brut deodorant for men
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good832.72avg incumbent reviews — the moat a new listing must climb
Market size
Okay£253K£253K/yr · 241K searches
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Avg price
Okay£11.01avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£3.69–£19.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, brut deodorant for men is a £253K/yr Amazon United Kingdom market (241K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £220K–£275K
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 9.6%
- Avg BSR
- #223
- Page quality
- 0%
- Prime
- 34%
- Sponsored
- 41%
- Out of stock
- 0.0%
- Avg brand age
- 77 months
- Avg seller age
- 158 days
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
185
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
45%
Top 20: 88%
Open market
0%
- Brut82%
- Unilever8%
- beauty mix6%
- SWYFT ESSENTIALS2%
- Generic1%
- MitoDirect1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — +15.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brut Original Deodorant Spray 200ml Pack of 3 | Long-Lasting Freshness | Classic Masculine Fragrance | Daily Body Spray for Men
Brut£7.554.7★338 rev
BRUT Original Body Spray Deodorant Bundle 3 x 200ml
Brut£7.624.7★148 rev
BRUT Deodorant 200ml & Original Aftershave 100ml Gift Set
Brut£7.074.6★762 rev
Brut Original Eau De Toilette Spray 100 ml
Brut£6.424.4★4,275 rev
Brut Original 2 Piece Gift Set: Aftershave 100ml - Deodorant Spray 200ml
Brut£6.834.6★79 rev
Newest
by launch date
Brut Original Mens ANTI-PERSPIRANT 200ml - Pack of 3
Generic£9.343 rev
Brut Original 2 Piece Gift Set: Aftershave 100ml - Deodorant Spray 200ml
Brut£6.8379 rev
Men Deodorants Body Spray Multipack 6 x 200ml Featuring BRUT Original Attraction Totale Musk Oceans Sport Style Anti-Perspirant Original for Long-Lasting Freshness and Confidence
MitoDirect£19.1525 rev
BRUT Original Eau de Toilette & Blue Denim Aftershave Bundle 100ml Long-Lasting Fresh & Masculine Fragrance Gift Set
SWYFT ESSENTIALS£16.7821 rev
BRUT Deodorant Collection - 200ml Body Sprays Featuring BRUT Oceans Original Musk Attraction Totale and Sport Style for Long-Lasting Freshness and Confidence
beauty mix£14.55100 rev
Trending
90-day click momentumBrut Original Mens ANTI-PERSPIRANT 200ml - Pack of 3
Generic£9.345.0★
BRUT Original Body Spray Deodorant Bundle 3 x 200ml
Brut£7.624.7★
Brut Deodorant Body Spray Musk Long Duree 200ml SIX PACK by Brut
Brut£13.094.7★
3 x Brut Aftershave Men Original 100 ml
Brut£14.874.4★
Brut Splash-On Original Fragrance for Men - 3.5 oz BR07013
Brut£7.934.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Value for money”
“Overall, a reliable and affordable anti-perspirant that delivers consistent performance”
“As advertised”
“Great value that lasts”
“Xmas present”
“easy on Amazonsmels great”
“great aftershave and body lotion”
“Fit for purpose”
“Cleanliness”
What buyers complain about
“Smells like old brut”
“Found cheaper”
“Brut is nowhere near as strong as it was in the 70s”
“Not good quality”
“doesn't last long”
“2 are leaking”
“Not As Described”
“SMELLS NICE BUT RUNNY A BIT WATERY”
Top return reasons
Common questions
- Is brut deodorant for men profitable to sell on Amazon United Kingdom?
- The niche generates £253K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the brut deodorant for men niche?
- 6 brands and 185 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in brut deodorant for men?
- Top complaints mined from reviews: Smell, Value For Money, Strength. The return rate is 0.2%.
- When does demand for brut deodorant for men peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the brut deodorant for men niche?
- Listings span £3.69–£19.15; the average listing price is £11.01 (sweet spot $15–$100). The average incumbent carries 833 reviews — the moat a new listing must climb.
Related niches in Beauty
- 57mens shampooWorth a look
- 57bath spongeWorth a look
- 57hand wash anti-bacterialLaunch it
- 57deodorant womensLaunch it
- 57deodorant sticks for menWorth a look
- 57birthday hampers for womenWorth a look