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Bunny Ears

Maybe

The average product has only 70 reviews. But demand is soft, at -87.4% this quarter, so Bunny Ears is a Maybe.

Flapen Score
52
52 / 100
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Market size
£106K/yr334K searches / yr
90-day growth
-87.4%search demand this quarter
Competition
48%top-5 click share · 26 brands · 35 sellers

Flapen Score

Bunny Ears against its category

The dotted line is the Beauty average. Past it, Bunny Ears is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bunny Ears market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bunny Ears 334K times last year and spent an estimated £106K. The top 5 brands take 55% of clicks. Demand peaks in Mar–Apr–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -87.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
334K
Growth, 90 days vs prior 90
-87.4%
Conversion, latest week
5.6%
Market size, estimated
£106Ka year
Peak month
October19.0× the quietest month
Top search term
bunny ears176K searches a year

02 · Price

A sale here is worth £5.64.

Listings sell for £5.64 on average, from £2.92 to £13.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £5.64 that is £3K to £4K a year per listing.

Average price
£5.64under the $15 to $100 sweet spot
Price range
£2.92–£13.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 38.9% of listings are out of stock. The average listing ranks #1,213 within Hair Styling Accessories. It carries 70 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
38.9%
Average rank
#1,213in Hair Styling Accessories
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
70per listing
Listings tracked
29

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Bunny Ears products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

35

Top-5 brand share

55%

Top 20: 92%

Top-5 click share

48%

Top 20: 88%

Open market

41%

  • Brand 121%
  • Brand 215%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Bunny Ears search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Oct, Nov · busiest ÷ quietest = 19.0×

Search terms

Top Bunny Ears search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bunny ears176K/yr
  • bunny ears headband20K/yr
  • bunny ears and tail12K/yr
  • rabbit ears headband11K/yr
  • white rabbit ears11K/yr
  • white bunny ears20K/yr
  • pink bunny ears8K/yr
  • bunny ears adult13K/yr
  • rabbit ears costume10K/yr
  • bunny headband3K/yr

Reviews and returns

What reviews say buyers love and hate about Bunny Ears

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
39%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Poor quality fixings”
A buyer, on “Quality-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bunny Ears questions

Answered from the same tracked data.