Is bubble bath gift set profitable to sell on Amazon United Kingdom?

The niche generates £23K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +93.2%. Flapen's verdict: Skip it (46/100).

How competitive is the bubble bath gift set niche?

14 brands and 61 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in bubble bath gift set?

Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.1%.

When does demand for bubble bath gift set peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 14.1× the quietest.

What does it cost to enter the bubble bath gift set niche?

Listings span £2.38–£32.76; the average listing price is £13.87 (sweet spot $15–$100). The average incumbent carries 2,216 reviews — the moat a new listing must climb.

bubble bath gift set

Skip it

A small market ($23K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Great+93.2%

90-day search growth — must beat 0% to launch

Avg price

Good£13.87

avg listing price — sweet spot $15–$100

Price range

Good£2.38–£32.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,216.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad£23K

£23K/yr · 96K searches

According to Flapen's Amazon United Kingdom niche tracking, bubble bath gift set is a £23K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

bubble bath gift set market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £83K–£111K; units × avg price
Conversion rate: 1.7%
Avg BSR: #73
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 6.3%
Avg brand age: 45 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

64%

Top 20: 98%

Open market

15%

Neom66%
Westlab6%
Neal's Yard Remedies4%
Row&Keep3%
RUVINCE3%
Karestcorp3%
Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +93.2% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.1×

Open Trend

Top bubble bath gift set search terms

bath essentials31K/yr +889.9%0.2% conv.
bath stuff15K/yr -34.0%1.2% conv.
neom bath foam14K/yr -41.0%12.3% conv.
neom bath11K/yr -43.0%10.1% conv.
neom bubble bath6K/yr -26.6%10.8% conv.
bath stuff for women7K/yr -28.5%1.1% conv.
relaxing bath5K/yr -69.7%2.7% conv.
neom bath milk3K/yr -40.2%10.4% conv.
neom magnesium bath milk3K/yr -55.7%11.6% conv.

All search terms

Top bubble bath gift set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NEOM- Perfect Nights Sleep Bath Foam 200ml | Lavender Chamomile& Patchouli

Neom£18.294.7★1,419 rev

NEOM - Real Luxury Bath Foam (200ml) | 100% Natural Fragrance | Lavender Jasmine & Sandalwood | Essential Oil | Scent To De-Stress

Neom£18.214.6★861 rev

NEOM Real Luxury Magnesium Bath Milk 300ml I 100% Natural Lavender Jasmine and Sandalwood I Milky Texture I Relaxing I Soothing I Relieve Sore and Tired Muscles.

Neom£27.644.5★209 rev

NEOM- Magnesium Bath Milk 300ml (Perfect Nights Sleep)

Neom£28.164.5★209 rev

NEOM Oh Mg! Better Sleep Duo Gift Set | Perfect Nights Sleep Magnesium Bath Milk & Magnesium Body Butter I 100% Natural I Feel relaxed and ready for bed

Neom£15.084.4★426 rev

Newest

by launch date

inRobert Shower Lamp Waterproof Bathroom Lamp with 15 Colour RGB Ocean Wave Projector Rechargeable Table Lamp for Bathroom Bedroom Spa Home Decoration

inRobert£17.854 rev

4mo ago

NEOM Oh Mg! Better Sleep Duo Gift Set | Perfect Nights Sleep Magnesium Bath Milk & Magnesium Body Butter I 100% Natural I Feel relaxed and ready for bed

Neom£15.08426 rev

1y ago

Neals Yard Remedies Restoring Bath Scents Collection Gift Set of Bath Soak with Essential Oils Vegan & Cruelty-Free Pack of 3

Neal's Yard Remedies£16.99101 rev

1y ago

NEOM- Wellbeing Soak Bath Oil 100ml (Real Luxury)

Neom£30.0434 rev

2y ago

Bath Set Pamper Gifts For Women Relaxation SPA Thank You Teacher Gift

Karestcorp£11.72695 rev

2y ago

What buyers say about bubble bath gift set

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“It smells divine”

Quality-Overall15%

“Appears well made”

Value For Money11%

“Excellent value”

Salt Content6%

“the salts are clean”

Soft Feel6%

“The bristles are soft”

Advertised Vs Actual Product4%

“as advertised”

Gifting Purpose3%

“Beautiful Gift”

Comfort-Overall3%

“Very comfortable”

Soothing Effect2%

“Soothing and Cleansing”

Muscle Pain Relief2%

“Brilliant for aches and pains”

What buyers complain about

Size-Overall10%

“quite small bottles”

Value For Money10%

“Expensive,”

Smell9%

“Awful smell”

Quality-Overall7%

“Cheap”

Durability6%

“Broke first go”

Sleep Quality4%

“I was really to fall into a deep sleep”

Pain Relief-Overall3%

“my feet ache so much”

Ease Of Cleaning3%

“This is not cleaning your back”

Moist/Dry3%

“Doesn't really moisturise or improve skin texture”

Functionality-Overall3%

“Bath bomb. No as good as lush does no fizz well”

Top return reasons

Size-Overall26%

Adhesion/Stickiness11%

Defective Material/Parts5%

Quality-Overall4%

Functionality-Overall4%

Advertised Vs Actual Product4%

Leak-Proof4%

Soft Feel4%

Compatibility-Overall4%

Value For Money3%

Common questions

Is bubble bath gift set profitable to sell on Amazon United Kingdom?: The niche generates £23K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +93.2%. Flapen's verdict: Skip it (46/100).
How competitive is the bubble bath gift set niche?: 14 brands and 61 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in bubble bath gift set?: Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.1%.
When does demand for bubble bath gift set peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 14.1× the quietest.
What does it cost to enter the bubble bath gift set niche?: Listings span £2.38–£32.76; the average listing price is £13.87 (sweet spot $15–$100). The average incumbent carries 2,216 reviews — the moat a new listing must climb.