Top burgundy gel nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vishine Burgundy Gel Polish 8ml UV LED Gel Nail Art DIY Manicure for Girls Women #080

Vishine£3.384.2★2,629 rev

Mylee Gel Nail Polish 8ml [Diva] - UV/LED Soak-Off Gel Polish for Professional Manicure Pedicure & Nail Art Long-Lasting Gel Nail Varnish for Salon & Home Use [Red Range] - Up to 21 Days Chip-Free

MYLEE£7.344.5★1,366 rev

Mylee Gel Nail Polish 8ml [Queen Of Hearts] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Red Range] - Long Lasting & Easy to Apply

MYLEE£7.354.5★1,366 rev

KANORINE Burgundy Red Gel Nail Polish Color Coat Soak-Off UV/LED dark Red Colour Gel PolishNail Art 10ml

Kanorine£3.543.9★45 rev

Vishine 8ml Gelpolish UV LED Soak Off Varnish Color Gel Nail Polish Manicure Salon Dark Red #1418

Vishine£3.444.2★13,060 rev

Newest

by launch date

TOMICCA Burgundy Deep Red Nail Polish - 15ML Dark Red Wine Soak Off UV Nail Lamp Gel Polish for Professional Salon Long Lasting Easy to Apply

TOMICCA£4.9032 rev

5mo ago

JODSONE 18ml Burgundy Red Gel Polish Dark Red Gel Nail Polish Deep Red Color High Gloss Soak Off U V Light Nail Manicure Salon DIY at Home

JODSONE£2.95300 rev

10mo ago

Wine Red Gel Nail Polish - Gel Nail Varnish Long Lasting Nail Paint Healthy Soak Off UV/LED Gel Nail Varnish with Base & Top Coat DIY - Gel Nail Gifts for Salon & Home Use

NLFOX£4.1925 rev

11mo ago

TOMICCA gel & nail Polish Dark Red Soak-Off UV LED Cherries Red Varnish High Glossy Nail Art Manicure Salon DIY 8ml

TOMICCA£3.97423 rev

1y ago

Mylee Gel Nail Polish 8ml [Diva] - UV/LED Soak-Off Gel Polish for Professional Manicure Pedicure & Nail Art Long-Lasting Gel Nail Varnish for Salon & Home Use [Red Range] - Up to 21 Days Chip-Free

MYLEE£7.341,366 rev

1y ago

What buyers say about burgundy gel nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color47%

“Love the colour”

Quality-Overall8%

“Great value for a quality gel - very pleased”

Value For Money6%

“the price gives good value”

Stitch/Finish/Polish6%

“Love the colour covers in two coats,good polish”

Durability6%

“Great colour and good durability”

Paint Quality3%

“This nail varnish was a bargain”

Moist/Dry3%

“Dried well with UV”

Brightness/Shine/Glow3%

“Shine is nice”

Suitability Winter Weather3%

“Gorg colour for winter”

Ease Of Application2%

“Easy to apply”

What buyers complain about

Color20%

“Colour not accurate”

Quality-Overall11%

“It's nmtoo expensive for this quality”

Value For Money11%

“Waste of money”

Durability9%

“Absolutely horrible I wore it off the next day not long lasting at all”

Moist/Dry8%

“it didn't dry”

Advertised Vs Actual Product5%

“Contains TPO, which is banned in most European countries due to its effects, and didnt advertise that on thr ingredients list”

Thickness5%

“Thin”

Stain Resistance5%

“stained my rug”

Coverage4%

“Not good coverage”

Ingredients-Overall2%

“Contains TPO, which is banned in most European countries due to its effects, and didnt advertise that on thr ingredients list”

Top return reasons

Color50%

Quality-Overall12%

Adhesion/Stickiness6%

Functionality-Overall4%

Weight Light3%

Moist/Dry3%

Advertised Vs Actual Product3%

Ease Of Use3%

Thin2%

Durability2%

Common questions

Is burgundy gel nail polish profitable to sell on Amazon United Kingdom?: The niche generates £45K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -50.5%. Flapen's verdict: Skip it (40/100).
How competitive is the burgundy gel nail polish niche?: 10 brands and 17 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in burgundy gel nail polish?: Top complaints mined from reviews: Color, Quality-Overall, Value For Money. The return rate is 0.8%.
What does it cost to enter the burgundy gel nail polish niche?: Listings span £2.95–£8.76; the average listing price is £5.05 (sweet spot $15–$100). The average incumbent carries 4,153 reviews — the moat a new listing must climb.