Is bubble cleanser profitable to sell on Amazon United Kingdom?

The niche generates £219K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Skip it (41/100).

How competitive is the bubble cleanser niche?

3 brands and 9 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bubble cleanser?

Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.3%.

When does demand for bubble cleanser peak?

Demand peaks in Nov–Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the bubble cleanser niche?

Listings span £3.92–£11.47; the average listing price is £8.87 (sweet spot $15–$100). The average incumbent carries 1,940 reviews — the moat a new listing must climb.

bubble cleanser

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible15.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,939.9

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£219K

£219K/yr · 164K searches

Growth

Okay+5.6%

90-day search growth — must beat 0% to launch

Avg price

Okay£8.87

avg listing price — sweet spot $15–$100

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£3.92–£11.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, bubble cleanser is a £219K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

bubble cleanser market data

Units sold / yr: 20K–25K; avg 1,500–2,000/product
Revenue / yr: £177K–£222K; units × avg price
Conversion rate: 15.1%
Avg BSR: #64
Page quality: 0%
Prime: 90%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

BYOMA88%
e.l.f.7%
Bubble Skincare5%

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — +5.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.5×

Open Trend

Top bubble cleanser search terms

byoma cleanser75K/yr +15.2%15.4% conv.
byoma face wash13K/yr +17.3%15.4% conv.
elf cleanser13K/yr -16.8%6.0% conv.
elf face wash10K/yr -6.8%9.7% conv.
bubble cleanser11K/yr -20.4%4.0% conv.
byoma jelly cleanser7K/yr +2.4%16.0% conv.
byoma milky cleanser4K/yr +17.8%13.6% conv.
byoma creamy jelly cleanser5K/yr +43.2%18.3% conv.
bubble face wash5K/yr +21.9%4.7% conv.
byoma cleansing balm5K/yr -16.2%15.2% conv.

All search terms

Top bubble cleanser products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BYOMA Creamy Jelly Cleanser (175ml) Hydrating Facial Cleanser for Skin Barrier Repair -Tri-Ceramide Face Wash for All Skin Types - Gently Removes Makeup and Excess Oil

BYOMA£7.514.4★3,447 rev

BYOMA Milky Moisture Cleanser (175ml) Ultra Soothing Cleanser Gentle on Dry and Sensitive Skin with Tri-Ceramide Oat Extract and Panthenol Vegan

BYOMA£10.264.4★325 rev

BYOMA Foaming Rice Deep Cleanser (175ml) Hydrating Gel to Foam Cleanser with Ceramides Rice Extract & Marine Algae Deep Cleansing Non-Drying Antioxidant-Rich Vegan Fragrance & Alcohol Free

BYOMA£9.824.6★62 rev

BYOMA Melting Balm Facial Cleanser (60g) Buttery Soft Cleansing Balm with Barrier Lipids - For a Nourished Hydrated Skin Without Oily Residue Vegan

BYOMA£11.474.6★999 rev

BYOMA Blemish Clearing Cleanser (175ml) For Acne-Prone Skin Soothes and Hydrates Reduces Post-Blemish Marks Unclogs Pores with Salicylic Acid for Smooth Healthy Skin

BYOMA£10.024.3★40 rev

Newest

by launch date

BYOMA Foaming Rice Deep Cleanser (175ml) Hydrating Gel to Foam Cleanser with Ceramides Rice Extract & Marine Algae Deep Cleansing Non-Drying Antioxidant-Rich Vegan Fragrance & Alcohol Free

BYOMA£9.8262 rev

7mo ago

BYOMA Blemish Clearing Cleanser (175ml) For Acne-Prone Skin Soothes and Hydrates Reduces Post-Blemish Marks Unclogs Pores with Salicylic Acid for Smooth Healthy Skin

BYOMA£10.0240 rev

11mo ago

Holy Hydration e.l.f.ssential Daily Cleanser (full size)

e.l.f.£8.191,164 rev

1y ago

BYOMA Milky Moisture Cleanser (175ml) Ultra Soothing Cleanser Gentle on Dry and Sensitive Skin with Tri-Ceramide Oat Extract and Panthenol Vegan

BYOMA£10.26325 rev

2y ago

BYOMA Travel Size Creamy Jelly Cleanser (60ml) Hydrating Facial Cleanser for Skin Barrier Repair -Tri-Ceramide Face Wash for All Skin Types - Gently Removes Makeup and Excess Oil

BYOMA£3.923,447 rev

2y ago

What buyers say about bubble cleanser

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing15%

“Gentle cleanser”

Ease Of Cleaning10%

“nice fresh clean”

Value For Money10%

“Good Value For Money”

Quality-Overall9%

“the quality is very clear from the first use”

Soft Feel6%

“It feels gentle on my skin”

Smell4%

“I also like that its fragrance-free”

Suitability Combination Skin4%

“My skin has been looking clearer, smoother, and more balanced since using it”

Moist/Dry4%

“its very hydrating”

Ease Of Use3%

“easy to use”

Texture/Consistency-Overall3%

“Nice texture”

What buyers complain about

Smell15%

“Plasticky smell”

Allergies6%

“stings my eyes a bit”

Moist/Dry5%

“I'm finding this one very drying”

Skin Health4%

“it burns the hell out of your eyes”

Adhesion/Stickiness3%

“Sticky skin”

Thickness3%

“the cleanser is quite thick”

Quality-Overall3%

“Not even average”

Lather2%

“Doesn't lather up very well”

Product Condition2%

“it was opened and used so a bit disappointed”

Ease Of Cleaning2%

“It removes makeup no better than much cheaper cleansers Ive used”

Top return reasons

Smell19%

Leak-Proof14%

Product Condition10%

Sensitivity-Overall6%

Adhesion/Stickiness4%

Stain Resistance4%

Skin Health3%

Motor Power3%

Advertised Vs Actual Product3%

Value For Money3%

Common questions

Is bubble cleanser profitable to sell on Amazon United Kingdom?: The niche generates £219K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Skip it (41/100).
How competitive is the bubble cleanser niche?: 3 brands and 9 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bubble cleanser?: Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.3%.
When does demand for bubble cleanser peak?: Demand peaks in Nov–Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the bubble cleanser niche?: Listings span £3.92–£11.47; the average listing price is £8.87 (sweet spot $15–$100). The average incumbent carries 1,940 reviews — the moat a new listing must climb.