Builder Gel

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £621K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-5.1%

Conversion, latest week

2.9%

Market size, estimated

£621Ka year

Peak month

April1.3× the quietest month

Top search term

builder gel470K searches a year

Listings sell for £11.42 on average, from £3.23 to £56.51. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £11.42 that is £11K to £14K a year per listing.

Average price

£11.42under the $15 to $100 sweet spot

Price range

£3.23–£56.51

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

1,000–1,250

Revenue per listing a year

£11K–£14K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #58 within Manicure & Pedicure. It carries 5,229 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

5.2%

Average rank

#58in Manicure & Pedicure

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,229per listing

Listings tracked

48

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months