How competitive is the Brut Deodorant for Men niche on Amazon United Kingdom?

6 brands and 185 sellers compete in Brut Deodorant for Men on Amazon United Kingdom. The top 5 Brut Deodorant for Men products take 45% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Brut Deodorant for Men?

Brut Deodorant for Men buyers on Amazon United Kingdom complain most about Smell, Value For Money, Strength, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Brut Deodorant for Men niche?

Brut Deodorant for Men sells for £11.01 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.69–£19.15. The average incumbent carries 833 reviews — the moat a new listing must climb.

Brut Deodorant for Men

Brut Deodorant for Men shows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 26% of 2,481 Beauty niches · +5 vs the category median of 47

This niche Category average · 2,481 niches

Is Brut Deodorant for Men profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Brut Deodorant for Men is a £253K/yr Amazon United Kingdom market (241K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Brut Deodorant for Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +15.3% over the last 90 days and 9.6% of searches end in a purchase.

£253K

revenue / yr

Units sold / yr25K

Search volume / yr+15.3%241K

Conversion rate9.6%

Avg price£11.01

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 185

Top-5 product click share45%

Open market1%

Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 32 products

Top Brut Deodorant for Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Brut Original Deodorant Spray 200ml Pack of 3 | Long-Lasting Freshness | Classic Masculine Fragrance | Daily Body Spray for Men

Price: £7.55
Rating: 4.7/5
Reviews: 338
Age: 8y ago

BRUT Original Body Spray Deodorant Bundle 3 x 200ml

Price: £7.62
Rating: 4.7/5
Reviews: 148
Age: 8y ago

BRUT Deodorant 200ml & Original Aftershave 100ml Gift Set

Price: £7.07
Rating: 4.6/5
Reviews: 762
Age: 16y ago

Brut Original Eau De Toilette Spray 100 ml

Price: £6.42
Rating: 4.4/5
Reviews: 4,275
Age: 15y ago

Brut Original 2 Piece Gift Set: Aftershave 100ml - Deodorant Spray 200ml

Price: £6.83
Rating: 4.6/5
Reviews: 79
Age: 1y ago

Newest

by launch date

Brut Original Mens ANTI-PERSPIRANT 200ml - Pack of 3

Price: £9.34
Rating: 5.0/5
Reviews: 3
Age: 3mo ago

Brut Original 2 Piece Gift Set: Aftershave 100ml - Deodorant Spray 200ml

Price: £6.83
Rating: 4.6/5
Reviews: 79
Age: 1y ago

Men Deodorants Body Spray Multipack 6 x 200ml Featuring BRUT Original Attraction Totale Musk Oceans Sport Style Anti-Perspirant Original for Long-Lasting Freshness and Confidence

Price: £19.15
Rating: 4.9/5
Reviews: 25
Age: 1y ago

BRUT Original Eau de Toilette & Blue Denim Aftershave Bundle 100ml Long-Lasting Fresh & Masculine Fragrance Gift Set

Price: £16.78
Rating: 4.4/5
Reviews: 21
Age: 1y ago

BRUT Deodorant Collection - 200ml Body Sprays Featuring BRUT Oceans Original Musk Attraction Totale and Sport Style for Long-Lasting Freshness and Confidence

Price: £14.55
Rating: 4.5/5
Reviews: 100
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

185

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

Brut82%
Unilever8%
beauty mix6%
SWYFT ESSENTIALS2%
Generic1%
MitoDirect1%
Open — no brand owns it (0%)

Brut Deodorant for Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume241KCVR9.6%Products32Brands6Top 5 Brands99%OOS Rate0.0%Rating4.6★Reviews833Avg BSR#223

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Top Brut Deodorant for Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

brut deodorant for men63K/yr +30.9%9.7% conv.
brut77K/yr +13.2%5.7% conv.
brut aftershave for men53K/yr +8.9%10.6% conv.
brut aftershave14K/yr -15.3%9.2% conv.
brut antiperspirant for men7K/yr +24.8%7.4% conv.
brut deodorant9K/yr +10.3%7.1% conv.
brute deodorant for men4K/yr +46.8%12.1% conv.
brut perfume for men5K/yr -10.9%4.1% conv.
brute aftershave for men5K/yr +16.5%12.3% conv.
brute5K/yr +12.2%4.3% conv.

What reviews say buyers love and hate about Brut Deodorant for Men

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Smell41%

“Great fragrance”

Value For Money18%

“Value for money”

Quality-Overall14%

“Overall, a reliable and affordable anti-perspirant that delivers consistent performance”

Advertised Vs Actual Product13%

“As advertised”

Durability3%

“Great value that lasts”

What buyers complain about

83% of reviews

Smell48%

“Smells like old brut”

Value For Money6%

“Found cheaper”

Strength6%

“Brut is nowhere near as strong as it was in the 70s”

Quality-Overall6%

“Not good quality”

Durability6%

“doesn't last long”

Brut Deodorant for Men return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

35%

2Smell

26%

3Advertised Vs Actual Product

18%

4Defective Material/Parts

5Contamination

Common Brut Deodorant for Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brut Deodorant for Men 52/100 on Amazon United Kingdom — Worth a look. The niche generates £253K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +15.3% over the last 90 days.