Is Bulk Buy profitable to sell on Amazon United Kingdom?

Flapen scores Bulk Buy 40 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £228K a year across 20 tracked products. Search demand grew -17.9% in the last 90 days.

How competitive is the Bulk Buy niche on Amazon United Kingdom?

11 brands and 176 sellers compete in Bulk Buy on Amazon United Kingdom. The top 5 Bulk Buy products take 64% of clicks, and the top 5 brands take 89%.

What do buyers complain about in Bulk Buy?

Bulk Buy buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, and Quality-Overall. An estimated 0.1% of orders come back.

What does it cost to enter the Bulk Buy niche?

Bulk Buy sells for £7.19 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £1.54 to £20.25. The average product has 3,826 reviews, the count a new listing must catch up to.

Bulk Buy

Fail

Demand is soft, at -17.9% this quarter, so Bulk Buy is a Fail.

Flapen Score: 40
40 / 100Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Market size: £228K/yr456K searches / yr
90-day growth: -17.9%search demand this quarter
Competition: 64%top-5 click share · 11 brands · 176 sellers

Flapen Score

Bulk Buy against its category

The dotted line is the Beauty average. Past it, Bulk Buy is stronger. Inside it, weaker.

40Fail

This niche Category average

See the method

Market

The Bulk Buy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bulk Buy 456K times last year and spent an estimated £228K. The top 5 brands take 89% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £228K a year.

Searches, last 12 months: 456K
Growth, 90 days vs prior 90: -17.9%
Conversion, latest week: 7.0%
Market size, estimated: £228Ka year
Top search term: bulk buy222K searches a year

02 · Price

A sale here is worth £7.19.

Listings sell for £7.19 on average, from £1.54 to £20.25. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £7.19 that is £5K to £7K a year per listing.

Average price: £7.19under the $15 to $100 sweet spot
Price range: £1.54–£20.25
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 30K–40K
Units per listing a year: 750–1,000
Revenue per listing a year: £5K–£7K
Returns: 0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Bath & Body. It carries 3,826 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 65%
Prime listings: 95%
Out of stock, average day: 0.0%
Average rank: #94in Bath & Body
Average rating: 4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews: 3,826per listing
Listings tracked: 20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 57 months

Products

Top Bulk Buy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

176

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Brand 177%
Brand 24%
Brand 33%
Brand 42%
Brand 52%
Brand 62%
Open — no brand owns it (5 brands, 9%)

Demand

Bulk Buy search demand

Weekly searches over the year. Pick a range.

Search terms

Top Bulk Buy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bulk buy222K/yr -21.3%0.4% conv.
lucozade orange89K/yr +1.3%15.7% conv.
subscribe and save offers89K/yr -34.1%0.1% conv.
orange lucozade23K/yr +0.8%15.5% conv.
bulk buys20K/yr -14.8%0.1% conv.
bulk items6K/yr -3.6%0.1% conv.
lucozade orange 24 pack5K/yr -9.5%8.2% conv.
orange lucozade 24 pack3K/yr -72.9%10.4% conv.

Reviews and returns

What reviews say buyers love and hate about Bulk Buy

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Value For Money”

22%of negative reviews mention “Size-Overall”

0.1%of orders come back

“Huge”

A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Bulk Buy questions

Answered from the same tracked data.

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