Bulk Shampoo
prices mostly outside the sweet spot ($0.83–$16.42) — Bulk Shampoo doesn't clear our bar today.
Flapen Score
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Is Bulk Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bulk Shampoo is a £80K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 42/100.
Bulk Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.8% over the last 90 days and 9.2% of searches end in a purchase.
£80K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 23 products
Top Bulk Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wash & Go Classic 2 in 1 Shampoo & Conditioner Mens Hair Shampoo For All Hair Types Bulk Pack x 9 bottles
- Price
- £7.10
- Rating
- 4.7/5
- Reviews
- 1,716
- Age
- 8y ago
Alberto VO5 Smoothly Does It Shampoo Infused with Vital Oils for Dry Frizzy Hair Anti-Frizz and Shine 250ml Pack of 6
- Price
- £7.96
- Rating
- 4.8/5
- Reviews
- 530
- Age
- 10y ago
Wash & Go Classic 2 in1 Shampoo and Conditioner - Large 700ml Bottle
- Price
- £2.87
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 3mo ago
Wash & Go Classic 2 in 1 Shampoo & Conditioner Mens Hair Shampoo For All Hair Types Bulk Pack x 6 bottles
- Price
- £9.17
- Rating
- 4.7/5
- Reviews
- 522
- Age
- 7y ago
3x Wash & Go Classic 2-in-1 Shampoo & Conditioner 400 ml - 3 Pieces per Pack
- Price
- £7.69
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 3y ago
Trending
90-day click momentum
VO5 Give Me Moisture Shampoo for Dry Hair 400 ML - Pack of 6
- Price
- £9.36
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Wash & Go Classic 2 in1 Shampoo and Conditioner - Large 700ml Bottle
- Price
- £2.87
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 3mo ago
Alberto Balsam Sunkissed Raspberry Shampoo - 300ml - 24HR Fragrance - Pro-Vitamin B5 - All Hair Types
- Price
- £0.83
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 1y ago
VO5 Give Me Moisture Shampoo for Dry Hair 400 ML - Pack of 3
- Price
- £5.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Wash & Go Sport 2 in 1 Shampoo & Conditioner Mens Hair Shampoo For All Hair Types Bulk Pack x 9 bottles
- Price
- £9.70
- Rating
- 4.6/5
- Reviews
- 225
- Age
- 8y ago
Newest
by launch dateWash & Go Classic 2 in1 Shampoo and Conditioner - Large 700ml Bottle
- Price
- £2.87
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 3mo ago
VO5 Give Me Moisture Shampoo for Dry Hair 400 ML - Pack of 3
- Price
- £5.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
VO5 Give Me Moisture Shampoo for Dry Hair 400 ML - Pack of 6
- Price
- £9.36
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Alberto Balsam Sunkissed Raspberry Shampoo - 300ml - 24HR Fragrance - Pro-Vitamin B5 - All Hair Types
- Price
- £0.83
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 1y ago
Wash & Go Caffeine 2 in 1 Shampoo & Conditioner Mens Hair Shampoo For All Hair Types Bulk Pack x 9 bottles
- Price
- £10.45
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
99
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
3%
- Wash & Go54%
- VO528%
- Herbal Essences7%
- TRESemmé4%
- Generic3%
- Radox2%
- Open — no brand owns it (2 brands, 3%)
Bulk Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.5×
Top Bulk Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wash and go shampoo19K/yr
- vo5 shampoo21K/yr
- shampoo bulk14K/yr
- bulk shampoo11K/yr
- shampoo multipack11K/yr
- vo5 shampoo and conditioner7K/yr
- wash and go8K/yr
- bulk shampoo and conditioner6K/yr
- shampoo bulk buy6K/yr
- wash and go 2 in 14K/yr
What reviews say buyers love and hate about Bulk Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Good for the price”
“nice gentle fragrance”
“very good quality”
“Soft, shiny and beautiful hair”
“The shampoo lathers up well and although the fragrance is subtle, it's fresh, I do wish it lasted a bit longer though”
What buyers complain about
63% of reviews“The coconut scent in the lot is got wasn't that strong”
“Not good value for money”
“Not exactly dazzling shine”
“Watered down”
“Makes hair really greasy”
Bulk Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bulk Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
