Bubble Bath
Bubble Bath shows low returns (0.1%), but soft demand (-15.6% this quarter) keeps it on the watch list.
Flapen Score
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Is Bubble Bath profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bubble Bath is a £1.1M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Bubble Bath: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -15.6% over the last 90 days and 8.0% of searches end in a purchase.
£1.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 46 products
Top Bubble Bath products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Imperial Leather Muscle Recovery Bergamot & Sea Minerals Bath Soak Rich Indulgent Lather & Long Lasting Luxury Fragrance Vegan & Cruelty Free 4 x 500ml
- Price
- £4.12
- Rating
- 4.7/5
- Reviews
- 1,038
- Age
- 4y ago
Imperial Leather Pampering Mallow & Rose Milk Bath Soak Rich Indulgent Lather & Long Lasting Luxury Fragrance Vegan & Cruelty Free 4 x 500ml
- Price
- £4.14
- Rating
- 4.8/5
- Reviews
- 1,018
- Age
- 4y ago
Dove Soothing Caring Bath Soak with moisturising cream almond cream & hibiscus for an indulgent bubble bath 450 ml
- Price
- £2.18
- Rating
- 4.7/5
- Reviews
- 1,237
- Age
- 6y ago
Imperial Leather Comforting Cotton Flower & Vanilla Bath Soak Rich Indulgent Lather & Long Lasting Luxury Fragrance Vegan & Cruelty Free 4 x 500ml
- Price
- £4.55
- Rating
- 4.6/5
- Reviews
- 658
- Age
- 4y ago
Imperial Leather Relaxing Lavender & Wild Iris Bath Soak Rich Indulgent Lather & Long Lasting Luxury Fragrance Vegan & Cruelty Free 4 x 500ml
- Price
- £4.27
- Rating
- 4.7/5
- Reviews
- 1,885
- Age
- 4y ago
Trending
90-day click momentum
Imperial Leather Bergamot & Sea Minerals Body Wash Shower Gel Rich Creamy Lather & Long-lasting Luxury Fragrance Vegan & Cruelty Free (6 x 235ml)
- Price
- £5.15
- Rating
- 4.9/5
- Reviews
- 65
- Age
- 6mo ago
Miniml Natural Body Wash & Bubble Bath - Calming Lavender 400ml 99.6% Natural Vegan & Cruelty-Free Cleanser with Pro-Vitamin B5 packaging may vary
- Price
- £2.86
- Rating
- 4.4/5
- Reviews
- 634
- Age
- 5mo ago
Morrisons Sea Minerals & Sage Bath Foam 750ml
- Price
- £1.17
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 2y ago
Badedas Original Indulgent Bubble Bath Gel 750ml Enriched With Natural Horse Chestnut Extract A Luxury Bubble Bath
- Price
- £9.49
- Rating
- 4.8/5
- Reviews
- 7,911
- Age
- 17y ago
Imperial Leather Bergamot & Sea Salt Energising Body Wash Shower Gel Signature Oil Blend Creamy Lather Gentle Skin Care Bulk Buy Pack of 6x500ml
- Price
- £9.25
- Rating
- 4.7/5
- Reviews
- 600
- Age
- 2y ago
Newest
by launch dateMiniml Natural Body Wash & Bubble Bath - Calming Lavender 400ml 99.6% Natural Vegan & Cruelty-Free Cleanser with Pro-Vitamin B5 packaging may vary
- Price
- £2.86
- Rating
- 4.4/5
- Reviews
- 634
- Age
- 5mo ago
Imperial Leather Bergamot & Sea Minerals Body Wash Shower Gel Rich Creamy Lather & Long-lasting Luxury Fragrance Vegan & Cruelty Free (6 x 235ml)
- Price
- £5.15
- Rating
- 4.9/5
- Reviews
- 65
- Age
- 6mo ago
Imperial Leather Rose & Frankincense Luxurious Bath Soak Velvety Bubble Bath Gentle Body Skin Care Bulk Buy Pack of 4x500ml
- Price
- £4.09
- Rating
- 4.6/5
- Reviews
- 302
- Age
- 2y ago
Imperial Leather Bergamot & Sea Salt Energising Body Wash Shower Gel Signature Oil Blend Creamy Lather Gentle Skin Care Bulk Buy Pack of 6x500ml
- Price
- £9.25
- Rating
- 4.7/5
- Reviews
- 600
- Age
- 2y ago
Imperial Leather Mallow & Rose Milk Pampering Body Wash Shower Gel Signature Oil Blend Creamy Lather Gentle Skin Care Bulk Buy Pack of 6x500ml
- Price
- £7.51
- Rating
- 4.7/5
- Reviews
- 600
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
137
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
42%
Top 20: 75%
Open market
19%
- Imperial Leather55%
- Dove11%
- Morrisons6%
- Feather & Down3%
- Baylis & Harding3%
- Radox3%
Bubble Bath demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top Bubble Bath search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bubble bath853K/yr
- bath206K/yr
- imperial leather shower gel107K/yr
- bath soak99K/yr
- bubble bath for women109K/yr
- bath products51K/yr
- bath foam56K/yr
- imperial leather45K/yr
- bath bubbles28K/yr
- imperial leather bubble bath23K/yr
What reviews say buyers love and hate about Bubble Bath
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Amazing scent”
“Amazing value”
“Excellent product”
“Leaves skin soft”
“Great soap, lathers well and lovely smell, amazing value”
What buyers complain about
63% of reviews“Weird smell”
“The price is a bit high”
“The bottle of bubble bath leaked”
“cheap”
“Somewhat diluted”
Bubble Bath return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bubble Bath questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
