How competitive is the Bulk Buy niche on Amazon United Kingdom?

11 brands and 176 sellers compete in Bulk Buy on Amazon United Kingdom. The top 5 Bulk Buy products take 64% of clicks and its top 5 brands hold 89% of demand.

What does it cost to enter the Bulk Buy niche?

Bulk Buy sells for £7.19 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.54–£20.25. The average incumbent carries 3,826 reviews — the moat a new listing must climb.

Bulk Buy

soft demand (-17.9% this quarter) — Bulk Buy doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47

This niche Category average · 2,481 niches

Is Bulk Buy profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bulk Buy is a £228K/yr Amazon United Kingdom market (456K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 40/100.

Bulk Buy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.9% over the last 90 days and 7.0% of searches end in a purchase.

£228K

revenue / yr

Units sold / yr40K

Search volume / yr-17.9%456K

Conversion rate7.0%

Avg price£7.19

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers11 · 176

Top-5 product click share64%

Open market11%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Top Bulk Buy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Lucozade Energy Orange 380ml (Pack of 4)

Price: £2.10
Rating: 4.6/5
Reviews: 2,100
Age: 12y ago

Lucozade Energy Drink Orange 12x330ml

Price: £4.49
Rating: 4.7/5
Reviews: 1,530
Age: 4y ago

Lucozade Energy Orange 900ml

Price: £1.54
Rating: 4.7/5
Reviews: 752
Age: 5y ago

Lucozade Energy Orange 8 x 380ml Multipack

Price: £4.56
Rating: 4.8/5
Reviews: 75
Age: 3y ago

Lucozade Sport Body Fuel - Orange 4x500ml Isotonic sports drink with Electrolytes and Vitamin B3 Still Bursting with Flavour

Price: £2.59
Rating: 4.7/5
Reviews: 2,784
Age: 11y ago

Newest

by launch date

Kandy Collection Sold by - Giant Crisps Multipack Snack Box - Pack of 66 x 25g Assorted Classic Walkers Crisps Bulk Buy. Multipack Crisps Potato Snacks

Price: £15.30
Rating: 4.8/5
Reviews: 77
Age: 1y ago

Imperial Leather Rose & Frankincense Body Wash Shower Gel | Signature Oil Blend | Luxurious Floral & Woody Fragrance | Creamy Lather & Gentle Cleanse | Pack of 6 x 250ml

Price: £4.89
Rating: 4.7/5
Reviews: 1,021
Age: 2y ago

Lucozade Energy Orange 8 x 380ml Multipack

Price: £4.56
Rating: 4.8/5
Reviews: 75
Age: 3y ago

ZVZK Period Pants Heavy Flow Women Period Thong 20ML Absorbent Leak Proof Panties Panty Menstrual Underwear Briefs Hipster (M 3 Black)

Price: £13.42
Rating: 4.1/5
Reviews: 136
Age: 3y ago

Lucozade Energy Drinks Orange 6 Case of 4 x 380ml Bottles

Price: £20.25
Rating: 4.7/5
Reviews: 108
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

176

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Lucozade77%
ZVZK4%
CAREX3%
Velvet2%
Original Source2%
Pepsi2%
Open — no brand owns it (5 brands, 9%)

Bulk Buy demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume456KCVR7.0%Products20Brands11Top 5 Brands89%OOS Rate0.0%Rating4.6★Reviews3,826Avg BSR#94

Top Bulk Buy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bulk buy222K/yr -21.3%0.4% conv.
lucozade orange89K/yr +1.3%15.7% conv.
subscribe and save offers89K/yr -34.1%0.1% conv.
orange lucozade23K/yr +0.8%15.5% conv.
bulk buys20K/yr -14.8%0.1% conv.
bulk items6K/yr -3.6%0.1% conv.
lucozade orange 24 pack5K/yr -9.5%8.2% conv.
orange lucozade 24 pack3K/yr -72.9%10.4% conv.

What reviews say buyers love and hate about Bulk Buy

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Value For Money42%

“very affordable”

Quality-Overall13%

“Good quality, and arrived on time”

Taste-Overall11%

“Refreshing taste”

Smell3%

“Great fragrance”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

73% of reviews

Size-Overall22%

“Huge”

Value For Money13%

“a little expensive”

Quality-Overall12%

“Low quality”

Taste-Overall11%

“Awful taste”

Hard Feel3%

“Not soft AT ALL”

Bulk Buy return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

20%

2Quality-Overall

15%

3Value For Money

13%

4Advertised Vs Actual Product

5Thin

Common Bulk Buy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bulk Buy 40/100 on Amazon United Kingdom — Skip it. The niche generates £228K/yr across 20 tracked products. Search demand moved -17.9% over the last 90 days.

Bulk Buy buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.