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Bulk Shampoo

Fail

Prices span $0.83–$16.42, mostly outside the sweet spot, so Bulk Shampoo is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£80K/yr116K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
56%top-5 click share · 8 brands · 99 sellers

Flapen Score

Bulk Shampoo against its category

The dotted line is the Beauty average. Past it, Bulk Shampoo is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bulk Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bulk Shampoo 116K times last year and spent an estimated £80K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
9.2%
Market size, estimated
£80Ka year
Peak month
February3.5× the quietest month
Top search term
wash and go shampoo19K searches a year

02 · Price

A sale here is worth £7.56.

Listings sell for £7.56 on average, from £0.83 to £16.42. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.56 that is £2K to £4K a year per listing.

Average price
£7.56under the $15 to $100 sweet spot
Price range
£0.83–£16.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #590 within Shampoos & Conditioners. It carries 355 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
83%
Out of stock, average day
6.2%
Average rank
#590in Shampoos & Conditioners
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
355per listing
Listings tracked
23

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Bulk Shampoo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

99

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 96%

Open market

3%

  • Wash & Go54%
  • VO528%
  • Herbal Essences7%
  • TRESemmé4%
  • Generic3%
  • Radox2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Bulk Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Bulk Shampoo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wash and go shampoo19K/yr
  • vo5 shampoo21K/yr
  • shampoo bulk14K/yr
  • bulk shampoo11K/yr
  • shampoo multipack11K/yr
  • vo5 shampoo and conditioner7K/yr
  • wash and go8K/yr
  • bulk shampoo and conditioner6K/yr
  • shampoo bulk buy6K/yr
  • wash and go 2 in 14K/yr

Reviews and returns

What reviews say buyers love and hate about Bulk Shampoo

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Value For Money”
14%of negative reviews mention “Smell”
0.1%of orders come back
“The coconut scent in the lot is got wasn't that strong”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bulk Shampoo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data