bubble lip balm
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,225.79avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.57–£24.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.22avg listing price — sweet spot $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£236K£236K/yr · 1.0M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.9%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bubble lip balm is a £236K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
bubble lip balm market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £244K–£306K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #430
- Page quality
- 0%
- Prime
- 25%
- Sponsored
- 96%
- Out of stock
- 15.6%
- Avg brand age
- 38 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
17
Top-5 brand share
97%
Top 20: 97%
Top-5 click share
55%
Top 20: 95%
Open market
0%
- Bubble Skincare86%
- BYOMA8%
- BritPick3%
- --3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 70 weeks — -31.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.8×
Top bubble lip balm search terms
- bubble skincare520K/yr
- bubble179K/yr
- bubble skincare set68K/yr
- bubble moisturiser39K/yr
- bubble lip balm39K/yr
- skincare bubble24K/yr
- bubble skincare for kids28K/yr
- bubble slam dunk moisturiser18K/yr
- bubble skin care26K/yr
- slam dunk7K/yr
Top bubble lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bubble Skincare Slam Dunk Hydrating Face Moisturizer - Travel Size Lightweight Face Lotion with Vitamin E + Aloe Vera - Daily Facial Moisturizer for Normal + Dry Skin with Blue Light Protection (50ml)
Bubble Skincare£10.634.7★6,289 rev
Bubble Skincare New Faces Gift Set - Skincare Set Includes Exfoliating Gel Cleanser Balancing Facial Toner Mist + Hydrating Face Cream for Dry Skin - Skincare for Teens + Adults (3 Count)
Bubble Skincare£24.354.5★182 rev
Bubble Skincare Cloud Surf Water Cream Moisturizer - Mattifying & Hydrating Moisturizer for Oily Skin - Lightweight Travel Face Moisturizer to Help Minimize Pores - Normal to Combination Skin (50ml)
Bubble Skincare£9.544.7★932 rev
Bubble Skincare Juicy Secret Tell All Lip Balm - Hydrating Lip Moisturizer with Keychain Charm - Non-Sticky Lip Balm & Moisturizer for Dry Lips Vegan & Cruelty-Free (4.5ml)
Bubble Skincare£7.634.5★51 rev
Bubble Skincare Cosmic Silk Hydrating Milky Toner - Ceramide-Rich Face Toner for Dry Dehydrated Skin with Hyaluronic Acid Maple Sap Water Allantoin - Radiant Glazed Look (100 ml)
Bubble Skincare£12.924.6★103 rev
Newest
by launch date
Bubble Skincare Mint Message Tell All Lip Balm - Hydrating Lip Moisturizer with Keychain Charm - Non-Sticky Lip Balm & Moisturizer for Dry Lips Vegan & Cruelty-Free (4.5ml)
Bubble Skincare£7.5751 rev
Bubble Skincare Cosmic Silk Hydrating Milky Toner - Ceramide-Rich Face Toner for Dry Dehydrated Skin with Hyaluronic Acid Maple Sap Water Allantoin - Radiant Glazed Look (100 ml)
Bubble Skincare£12.92103 rev
Bubble Skincare Power Wave Face Moisturizer - Hydrating Peptide Facial Cream for Dry Sensitive Skin with Jojoba Oil - Lightweight Daily Skin Barrier Repair (50 ml)
Bubble Skincare£11.6561 rev
Bubble Skincare Soft Swerve Barrier Cream - Face Moisturizer for Dry Skin Skin Barrier Repair Balm - Moisture-Sealing Face Balm with Squalane Shea Butter Ceramides Niacinamide (47 g)
Bubble Skincare£14.6634 rev
Bubble Skincare Talk Back Watermelon Lip Treatment - Pink Tinted Vegan Hydrating Lip Serum with Squalane & Vitamin E - Sheer Pink Glossy Finish (4.5 ml)
Bubble Skincare£8.9528 rev
Trending
90-day click momentumBubble Skincare Talk Back Watermelon Lip Treatment - Pink Tinted Vegan Hydrating Lip Serum with Squalane & Vitamin E - Sheer Pink Glossy Finish (4.5 ml)
Bubble Skincare£8.954.7★
Slam Dunk Hydrating Moisturiser with Vitamin E+Aloe Vera Juice Face Cream for Normal to Dry Skin+ Level Up Balancing Moisturiser for a Radiant Complexion(50ml) (2A)
--£12.264.6★
Bubble Skincare Juicy Secret Tell All Lip Balm - Hydrating Lip Moisturizer with Keychain Charm - Non-Sticky Lip Balm & Moisturizer for Dry Lips Vegan & Cruelty-Free (4.5ml)
Bubble Skincare£7.634.5★
Bubble Skincare Cosmic Silk Hydrating Milky Toner - Ceramide-Rich Face Toner for Dry Dehydrated Skin with Hyaluronic Acid Maple Sap Water Allantoin - Radiant Glazed Look (100 ml)
Bubble Skincare£12.924.6★
Bubble Skincare Power Wave Face Moisturizer - Hydrating Peptide Facial Cream for Dry Sensitive Skin with Jojoba Oil - Lightweight Daily Skin Barrier Repair (50 ml)
Bubble Skincare£11.654.7★
What buyers say about bubble lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Very hydrating”
“Very good quality product fast and efficient delivery”
“Worth the money”
“my skin felt great”
“Ideal for a gift”
“it's rich enough for my dry skin”
“my skin is so soft”
“Also the cream is light”
“There is no harsh smells”
“Helps with dark circles”
What buyers complain about
“The pump was broken”
“so itchy smells yucky”
“Waste of money”
“Skin didnt feel particularly hydrated either”
“can't see it lasting long as the bottle is smaller than I expected”
“This is not great if you have fungal acne”
“Didn't work for me”
“Smells terrible”
“didnt notice any improvement in my dark circles”
“Looked as if it had already been used and returned”
Top return reasons
Common questions
- Is bubble lip balm profitable to sell on Amazon United Kingdom?
- The niche generates £236K/yr across 24 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -31.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the bubble lip balm niche?
- 3 brands and 17 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in bubble lip balm?
- Top complaints mined from reviews: Motor Power, Allergies, Value For Money. The return rate is 0.0%.
- When does demand for bubble lip balm peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 10.8× the quietest.
- What does it cost to enter the bubble lip balm niche?
- Listings span £7.57–£24.35; the average listing price is £12.22 (sweet spot $15–$100). The average incumbent carries 1,226 reviews — the moat a new listing must climb.