brunette shampoo
Skip itA small market ($73K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,677.13avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.66avg listing price — sweet spot $15–$100
Price range
Bad£3.00–£18.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£73K£73K/yr · 110K searches
According to Flapen's Amazon United Kingdom niche tracking, brunette shampoo is a £73K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
brunette shampoo market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £69K–£87K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #472
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 52%
- Out of stock
- 16.2%
- Avg brand age
- 47 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
121
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
7%
- John Frieda70%
- Plantur 398%
- PROVOKE7%
- Wella Professionals4%
- Multiple3%
- Garnier2%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -6.7% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 8.9×
Top brunette shampoo search terms
- brunette shampoo27K/yr
- brown shampoo19K/yr
- john frieda brunette shampoo9K/yr
- brown hair shampoo9K/yr
- brunette shampoo and conditioner9K/yr
- defy grey shampoo10K/yr
- john frieda defy grey shampoo7K/yr
- john frieda brunette4K/yr
- coloured shampoo for brown hair4K/yr
- john frieda defy grey5K/yr
Top brunette shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
John Frieda Brilliant Brunette Colour Vibrancy Shampoo 250ml. Brown Hair Care with Tone Depositing Support for Rich Shine and Brunette Hair Routine
John Frieda£4.574.4★86 rev
John Frieda Midnight Brunette Colour Deepening Conditioner 250 ml Colour-Depositing Conditioner for Brown Hair
John Frieda£4.484.3★291 rev
John Frieda Brilliant Brunette Colour Vibrancy Shampoo 500ml. Brown Hair Care with Tone Depositing Support for Rich Shine and Brunette Hair Routine
John Frieda£7.424.4★53 rev
Plantur 39 Phyto caffeine shampoo colour brown 250 ml plus conditioner 150 ml for deeper brown against menopausal hair loss.
Plantur 39£18.034.4★3,464 rev
PROVOKE Illuminex Touch Of Brunette Enhancing Shampoo and Conditioner Duo Pack 200ml Adds Vibrancy & Covers First Greys For Brunette Hair
PROVOKE£8.134.1★1,018 rev
Newest
by launch date
John Frieda Brilliant Brunette Shampoo & Conditioner 500ml x2. Brown Hair Care Duo with Colour Safe Wash Rich Shine Support and Colour Treated Hair Routine
John Frieda£17.8842 rev
John Frieda Brilliant Brunette Colour Vibrancy Shampoo 250ml. Brown Hair Care with Tone Depositing Support for Rich Shine and Brunette Hair Routine
John Frieda£4.5786 rev
John Frieda Brilliant Brunette Colour Vibrancy Shampoo 500ml. Brown Hair Care with Tone Depositing Support for Rich Shine and Brunette Hair Routine
John Frieda£7.4253 rev
John Frieda Brilliant Brunette Colour Vibrancy Conditioner 250ml
John Frieda£4.5154 rev
John Frieda Brilliant Brunette Colour Vibrancy Conditioner 500ml
John Frieda£7.2739 rev
Trending
90-day click momentum
Garnier Olia Gloss - 10 Min Tinted Hair Mask - Expensive Brunette Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage*** - For Brunettes
Garnier£7.874.0★
John Frieda Brilliant Brunette Shampoo & Conditioner 500ml x2. Brown Hair Care Duo with Colour Safe Wash Rich Shine Support and Colour Treated Hair Routine
John Frieda£17.884.3★
John Frieda Brilliant Brunette Colour Vibrancy Conditioner 250ml
John Frieda£4.514.8★
John Frieda Brilliant Brunette Colour Vibrancy Shampoo 500ml. Brown Hair Care with Tone Depositing Support for Rich Shine and Brunette Hair Routine
John Frieda£7.424.4★
John Frieda Brilliant Brunette Colour Vibrancy Conditioner 500ml
John Frieda£7.274.6★
What buyers say about brunette shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Pleasant smell”
“Leaves hair soft”
“Keeps colour looking vibrant”
“Excellent product”
“Good for coloured hair”
“Good value for money”
“Adds shine”
“Easy to use”
“lathers up well”
“it doesn't dry my hair out”
What buyers complain about
“the colour is a bit orange”
“The shampoo itself doesnt actually impart colour to your hair, only claims to enrich the natural brunette tones and highlights”
“Not worth it”
“it didnt leave my hair feeling as soft or moisturised as Id hoped”
“also it does not smell pleasant”
“Tiny bottles”
“arrived with a bit of a leak”
“Used it once after skin test was fine used ot again 2 weeks later had severe allergic reaction”
“Its not some miracle product that completely transforms your hair”
“The exact same cheap”
Top return reasons
Common questions
- Is brunette shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £73K/yr across 23 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the brunette shampoo niche?
- 11 brands and 121 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in brunette shampoo?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Value For Money. The return rate is 0.1%.
- When does demand for brunette shampoo peak?
- Demand peaks in Sep; the busiest month runs 8.9× the quietest.
- What does it cost to enter the brunette shampoo niche?
- Listings span £3.00–£18.50; the average listing price is £8.66 (sweet spot $15–$100). The average incumbent carries 1,677 reviews — the moat a new listing must climb.