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Bulk Buy

Fail

Demand is soft, at -17.9% this quarter, so Bulk Buy is a Fail.

Flapen Score
40
40 / 100
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Market size
£228K/yr456K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
64%top-5 click share · 11 brands · 176 sellers

Flapen Score

Bulk Buy against its category

The dotted line is the Beauty average. Past it, Bulk Buy is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bulk Buy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bulk Buy 456K times last year and spent an estimated £228K. The top 5 brands take 89% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £228K a year.

Searches, last 12 months
456K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
7.0%
Market size, estimated
£228Ka year
Top search term
bulk buy222K searches a year

02 · Price

A sale here is worth £7.19.

Listings sell for £7.19 on average, from £1.54 to £20.25. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £7.19 that is £5K to £7K a year per listing.

Average price
£7.19under the $15 to $100 sweet spot
Price range
£1.54–£20.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Bath & Body. It carries 3,826 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#94in Bath & Body
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,826per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Bulk Buy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£46K£68K£91K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

176

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

9%

  • Lucozade77%
  • ZVZK4%
  • CAREX3%
  • Velvet2%
  • Original Source2%
  • Pepsi2%
  • Open — no brand owns it (5 brands, 9%)

Demand

Bulk Buy search demand

Weekly searches over the year. Pick a range.

13K8KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Bulk Buy search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bulk buy222K/yr
  • lucozade orange89K/yr
  • subscribe and save offers89K/yr
  • orange lucozade23K/yr
  • bulk buys20K/yr
  • bulk items6K/yr
  • lucozade orange 24 pack5K/yr
  • orange lucozade 24 pack3K/yr

Reviews and returns

What reviews say buyers love and hate about Bulk Buy

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Value For Money”
22%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Huge”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Bulk Buy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data