Is bunny ears profitable to sell on Amazon United Kingdom?

The niche generates £106K/yr across 29 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -87.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the bunny ears niche?

26 brands and 35 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in bunny ears?

Top complaints mined from reviews: Quality-Overall, Product Condition, Ease Of Use. The return rate is 0.9%.

When does demand for bunny ears peak?

Demand peaks in Mar–Apr–Oct–Nov; the busiest month runs 19.0× the quietest.

What does it cost to enter the bunny ears niche?

Listings span £2.92–£13.12; the average listing price is £5.64 (sweet spot $15–$100). The average incumbent carries 70 reviews — the moat a new listing must climb.

bunny ears

Worth a look

Shows a thin review moat (70 avg reviews), but soft demand (-87.4% this quarter) keeps it on the watch list.

Review moat

Incredible70.1

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Great55%

top-5 brand share — no brand owns this niche

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£106K

£106K/yr · 334K searches

Avg price

Bad£5.64

avg listing price — sweet spot $15–$100

Growth

Bad-87.4%

90-day search growth — must beat 0% to launch

Price range

Bad£2.92–£13.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, bunny ears is a £106K/yr Amazon United Kingdom market (334K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Mar–Apr–Oct–Nov. Verdict: Worth a look — 52/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

bunny ears market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £85K–£113K; units × avg price
Conversion rate: 5.6%
Avg BSR: #1,213
Page quality: 0%
Prime: 93%
Sponsored: 86%
Out of stock: 38.9%
Avg brand age: 27 months
Avg seller age: 207 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

55%

Top 20: 92%

Top-5 click share

48%

Top 20: 88%

Open market

41%

TRIXES21%
SIOTMERA15%
evelay8%
Tabanzhe5%
ASREJUR5%
KBSICWO4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -87.4% search growth over the last 90 days.

Peak months: Mar, Apr, Oct, Nov · busiest ÷ quietest = 19.0×

Open Trend

Top bunny ears search terms

bunny ears176K/yr -84.6%3.7% conv.
bunny ears headband20K/yr -90.3%3.5% conv.
bunny ears and tail12K/yr -57.6%2.3% conv.
rabbit ears headband11K/yr -78.2%2.8% conv.
white rabbit ears11K/yr -57.2%5.8% conv.
white bunny ears20K/yr -71.6%4.6% conv.
pink bunny ears8K/yr -66.9%1.7% conv.
bunny ears adult13K/yr -87.5%2.5% conv.
rabbit ears costume10K/yr -77.8%4.6% conv.
bunny headband3K/yr -81.0%1.8% conv.

All search terms

Top bunny ears products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TRIXES White and Pink Bunny Headband - Rabbit Plush Ears - Fancy Dress Costume Accessory - Easter Halloween Christmas Cosplay Party Hen Do

TRIXES£4.964.3★1,044 rev

SIOTMERA White Bunny Ears Headband Fluffy Bendable Rabbit Ears Headband for Adults Plush bunny Costume Accessories for Halloween Easter Christmas World Book Day Cosplay Fancy Dress Party

SIOTMERA£5.394.2★26 rev

evelay Brown Rabbit Ears Headband Cute Bendable and Long Bunny Hare Costume for Adult and Kids (One Size Fits All)

evelay£5.104.2★137 rev

Tabanzhe Bunny Costume Set With Cute Rabbit Ears Headband Bow and Tail

Tabanzhe£4.443.4★18 rev

KBSICWO Bunny Ears Headband Cute Easter Plush Rabbit Ears Hairbands Cosplay Costume Fancy Dress Up Accessories for Party Masquerade Animal Theme Party White&Pink

KBSICWO£5.034.8★8 rev

Newest

by launch date

MAIKAOZAI Grey Bunny Ears Headband for Easter Soft Faux Fur Rabbit Accessories for Adults Realistic Bunny Ears Set Reusable Easter Bunny Costume Prop

MAIKAOZAI£4.400 rev

3mo ago

AYZDJ White & Pink Bunny Ears Headband - Plush Rabbit Ear Hair Hoop Easter Halloween Cosplay Costume Accessory Bridal Shower Party Favor

AYZDJ£3.891 rev

3mo ago

ASREJUR Cute Bunny Ears Cosplay Plush Bunny Ears Headband Soft and Fluffy White bunny ears Headband for Dress Up Accessories Headpiece Animal Theme Party Masquerade Easter Christmas

ASREJUR£4.102 rev

4mo ago

ASREJUR Grey Bunny Ears Made of Soft and Light Material Cute Rabbit Ears Headband with Inner Wire to Shape Easily Flopsy Bunny Costume for Dress Up Cosplay and Performance for Kids and Adult

ASREJUR£4.570 rev

4mo ago

Neyauo Bunny Ears Headbands Easter Bunny Costume Adult Long Plush White Rabbit Ears Headband for Easter Birthday Party Halloween Dress up

Neyauo£5.393 rev

6mo ago

What buyers say about bunny ears

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Great product, perfect for costume”

Size-Overall19%

“the size is perfect”

Advertised Vs Actual Product14%

“do the job”

Value For Money11%

“it wasnt expensive”

Soft Feel6%

“So soft and a good fit for an adult”

Gifting Purpose3%

“Great presents for easter”

Durability3%

“they stayed on no problem very well made”

Brightness/Shine/Glow3%

“Their USP is that they light up”

Fun/Entertainment Experience2%

“So much fun”

Ease Of Use2%

“while being easy to fold”

What buyers complain about

Quality-Overall39%

“Poor quality fixings”

Product Condition7%

“Item was worn once”

Ease Of Use7%

“I could not get the compartment open”

Durability7%

“broke”

Size-Overall4%

“The band part of the ears is quite loose so should fit most heads”

Top return reasons

Size-Overall45%

Quality-Overall21%

Value For Money8%

Adhesion/Stickiness4%

Color3%

Strength2%

Material Quality2%

Advertised Vs Actual Product2%

Sharpness2%

Stitch/Finish/Polish2%

Common questions

Is bunny ears profitable to sell on Amazon United Kingdom?: The niche generates £106K/yr across 29 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -87.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the bunny ears niche?: 26 brands and 35 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in bunny ears?: Top complaints mined from reviews: Quality-Overall, Product Condition, Ease Of Use. The return rate is 0.9%.
When does demand for bunny ears peak?: Demand peaks in Mar–Apr–Oct–Nov; the busiest month runs 19.0× the quietest.
What does it cost to enter the bunny ears niche?: Listings span £2.92–£13.12; the average listing price is £5.64 (sweet spot $15–$100). The average incumbent carries 70 reviews — the moat a new listing must climb.