Brunette Shampoo
a small market ($73K/yr) — Brunette Shampoo doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Brunette Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Brunette Shampoo is a £73K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep. Verdict: Skip it — 46/100.
Brunette Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.7% over the last 90 days and 7.7% of searches end in a purchase.
£73K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 23 products
Top Brunette Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
John Frieda Brilliant Brunette Colour Vibrancy Shampoo 250ml. Brown Hair Care with Tone Depositing Support for Rich Shine and Brunette Hair Routine
- Price
- £4.57
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 6mo ago
John Frieda Midnight Brunette Colour Deepening Conditioner 250 ml Colour-Depositing Conditioner for Brown Hair
- Price
- £4.48
- Rating
- 4.3/5
- Reviews
- 291
- Age
- 5y ago
John Frieda Brilliant Brunette Colour Vibrancy Shampoo 500ml. Brown Hair Care with Tone Depositing Support for Rich Shine and Brunette Hair Routine
- Price
- £7.42
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 6mo ago
Plantur 39 Phyto caffeine shampoo colour brown 250 ml plus conditioner 150 ml for deeper brown against menopausal hair loss.
- Price
- £18.03
- Rating
- 4.4/5
- Reviews
- 3,464
- Age
- 8y ago
PROVOKE Illuminex Touch Of Brunette Enhancing Shampoo and Conditioner Duo Pack 200ml Adds Vibrancy & Covers First Greys For Brunette Hair
- Price
- £8.13
- Rating
- 4.1/5
- Reviews
- 1,018
- Age
- 6y ago
Trending
90-day click momentum
Garnier Olia Gloss - 10 Min Tinted Hair Mask - Expensive Brunette Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage*** - For Brunettes
- Price
- £7.87
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago
John Frieda Brilliant Brunette Shampoo & Conditioner 500ml x2. Brown Hair Care Duo with Colour Safe Wash Rich Shine Support and Colour Treated Hair Routine
- Price
- £17.88
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 6mo ago
John Frieda Brilliant Brunette Colour Vibrancy Conditioner 250ml
- Price
- £4.51
- Rating
- 4.8/5
- Reviews
- 54
- Age
- 6mo ago
John Frieda Brilliant Brunette Colour Vibrancy Shampoo 500ml. Brown Hair Care with Tone Depositing Support for Rich Shine and Brunette Hair Routine
- Price
- £7.42
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 6mo ago
John Frieda Brilliant Brunette Colour Vibrancy Conditioner 500ml
- Price
- £7.27
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 6mo ago
Newest
by launch dateJohn Frieda Brilliant Brunette Shampoo & Conditioner 500ml x2. Brown Hair Care Duo with Colour Safe Wash Rich Shine Support and Colour Treated Hair Routine
- Price
- £17.88
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 6mo ago
John Frieda Brilliant Brunette Colour Vibrancy Shampoo 250ml. Brown Hair Care with Tone Depositing Support for Rich Shine and Brunette Hair Routine
- Price
- £4.57
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 6mo ago
John Frieda Brilliant Brunette Colour Vibrancy Shampoo 500ml. Brown Hair Care with Tone Depositing Support for Rich Shine and Brunette Hair Routine
- Price
- £7.42
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 6mo ago
John Frieda Brilliant Brunette Colour Vibrancy Conditioner 250ml
- Price
- £4.51
- Rating
- 4.8/5
- Reviews
- 54
- Age
- 6mo ago
John Frieda Brilliant Brunette Colour Vibrancy Conditioner 500ml
- Price
- £7.27
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 rising
Sellers
121
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
7%
- John Frieda70%
- Plantur 398%
- PROVOKE7%
- Wella Professionals4%
- Multiple3%
- Garnier2%
- Open — no brand owns it (5 brands, 7%)
Brunette Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep · busiest ÷ quietest = 8.9×
Top Brunette Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- brunette shampoo27K/yr
- brown shampoo19K/yr
- john frieda brunette shampoo9K/yr
- brown hair shampoo9K/yr
- brunette shampoo and conditioner9K/yr
- defy grey shampoo10K/yr
- john frieda defy grey shampoo7K/yr
- john frieda brunette4K/yr
- coloured shampoo for brown hair4K/yr
- john frieda defy grey5K/yr
What reviews say buyers love and hate about Brunette Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
67% of reviews“Pleasant smell”
“Leaves hair soft”
“Keeps colour looking vibrant”
“Excellent product”
“Good for coloured hair”
What buyers complain about
46% of reviews“the colour is a bit orange”
“The shampoo itself doesnt actually impart colour to your hair, only claims to enrich the natural brunette tones and highlights”
“Not worth it”
“it didnt leave my hair feeling as soft or moisturised as Id hoped”
“also it does not smell pleasant”
Brunette Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Brunette Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
