Is bubble bath profitable to sell on Amazon United Kingdom?

The niche generates £1.1M/yr across 46 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the bubble bath niche?

18 brands and 137 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in bubble bath?

Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.1%.

When does demand for bubble bath peak?

Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the bubble bath niche?

Listings span £0.83–£140.44; the average listing price is £7.88 (sweet spot $15–$100). The average incumbent carries 3,762 reviews — the moat a new listing must climb.

bubble bath

Worth a look

Shows low returns (0.1%), but soft demand (-15.6% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great£1.1M

£1.1M/yr · 1.7M searches

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Price range

Good£0.83–£140.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,762.07

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.88

avg listing price — sweet spot $15–$100

Growth

Bad-15.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, bubble bath is a £1.1M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

bubble bath market data

Units sold / yr: 125K–150K; avg 2,000–2,500/product
Revenue / yr: £985K–£1.2M; units × avg price
Conversion rate: 8.0%
Avg BSR: #54
Page quality: 0%
Prime: 96%
Sponsored: 52%
Out of stock: 0.9%
Avg brand age: 51 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

137

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

42%

Top 20: 75%

Open market

19%

Imperial Leather55%
Dove11%
Morrisons6%
Feather & Down3%
Baylis & Harding3%
Radox3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top bubble bath search terms

bubble bath853K/yr -19.1%9.3% conv.
bath206K/yr -22.2%0.8% conv.
imperial leather shower gel107K/yr +24.6%4.4% conv.
bath soak99K/yr -19.3%6.5% conv.
bubble bath for women109K/yr -27.6%6.2% conv.
bath products51K/yr +12.4%0.8% conv.
bath foam56K/yr -15.1%6.1% conv.
imperial leather45K/yr +2.6%1.8% conv.
bath bubbles28K/yr -24.9%6.3% conv.
imperial leather bubble bath23K/yr -40.1%10.9% conv.

All search terms

Top bubble bath products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Imperial Leather Muscle Recovery Bergamot & Sea Minerals Bath Soak Rich Indulgent Lather & Long Lasting Luxury Fragrance Vegan & Cruelty Free 4 x 500ml

Imperial Leather£4.124.7★1,038 rev

Imperial Leather Pampering Mallow & Rose Milk Bath Soak Rich Indulgent Lather & Long Lasting Luxury Fragrance Vegan & Cruelty Free 4 x 500ml

Imperial Leather£4.144.8★1,018 rev

Dove Soothing Caring Bath Soak with moisturising cream almond cream & hibiscus for an indulgent bubble bath 450 ml

Dove£2.184.7★1,237 rev

Imperial Leather Comforting Cotton Flower & Vanilla Bath Soak Rich Indulgent Lather & Long Lasting Luxury Fragrance Vegan & Cruelty Free 4 x 500ml

Imperial Leather£4.554.6★658 rev

Imperial Leather Relaxing Lavender & Wild Iris Bath Soak Rich Indulgent Lather & Long Lasting Luxury Fragrance Vegan & Cruelty Free 4 x 500ml

Imperial Leather£4.274.7★1,885 rev

Newest

by launch date

Miniml Natural Body Wash & Bubble Bath - Calming Lavender 400ml 99.6% Natural Vegan & Cruelty-Free Cleanser with Pro-Vitamin B5 packaging may vary

Miniml£2.86634 rev

5mo ago

Imperial Leather Bergamot & Sea Minerals Body Wash Shower Gel Rich Creamy Lather & Long-lasting Luxury Fragrance Vegan & Cruelty Free (6 x 235ml)

Imperial Leather£5.1565 rev

6mo ago

Imperial Leather Rose & Frankincense Luxurious Bath Soak Velvety Bubble Bath Gentle Body Skin Care Bulk Buy Pack of 4x500ml

Imperial Leather£4.09302 rev

2y ago

Imperial Leather Bergamot & Sea Salt Energising Body Wash Shower Gel Signature Oil Blend Creamy Lather Gentle Skin Care Bulk Buy Pack of 6x500ml

Imperial Leather£9.25600 rev

2y ago

Imperial Leather Mallow & Rose Milk Pampering Body Wash Shower Gel Signature Oil Blend Creamy Lather Gentle Skin Care Bulk Buy Pack of 6x500ml

Imperial Leather£7.51600 rev

2y ago

What buyers say about bubble bath

What buyers praise and complain about, mined from review topics.

What buyers love

Smell47%

“Amazing scent”

Value For Money21%

“Amazing value”

Quality-Overall8%

“Excellent product”

Soft Feel5%

“Leaves skin soft”

Lather3%

“Great soap, lathers well and lovely smell, amazing value”

Moist/Dry2%

“doesnt dry out the skin”

Advertised Vs Actual Product2%

“Does what it says”

Comfort-Overall2%

“Very nice and comforting”

Size-Overall1%

“Perfect size”

Suitability Dry Skin1%

“It cleans well without drying my skin out”

What buyers complain about

Smell31%

“Weird smell”

Value For Money8%

“The price is a bit high”

Leak-Proof5%

“The bottle of bubble bath leaked”

Quality-Overall4%

“cheap”

Dilute/Watery4%

“Somewhat diluted”

Allergies3%

“Had a skin reaction”

Thickness3%

“Not thick either”

Size-Overall3%

“I feel it is a tad on the small size too”

Ingredients-Overall2%

“aka cheap cleaning ingredient”

Durability2%

“it did not last long”

Top return reasons

Leak-Proof29%

Smell24%

Value For Money12%

Advertised Vs Actual Product6%

Weight Heavy6%

Contamination6%

Size-Overall6%

Ethical Trade/Fair Trade6%

Moist/Dry3%

Water Resistance3%

Common questions

Is bubble bath profitable to sell on Amazon United Kingdom?: The niche generates £1.1M/yr across 46 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Worth a look (55/100).
How competitive is the bubble bath niche?: 18 brands and 137 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in bubble bath?: Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.1%.
When does demand for bubble bath peak?: Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the bubble bath niche?: Listings span £0.83–£140.44; the average listing price is £7.88 (sweet spot $15–$100). The average incumbent carries 3,762 reviews — the moat a new listing must climb.

bubble bath

bubble bath market data

Competition & brand share

Demand & seasonality

Top bubble bath search terms

Top bubble bath products on Amazon

Top sellers

Newest

Trending

What buyers say about bubble bath

What buyers love

What buyers complain about

Top return reasons

Common questions

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