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Brut Gift Set for Men

Fail

The top 5 brands take 100% of clicks, so Brut Gift Set for Men is a Fail.

Flapen Score
40
40 / 100
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Market size
£23K/yr23K searches / yr
90-day growth
+27.1%search demand this quarter
Competition
91%top-5 click share · 3 brands · 89 sellers

Flapen Score

Brut Gift Set for Men against its category

The dotted line is the Beauty average. Past it, Brut Gift Set for Men is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brut Gift Set for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brut Gift Set for Men 23K times last year and spent an estimated £23K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+27.1%
Conversion, latest week
8.2%
Market size, estimated
£23Ka year
Peak month
December47.7× the quietest month
Top search term
brut gift set for men16K searches a year

02 · Price

A sale here is worth £12.29.

Listings sell for £12.29 on average, from £6.42 to £24.93. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £12.29 that is £1K to £3K a year per listing.

Average price
£12.29under the $15 to $100 sweet spot
Price range
£6.42–£24.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #162 within Bath & Body. It carries 727 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
63%
Out of stock, average day
20.7%
Average rank
#162in Bath & Body
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
727per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Brut Gift Set for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

89

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 219%
  • Brand 33%

Demand

Brut Gift Set for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 47.7×

Search terms

Top Brut Gift Set for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brut gift set for men16K/yr
  • brut gift set6K/yr
  • mens brut gift set999/yr

Reviews and returns

What reviews say buyers love and hate about Brut Gift Set for Men

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Smell”
67%of negative reviews mention “Smell”
0.3%of orders come back
“It's brut cheap n a braw smell”
A buyer, on “Smell”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Brut Gift Set for Men questions

Answered from the same tracked data.