bulk shampoo
Skip itPrices mostly outside the sweet spot ($0.83–$16.42) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Great354.65avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.56avg listing price — sweet spot $15–$100
Market size
Bad£80K£80K/yr · 116K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£0.83–£16.42cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bulk shampoo is a £80K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
bulk shampoo market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £76K–£95K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #590
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 43%
- Out of stock
- 6.2%
- Avg brand age
- 70 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
99
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
3%
- Wash & Go54%
- VO528%
- Herbal Essences7%
- TRESemmé4%
- Generic3%
- Radox2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.5×
Top bulk shampoo search terms
- wash and go shampoo19K/yr
- vo5 shampoo21K/yr
- shampoo bulk14K/yr
- bulk shampoo11K/yr
- shampoo multipack11K/yr
- vo5 shampoo and conditioner7K/yr
- wash and go8K/yr
- bulk shampoo and conditioner6K/yr
- shampoo bulk buy6K/yr
- wash and go 2 in 14K/yr
Top bulk shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wash & Go Classic 2 in 1 Shampoo & Conditioner Mens Hair Shampoo For All Hair Types Bulk Pack x 9 bottles
Wash & Go£7.104.7★1,716 rev
Alberto VO5 Smoothly Does It Shampoo Infused with Vital Oils for Dry Frizzy Hair Anti-Frizz and Shine 250ml Pack of 6
VO5£7.964.8★530 rev
Wash & Go Classic 2 in1 Shampoo and Conditioner - Large 700ml Bottle
Wash & Go£2.874.7★26 rev
Wash & Go Classic 2 in 1 Shampoo & Conditioner Mens Hair Shampoo For All Hair Types Bulk Pack x 6 bottles
Wash & Go£9.174.7★522 rev
3x Wash & Go Classic 2-in-1 Shampoo & Conditioner 400 ml - 3 Pieces per Pack
Wash & Go£7.694.6★76 rev
Newest
by launch dateWash & Go Classic 2 in1 Shampoo and Conditioner - Large 700ml Bottle
Wash & Go£2.8726 rev
VO5 Give Me Moisture Shampoo for Dry Hair 400 ML - Pack of 3
Generic£5.911 rev
VO5 Give Me Moisture Shampoo for Dry Hair 400 ML - Pack of 6
Generic£9.360 rev
Alberto Balsam Sunkissed Raspberry Shampoo - 300ml - 24HR Fragrance - Pro-Vitamin B5 - All Hair Types
Alberto Balsam£0.83156 rev
Wash & Go Caffeine 2 in 1 Shampoo & Conditioner Mens Hair Shampoo For All Hair Types Bulk Pack x 9 bottles
Wash & Go£10.45107 rev
Trending
90-day click momentumVO5 Give Me Moisture Shampoo for Dry Hair 400 ML - Pack of 6
Generic£9.360.0★
Wash & Go Classic 2 in1 Shampoo and Conditioner - Large 700ml Bottle
Wash & Go£2.874.7★
Alberto Balsam Sunkissed Raspberry Shampoo - 300ml - 24HR Fragrance - Pro-Vitamin B5 - All Hair Types
Alberto Balsam£0.834.7★
VO5 Give Me Moisture Shampoo for Dry Hair 400 ML - Pack of 3
Generic£5.915.0★
Wash & Go Sport 2 in 1 Shampoo & Conditioner Mens Hair Shampoo For All Hair Types Bulk Pack x 9 bottles
Wash & Go£9.704.6★
What buyers say about bulk shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Good for the price”
“nice gentle fragrance”
“very good quality”
“Soft, shiny and beautiful hair”
“The shampoo lathers up well and although the fragrance is subtle, it's fresh, I do wish it lasted a bit longer though”
“Big bottle, simple everyday use”
“It cleans the hair well”
“I love this shampoo cause it makes my hair looks shiny and healthy”
“is easy to use”
“great for frequent use”
What buyers complain about
“The coconut scent in the lot is got wasn't that strong”
“Not good value for money”
“Not exactly dazzling shine”
“Watered down”
“Makes hair really greasy”
“Very big bottles”
“then dry on the ends”
“definitely not soft”
“Unfortunately, that didn't really work out for me”
“The product itself produced a large amount of lather on application - perhaps I used too much?- and I left it on my hair while I continued showering”
Top return reasons
Common questions
- Is bulk shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £80K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the bulk shampoo niche?
- 8 brands and 99 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in bulk shampoo?
- Top complaints mined from reviews: Smell, Value For Money, Brightness/Shine/Glow. The return rate is 0.1%.
- When does demand for bulk shampoo peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the bulk shampoo niche?
- Listings span £0.83–£16.42; the average listing price is £7.56 (sweet spot $15–$100). The average incumbent carries 355 reviews — the moat a new listing must climb.