Brunette Shampoo

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months

110K

Growth, 90 days vs prior 90

-6.7%

Conversion, latest week

7.7%

Market size, estimated

£73Ka year

Peak month

September8.9× the quietest month

Top search term

brunette shampoo27K searches a year

Listings sell for £8.66 on average, from £3.00 to £18.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.66 that is £866 to £2K a year per listing.

Average price

£8.66under the $15 to $100 sweet spot

Price range

£3.00–£18.50

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£866–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

52% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #472 within Hair Colour. It carries 1,677 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

78%

Out of stock, average day

16.2%

Average rank

#472in Hair Colour

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,677per listing

Listings tracked

23

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

47 months