Bulk Buy
FailDemand is soft, at -17.9% this quarter, so Bulk Buy is a Fail.
- Flapen Score
- 40 / 100Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 4740
- Market size
- £228K/yr456K searches / yr
- 90-day growth
- -17.9%search demand this quarter
- Competition
- 64%top-5 click share · 11 brands · 176 sellers
Flapen Score
Bulk Buy against its category
The dotted line is the Beauty average. Past it, Bulk Buy is stronger. Inside it, weaker.
Market
The Bulk Buy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bulk Buy 456K times last year and spent an estimated £228K. The top 5 brands take 89% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £228K a year.
- Searches, last 12 months
- 456K
- Growth, 90 days vs prior 90
- -17.9%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £228Ka year
- Top search term
- bulk buy222K searches a year
02 · Price
A sale here is worth £7.19.
Listings sell for £7.19 on average, from £1.54 to £20.25. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £7.19 that is £5K to £7K a year per listing.
- Average price
- £7.19under the $15 to $100 sweet spot
- Price range
- £1.54–£20.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Bath & Body. It carries 3,826 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #94in Bath & Body
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,826per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Bulk Buy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lucozade Energy Orange 380ml (Pack of 4)
- Price
- £2.10
- Rating
- 4.6/5
- Reviews
- 2,100
- Age
- 12y ago

Lucozade Energy Drink Orange 12x330ml
- Price
- £4.49
- Rating
- 4.7/5
- Reviews
- 1,530
- Age
- 4y ago

Lucozade Energy Orange 900ml
- Price
- £1.54
- Rating
- 4.7/5
- Reviews
- 752
- Age
- 5y ago

Lucozade Energy Orange 8 x 380ml Multipack
- Price
- £4.56
- Rating
- 4.8/5
- Reviews
- 75
- Age
- 3y ago

Lucozade Sport Body Fuel - Orange 4x500ml Isotonic sports drink with Electrolytes and Vitamin B3 Still Bursting with Flavour
- Price
- £2.59
- Rating
- 4.7/5
- Reviews
- 2,784
- Age
- 11y ago
Trending
estimated 90-day click momentum
ZVZK Period Pants Heavy Flow Women Period Thong 20ML Absorbent Leak Proof Panties Panty Menstrual Underwear Briefs Hipster (M 3 Black)
- Price
- £13.42
- Rating
- 4.1/5
- Reviews
- 136
- Age
- 3y ago

Carex Advanced Care Moisturising Antibacterial Hand Wash 3x More Moisturisers Clean & Protect Hands Bulk Buy Pack of 6 x 250ml
- Price
- £3.78
- Rating
- 4.7/5
- Reviews
- 1,433
- Age
- 7y ago

Pepsi Max No Sugar Cola Cans 24 x 330ml
- Price
- £6.30
- Rating
- 4.7/5
- Reviews
- 17,725
- Age
- 10y ago

Kandy Collection Sold by - Giant Crisps Multipack Snack Box - Pack of 66 x 25g Assorted Classic Walkers Crisps Bulk Buy. Multipack Crisps Potato Snacks
- Price
- £15.30
- Rating
- 4.8/5
- Reviews
- 77
- Age
- 1y ago

Lucozade Sport Body Fuel - Orange 4x500ml Isotonic sports drink with Electrolytes and Vitamin B3 Still Bursting with Flavour
- Price
- £2.59
- Rating
- 4.7/5
- Reviews
- 2,784
- Age
- 11y ago
Newest
by launch date
Kandy Collection Sold by - Giant Crisps Multipack Snack Box - Pack of 66 x 25g Assorted Classic Walkers Crisps Bulk Buy. Multipack Crisps Potato Snacks
- Price
- £15.30
- Rating
- 4.8/5
- Reviews
- 77
- Age
- 1y ago

Imperial Leather Rose & Frankincense Body Wash Shower Gel | Signature Oil Blend | Luxurious Floral & Woody Fragrance | Creamy Lather & Gentle Cleanse | Pack of 6 x 250ml
- Price
- £4.89
- Rating
- 4.7/5
- Reviews
- 1,021
- Age
- 2y ago

Lucozade Energy Orange 8 x 380ml Multipack
- Price
- £4.56
- Rating
- 4.8/5
- Reviews
- 75
- Age
- 3y ago

ZVZK Period Pants Heavy Flow Women Period Thong 20ML Absorbent Leak Proof Panties Panty Menstrual Underwear Briefs Hipster (M 3 Black)
- Price
- £13.42
- Rating
- 4.1/5
- Reviews
- 136
- Age
- 3y ago

Lucozade Energy Drinks Orange 6 Case of 4 x 380ml Bottles
- Price
- £20.25
- Rating
- 4.7/5
- Reviews
- 108
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
176
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
9%
- Lucozade77%
- ZVZK4%
- CAREX3%
- Velvet2%
- Original Source2%
- Pepsi2%
- Open — no brand owns it (5 brands, 9%)
Demand
Bulk Buy search demand
Weekly searches over the year. Pick a range.
Search terms
Top Bulk Buy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bulk buy222K/yr
- lucozade orange89K/yr
- subscribe and save offers89K/yr
- orange lucozade23K/yr
- bulk buys20K/yr
- bulk items6K/yr
- lucozade orange 24 pack5K/yr
- orange lucozade 24 pack3K/yr
Reviews and returns
What reviews say buyers love and hate about Bulk Buy
We read the reviews and the return reasons for every product selling here.
“Huge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bulk Buy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









