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Bubble Lip Balm

brand-locked demand (top 5 brands take 97% of clicks) — Bubble Lip Balm doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47

Market size 44Growth 9Conversion 24Competition 50Returns 100Price range 56Avg price 52Brand share 7Review moat 57Quality gap 30
This niche Category average · 2,481 niches

Is Bubble Lip Balm profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bubble Lip Balm is a £236K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 40/100.

Bubble Lip Balm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.9% over the last 90 days and 1.9% of searches end in a purchase.

£236K

revenue / yr

Units sold / yr25K
Search volume / yr-31.9%1.0M
Conversion rate1.9%
Avg price£12.22

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers3 · 17
Top-5 product click share55%
Open market3%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement96%
New entrants (1y)9· 3 succeeded
Avg rating4.6★
Avg reviews1,226

Top Bubble Lip Balm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£24K£47K£71K£94K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

17

Top-5 brand share

97%

Top 20: 97%

Top-5 click share

55%

Top 20: 95%

Open market

0%

  • Bubble Skincare86%
  • BYOMA8%
  • BritPick3%
  • --3%
  • Open — no brand owns it (0%)

Bubble Lip Balm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.0MCVR1.9%Products24Brands3Top 5 Brands97%OOS Rate15.6%Rating4.6★Reviews1,226Avg BSR#430
125K75KSpike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.8×

Top Bubble Lip Balm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bubble skincare520K/yr
  • bubble179K/yr
  • bubble skincare set68K/yr
  • bubble moisturiser39K/yr
  • bubble lip balm39K/yr
  • skincare bubble24K/yr
  • bubble skincare for kids28K/yr
  • bubble slam dunk moisturiser18K/yr
  • bubble skin care26K/yr
  • slam dunk7K/yr

What reviews say buyers love and hate about Bubble Lip Balm

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Moist/Dry25%

Very hydrating

Quality-Overall14%

Very good quality product fast and efficient delivery

Value For Money7%

Worth the money

Suitability Combination Skin7%

my skin felt great

Gifting Purpose6%

Ideal for a gift

What buyers complain about

52% of reviews
Motor Power10%

The pump was broken

Allergies10%

so itchy smells yucky

Value For Money6%

Waste of money

Moist/Dry5%

Skin didnt feel particularly hydrated either

Size-Overall4%

can't see it lasting long as the bottle is smaller than I expected

Bubble Lip Balm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

8%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Motor Power
47%
2Product Condition
10%
3Defective Material/Parts
9%
4Leak-Proof
5%
5Advertised Vs Actual Product
5%

Common Bubble Lip Balm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bubble Lip Balm 40/100 on Amazon United Kingdom — Skip it. The niche generates £236K/yr across 24 tracked products. 3 of 9 products launched in the last 360 days are still selling. Search demand moved -31.9% over the last 90 days.
Search demand for Bubble Lip Balm on Amazon United Kingdom peaks in Sep–Oct–Nov–Dec, where the busiest month runs 10.8× the quietest.