Bulk Shampoo
FailPrices span $0.83–$16.42, mostly outside the sweet spot, so Bulk Shampoo is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £80K/yr116K searches / yr
- 90-day growth
- +0.8%search demand this quarter
- Competition
- 56%top-5 click share · 8 brands · 99 sellers
Flapen Score
Bulk Shampoo against its category
The dotted line is the Beauty average. Past it, Bulk Shampoo is stronger. Inside it, weaker.
Market
The Bulk Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bulk Shampoo 116K times last year and spent an estimated £80K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- +0.8%
- Conversion, latest week
- 9.2%
- Market size, estimated
- £80Ka year
- Peak month
- February3.5× the quietest month
- Top search term
- wash and go shampoo19K searches a year
02 · Price
A sale here is worth £7.56.
Listings sell for £7.56 on average, from £0.83 to £16.42. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.56 that is £2K to £4K a year per listing.
- Average price
- £7.56under the $15 to $100 sweet spot
- Price range
- £0.83–£16.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #590 within Shampoos & Conditioners. It carries 355 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 83%
- Out of stock, average day
- 6.2%
- Average rank
- #590in Shampoos & Conditioners
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 355per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Bulk Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
99
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
3%
- Brand 154%
- Brand 228%
- Brand 37%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Bulk Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Bulk Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wash and go shampoo19K/yr
- vo5 shampoo21K/yr
- shampoo bulk14K/yr
- bulk shampoo11K/yr
- shampoo multipack11K/yr
- vo5 shampoo and conditioner7K/yr
- wash and go8K/yr
- bulk shampoo and conditioner6K/yr
- shampoo bulk buy6K/yr
- wash and go 2 in 14K/yr
Reviews and returns
What reviews say buyers love and hate about Bulk Shampoo
We read the reviews and the return reasons for every product selling here.
“The coconut scent in the lot is got wasn't that strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bulk Shampoo questions
Answered from the same tracked data.









