How competitive is the Brut Gift Set for Men niche on Amazon United Kingdom?

3 brands and 89 sellers compete in Brut Gift Set for Men on Amazon United Kingdom. The top 5 Brut Gift Set for Men products take 91% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Brut Gift Set for Men?

Brut Gift Set for Men buyers on Amazon United Kingdom complain most about Smell, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Brut Gift Set for Men niche?

Brut Gift Set for Men sells for £12.29 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.42–£24.93. The average incumbent carries 727 reviews — the moat a new listing must climb.

Brut Gift Set for Men

brand-locked demand (top 5 brands take 100% of clicks) — Brut Gift Set for Men doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47

This niche Category average · 2,481 niches

Is Brut Gift Set for Men profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Brut Gift Set for Men is a £23K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Brut Gift Set for Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +27.1% over the last 90 days and 8.2% of searches end in a purchase.

£23K

revenue / yr

Units sold / yr3K

Search volume / yr+27.1%23K

Conversion rate8.2%

Avg price£12.29

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 89

Top-5 product click share91%

Open market0%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 8 products

Top Brut Gift Set for Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

BRUT Deodorant 200ml & Original Aftershave 100ml Gift Set

Price: £7.07
Rating: 4.6/5
Reviews: 762
Age: 16y ago

Brut Original 2 Piece Gift Set: Aftershave 100ml - Deodorant Spray 200ml

Price: £6.83
Rating: 4.6/5
Reviews: 79
Age: 1y ago

Men Fragrance Bundle with Brut Original EDT 100ml Deodorant 200ml Shower Gel 500ml Ultimate Grooming Collection

Price: £16.65
Rating: 4.5/5
Reviews: 32
Age: 1y ago

Brut Deodorant 200ml & Shower Gel 250ml Gift Set

Price: £10.98
Rating: 4.7/5
Reviews: 272
Age: 5y ago

Brut Original Mens Fragrance Gift Set Aftershave Eau de Toilette Deodorant Splash-On Lotion & Hair & Body Wash Long-Lasting Classic Scent 5-Piece Set

Price: £24.93
Rating: 4.4/5
Reviews: 32
Age: 1y ago

Newest

by launch date

Brut Original 2 Piece Gift Set: Aftershave 100ml - Deodorant Spray 200ml

Price: £6.83
Rating: 4.6/5
Reviews: 79
Age: 1y ago

Brut Original Mens Fragrance Gift Set Aftershave Eau de Toilette Deodorant Splash-On Lotion & Hair & Body Wash Long-Lasting Classic Scent 5-Piece Set

Price: £24.93
Rating: 4.4/5
Reviews: 32
Age: 1y ago

Men Fragrance Bundle with Brut Original EDT 100ml Deodorant 200ml Shower Gel 500ml Ultimate Grooming Collection

Price: £16.65
Rating: 4.5/5
Reviews: 32
Age: 1y ago

Brut Mens Grooming Gift Set | Original Scent | Shower Gel 500ml Splash-on Lotion 200ml & Deodorant 200ml | 3-Piece Set

Price: £13.50
Rating: 4.6/5
Reviews: 35
Age: 1y ago

Merclix Birthday Gifts for Men Who Have Everything Mens Gift Set Mens Birthday Gifts for Dad Grandad Husband Son Boyfriend

Price: £11.91
Rating: 4.5/5
Reviews: 332
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Brut79%
MitoDirect19%
Merclix3%

Brut Gift Set for Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume23KCVR8.2%Products8Brands3Top 5 Brands100%OOS Rate20.7%Rating4.5★Reviews727Avg BSR#162

Peak months: Nov, Dec · busiest ÷ quietest = 47.7×

Top Brut Gift Set for Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

brut gift set for men16K/yr +36.2%10.9% conv.
brut gift set6K/yr +26.1%7.0% conv.
mens brut gift set999/yr -85.9%9.1% conv.

What reviews say buyers love and hate about Brut Gift Set for Men

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Smell50%

“Good strong smell”

Value For Money21%

“good value”

Quality-Overall13%

“good quality,”

Gifting Purpose8%

“This is a gift”

Advertised Vs Actual Product2%

“As expected”

What buyers complain about

83% of reviews

Smell67%

“It's brut cheap n a braw smell”

Quality-Overall8%

“Complete rip off”

Value For Money8%

“Very expensive for what it is too”

Brut Gift Set for Men return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

53%

2Smell

33%

3Color

4Color Fading/Discoloration

Common Brut Gift Set for Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brut Gift Set for Men 40/100 on Amazon United Kingdom — Skip it. The niche generates £23K/yr across 8 tracked products. Search demand moved +27.1% over the last 90 days.