Brut Deodorant for Men

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £253K a year.

Searches, last 12 months

241K

Growth, 90 days vs prior 90

+15.3%

Conversion, latest week

9.6%

Market size, estimated

£253Ka year

Peak month

December4.5× the quietest month

Top search term

brut deodorant for men63K searches a year

Listings sell for £11.01 on average, from £3.69 to £19.15. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £11.01 that is £6K to £8K a year per listing.

Average price

£11.01under the $15 to $100 sweet spot

Price range

£3.69–£19.15

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

£6K–£8K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

41% of listings pay for placement with sponsored ads. 34% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #223 within Bath & Body. It carries 833 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

41%

Prime listings

34%

Out of stock, average day

0.0%

Average rank

#223in Bath & Body

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

833per listing

Listings tracked

32

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

77 months