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Bubble Bath

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -15.6% this quarter, so Bubble Bath is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Market size
£1.1M/yr1.7M searches / yr
90-day growth
-15.6%search demand this quarter
Competition
42%top-5 click share · 18 brands · 137 sellers

Flapen Score

Bubble Bath against its category

The dotted line is the Beauty average. Past it, Bubble Bath is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bubble Bath market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bubble Bath 1.7M times last year and spent an estimated £1.1M. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
8.0%
Market size, estimated
£1.1Ma year
Peak month
December3.4× the quietest month
Top search term
bubble bath853K searches a year

02 · Price

A sale here is worth £7.88.

Listings sell for £7.88 on average, from £0.83 to £140.44. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At £7.88 that is £16K to £20K a year per listing.

Average price
£7.88under the $15 to $100 sweet spot
Price range
£0.83–£140.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
2,000–2,500
Revenue per listing a year
£16K–£20K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #54 within Bath & Body. It carries 3,762 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
96%
Out of stock, average day
0.9%
Average rank
#54in Bath & Body
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,762per listing
Listings tracked
46

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Bubble Bath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

137

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

42%

Top 20: 75%

Open market

19%

  • Brand 155%
  • Brand 211%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Bubble Bath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Bubble Bath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bubble bath853K/yr
  • bath206K/yr
  • imperial leather shower gel107K/yr
  • bath soak99K/yr
  • bubble bath for women109K/yr
  • bath products51K/yr
  • bath foam56K/yr
  • imperial leather45K/yr
  • bath bubbles28K/yr
  • imperial leather bubble bath23K/yr

Reviews and returns

What reviews say buyers love and hate about Bubble Bath

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Smell”
31%of negative reviews mention “Smell”
0.1%of orders come back
“Weird smell”
A buyer, on “Smell”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bubble Bath questions

Answered from the same tracked data.