Brown Wig

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months

162K

Growth, 90 days vs prior 90

-20.5%

Conversion, latest week

3.2%

Market size, estimated

£82Ka year

Peak month

October3.0× the quietest month

Top search term

brown wig68K searches a year

Listings sell for £15.79 on average, from £4.47 to £84.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £15.79 that is £2K to £4K a year per listing.

Average price

£15.79inside the $15 to $100 sweet spot

Price range

£4.47–£84.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

5.5%of orders · Amazon United Kingdom median 0.6%

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #348 within Hair Extensions, Wigs & Accessories. It carries 1,467 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#348in Hair Extensions, Wigs & Accessories

Average rating

3.96 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,467per listing

Listings tracked

52

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months