Is bulk buy profitable to sell on Amazon United Kingdom?

The niche generates £228K/yr across 20 tracked products. 90-day search growth is -17.9%. Flapen's verdict: Skip it (40/100).

How competitive is the bulk buy niche?

11 brands and 176 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in bulk buy?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.1%.

What does it cost to enter the bulk buy niche?

Listings span £1.54–£20.25; the average listing price is £7.19 (sweet spot $15–$100). The average incumbent carries 3,826 reviews — the moat a new listing must climb.

bulk buy

Skip it

Soft demand (-17.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay£228K

£228K/yr · 456K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£1.54–£20.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,826.45

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.19

avg listing price — sweet spot $15–$100

Growth

Bad-17.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, bulk buy is a £228K/yr Amazon United Kingdom market (456K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 40/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

bulk buy market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: £216K–£288K; units × avg price
Conversion rate: 7.0%
Avg BSR: #94
Page quality: 0%
Prime: 95%
Sponsored: 65%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

176

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Lucozade77%
ZVZK4%
CAREX3%
Velvet2%
Original Source2%
Pepsi2%
Open — no brand owns it (5 brands, 9%)

Demand

Weekly Amazon search volume, last 11 weeks — -17.9% search growth over the last 90 days.

Open Trend

Top bulk buy search terms

bulk buy222K/yr -21.3%0.4% conv.
lucozade orange89K/yr +1.3%15.7% conv.
subscribe and save offers89K/yr -34.1%0.1% conv.
orange lucozade23K/yr +0.8%15.5% conv.
bulk buys20K/yr -14.8%0.1% conv.
bulk items6K/yr -3.6%0.1% conv.
lucozade orange 24 pack5K/yr -9.5%8.2% conv.
orange lucozade 24 pack3K/yr -72.9%10.4% conv.

All search terms

Top bulk buy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lucozade Energy Orange 380ml (Pack of 4)

Lucozade£2.104.6★2,100 rev

Lucozade Energy Drink Orange 12x330ml

Lucozade£4.494.7★1,530 rev

Lucozade Energy Orange 900ml

Lucozade£1.544.7★752 rev

Lucozade Energy Orange 8 x 380ml Multipack

Lucozade£4.564.8★75 rev

Lucozade Sport Body Fuel - Orange 4x500ml Isotonic sports drink with Electrolytes and Vitamin B3 Still Bursting with Flavour

Lucozade£2.594.7★2,784 rev

Newest

by launch date

Kandy Collection Sold by - Giant Crisps Multipack Snack Box - Pack of 66 x 25g Assorted Classic Walkers Crisps Bulk Buy. Multipack Crisps Potato Snacks

Kandy Collection£15.3077 rev

1y ago

Imperial Leather Rose & Frankincense Body Wash Shower Gel | Signature Oil Blend | Luxurious Floral & Woody Fragrance | Creamy Lather & Gentle Cleanse | Pack of 6 x 250ml

Imperial Leather£4.891,021 rev

2y ago

Lucozade Energy Orange 8 x 380ml Multipack

Lucozade£4.5675 rev

3y ago

ZVZK Period Pants Heavy Flow Women Period Thong 20ML Absorbent Leak Proof Panties Panty Menstrual Underwear Briefs Hipster (M 3 Black)

ZVZK£13.42136 rev

3y ago

Lucozade Energy Drinks Orange 6 Case of 4 x 380ml Bottles

Lucozade£20.25108 rev

4y ago

What buyers say about bulk buy

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money42%

“very affordable”

Quality-Overall13%

“Good quality, and arrived on time”

Taste-Overall11%

“Refreshing taste”

Smell3%

“Great fragrance”

Advertised Vs Actual Product3%

“As advertised”

Soft Feel2%

“Soft tissues”

Flavor2%

“Great flavour”

Alcohol Flavor2%

“Nice soft drink”

Freshness2%

“They were fresh”

Crispiness2%

“Gorgeous crisps”

What buyers complain about

Size-Overall22%

“Huge”

Value For Money13%

“a little expensive”

Quality-Overall12%

“Low quality”

Taste-Overall11%

“Awful taste”

Hard Feel3%

“Not soft AT ALL”

Thickness3%

“Very thin sheets”

Advertised Vs Actual Product3%

“Totally misleading”

Durability2%

“cant be used long term”

Dilute/Watery2%

“Quite clearly watered down”

Shrinkage Resistance2%

“Shrinkflation”

Top return reasons

Size-Overall20%

Quality-Overall15%

Value For Money13%

Advertised Vs Actual Product7%

Thin6%

Moist/Dry5%

Ease Of Cleaning5%

Maintenance And Repair4%

Contamination3%