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Bubble Lip Balm

Fail

The top 5 brands take 97% of clicks, so Bubble Lip Balm is a Fail.

Flapen Score
40
40 / 100
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Market size
£236K/yr1.0M searches / yr
90-day growth
-31.9%search demand this quarter
Competition
55%top-5 click share · 3 brands · 17 sellers

Flapen Score

Bubble Lip Balm against its category

The dotted line is the Beauty average. Past it, Bubble Lip Balm is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bubble Lip Balm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bubble Lip Balm 1.0M times last year and spent an estimated £236K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £236K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-31.9%
Conversion, latest week
1.9%
Market size, estimated
£236Ka year
Peak month
November10.8× the quietest month
Top search term
bubble skincare520K searches a year

02 · Price

A sale here is worth £12.22.

Listings sell for £12.22 on average, from £7.57 to £24.35. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £12.22 that is £6K to £9K a year per listing.

Average price
£12.22under the $15 to $100 sweet spot
Price range
£7.57–£24.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #430 within Face. It carries 1,226 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
25%
Out of stock, average day
15.6%
Average rank
#430in Face
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,226per listing
Listings tracked
24

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Bubble Lip Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

17

Top-5 brand share

97%

Top 20: 97%

Top-5 click share

55%

Top 20: 95%

Open market

0%

  • Brand 186%
  • Brand 28%
  • Brand 33%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Bubble Lip Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.8×

Search terms

Top Bubble Lip Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bubble skincare520K/yr
  • bubble179K/yr
  • bubble skincare set68K/yr
  • bubble moisturiser39K/yr
  • bubble lip balm39K/yr
  • skincare bubble24K/yr
  • bubble skincare for kids28K/yr
  • bubble slam dunk moisturiser18K/yr
  • bubble skin care26K/yr
  • slam dunk7K/yr

Reviews and returns

What reviews say buyers love and hate about Bubble Lip Balm

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Moist/Dry”
10%of negative reviews mention “Motor Power”
<0.1%of orders come back, a rate Amazon rounds to zero
“The pump was broken”
A buyer, on “Motor Power”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bubble Lip Balm questions

Answered from the same tracked data.