bubble bath
Worth a lookShows low returns (0.1%), but soft demand (-15.6% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 1.7M searches
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good£0.83–£140.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay3,762.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.88avg listing price — sweet spot $15–$100
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bubble bath is a £1.1M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 125K–150K
- avg 2,000–2,500/product
- Revenue / yr
- £985K–£1.2M
- units × avg price
- Launch success
- —
- 2 of 4 new (360d)
- Conversion rate
- 8.0%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 52%
- Out of stock
- 0.9%
- Avg brand age
- 51 months
- Avg seller age
- 161 days
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
137
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
42%
Top 20: 75%
Open market
19%
- Imperial Leather55%
- Dove11%
- Morrisons6%
- Feather & Down3%
- Baylis & Harding3%
- Radox3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 46 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Imperial Leather Muscle Recovery Bergamot & Sea Minerals Bath Soak Rich Indulgent Lather & Long Lasting Luxury Fragrance Vegan & Cruelty Free 4 x 500ml
Imperial Leather£4.124.7★1,038 rev
Imperial Leather Pampering Mallow & Rose Milk Bath Soak Rich Indulgent Lather & Long Lasting Luxury Fragrance Vegan & Cruelty Free 4 x 500ml
Imperial Leather£4.144.8★1,018 rev
Dove Soothing Caring Bath Soak with moisturising cream almond cream & hibiscus for an indulgent bubble bath 450 ml
Dove£2.184.7★1,237 rev
Imperial Leather Comforting Cotton Flower & Vanilla Bath Soak Rich Indulgent Lather & Long Lasting Luxury Fragrance Vegan & Cruelty Free 4 x 500ml
Imperial Leather£4.554.6★658 rev
Imperial Leather Relaxing Lavender & Wild Iris Bath Soak Rich Indulgent Lather & Long Lasting Luxury Fragrance Vegan & Cruelty Free 4 x 500ml
Imperial Leather£4.274.7★1,885 rev
Newest
by launch date
Miniml Natural Body Wash & Bubble Bath - Calming Lavender 400ml 99.6% Natural Vegan & Cruelty-Free Cleanser with Pro-Vitamin B5 packaging may vary
Miniml£2.86634 rev
Imperial Leather Bergamot & Sea Minerals Body Wash Shower Gel Rich Creamy Lather & Long-lasting Luxury Fragrance Vegan & Cruelty Free (6 x 235ml)
Imperial Leather£5.1565 rev
Imperial Leather Cotton Flower & Vanilla Body Wash Shower Gel Rich Creamy Lather & Long-lasting Luxury Fragrance Vegan & Cruelty Free (6 x 235ml)
Imperial Leather£5.3265 rev
Dirty Works Wave Me to Heaven Bubble Bath 500ml
Dirty Works£3.3112 rev
SenSpa Relax & Calm Lavender Bath Soak - Vegan Bubble Bath for Women & Men Luxury Natural Bubble Bath Wash with Lavender Gifts for Her - Mens/Womens Luxury Bath Products with Magnesium - 200ml
SenSpa£6.1924 rev
Trending
90-day click momentumImperial Leather Bergamot & Sea Minerals Body Wash Shower Gel Rich Creamy Lather & Long-lasting Luxury Fragrance Vegan & Cruelty Free (6 x 235ml)
Imperial Leather£5.154.9★
Imperial Leather Cotton Flower & Vanilla Body Wash Shower Gel Rich Creamy Lather & Long-lasting Luxury Fragrance Vegan & Cruelty Free (6 x 235ml)
Imperial Leather£5.324.9★
Miniml Natural Body Wash & Bubble Bath - Calming Lavender 400ml 99.6% Natural Vegan & Cruelty-Free Cleanser with Pro-Vitamin B5 packaging may vary
Miniml£2.864.4★
BAYSTONE 1600 x 700mm Single Ended Straight Bath White Gloss Soaking Bathttub Acrylic Baths for Bathrooms Straight Square Adjustable Feet No Panel
BAYSTONE£140.444.8★
Dirty Works Wave Me to Heaven Bubble Bath 500ml
Dirty Works£3.313.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Amazing value”
“Excellent product”
“Leaves skin soft”
“Great soap, lathers well and lovely smell, amazing value”
“doesnt dry out the skin”
“Does what it says”
“Very nice and comforting”
“Perfect size”
“It cleans well without drying my skin out”
What buyers complain about
“Weird smell”
“The price is a bit high”
“The bottle of bubble bath leaked”
“cheap”
“Somewhat diluted”
“Had a skin reaction”
“Not thick either”
“I feel it is a tad on the small size too”
“aka cheap cleaning ingredient”
“it did not last long”
Top return reasons
Common questions
- Is bubble bath profitable to sell on Amazon United Kingdom?
- The niche generates £1.1M/yr across 46 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the bubble bath niche?
- 18 brands and 137 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in bubble bath?
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.1%.
- When does demand for bubble bath peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the bubble bath niche?
- Listings span £0.83–£140.44; the average listing price is £7.88 (sweet spot $15–$100). The average incumbent carries 3,762 reviews — the moat a new listing must climb.
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