Brown Nail Polish
prices mostly outside the sweet spot ($2.68–$11.85) — Brown Nail Polish doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Brown Nail Polish profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Brown Nail Polish is a £71K/yr Amazon United Kingdom market (172K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 49/100.
Brown Nail Polish: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.0% over the last 90 days and 8.0% of searches end in a purchase.
£71K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 33 products
Top Brown Nail Polish products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
- Price
- £3.92
- Rating
- 4.4/5
- Reviews
- 78,935
- Age
- 8y ago
Sally Hansen Insta-Dri Nail Polish Slick Slate 60 Seconds Quick Drying Long Lasting Streak Free Shiny Finish 3-in-1 Formula Built in Base and Top Coat 9.17ml
- Price
- £3.56
- Rating
- 4.2/5
- Reviews
- 21,155
- Age
- 7y ago
Rimmel Super Gel 43 Venus Long-Lasting Nail Polish Glazed Finish Easy Application Gel-like Manicure Chip Resistant Clean Formula 12ml
- Price
- £4.32
- Rating
- 4.4/5
- Reviews
- 14,784
- Age
- 10y ago
JODSONE 16.5ml Brown Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
- Price
- £4.19
- Rating
- 4.0/5
- Reviews
- 2,266
- Age
- 11mo ago
Sally Hansen Good Kind Pure Warm Cacao 10ml
- Price
- £4.86
- Rating
- 4.3/5
- Reviews
- 14,836
- Age
- 6y ago
Trending
90-day click momentum
Chocolate Brown Nail Polish - Quick Dry High Gloss Long Lasting Autumn Nail Varnish with Oil-Based Formula No UV Light Needed
- Price
- £3.59
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 7mo ago
Essie Original Coffee Brown Nail Polish Salon Quality Vegan Formula Flawless Coverage Rich Coffee Brown With Red Undertones Join This Squad Of Misfits Odd Squad
- Price
- £7.17
- Rating
- 4.5/5
- Reviews
- 5,535
- Age
- 2y ago
Brown Nail Polish Light brown Nail Polish Nude Nail Varnish Holographic Quick Dry Nail No UV Lamp Curing Long Lasting Chip Resistant Non-Toxic Quick Drying At Home (40#Nude)
- Price
- £5.07
- Rating
- 3.3/5
- Reviews
- 14
- Age
- 1y ago
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
- Price
- £3.92
- Rating
- 4.4/5
- Reviews
- 78,935
- Age
- 8y ago
Brown Nail Polish - Dark Nude Chocolate Brown Nail Varnish - Quick Dry Long Lasting & High Glossy Water-Based Formula No Cure Needed for DIY Home Manicure
- Price
- £3.58
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 9mo ago
Newest
by launch dateChocolate Brown Nail Polish - Quick Dry High Gloss Long Lasting Autumn Nail Varnish with Oil-Based Formula No UV Light Needed
- Price
- £3.59
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 7mo ago
Autumn Nail Polish Sets - 5 Colors Nude Brown Series Nail Varnish Set - Neutral Maroon Chocolate Brown Quick Dry Nail Polish Set - Long Lasting Nail Varnish Sets for Women Nail Art DIY Salon at Home
- Price
- £6.84
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 7mo ago
Brown Nail Polish - 12ml Chocolate Brown Nail Varnish Quick Dry - High Glossy Classic Color Neutral Nail Polish - Long Lasting Dark Nude Nail Varnish Oil Based Formula No Need Baking
- Price
- £4.39
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 8mo ago
Brown Nail Polish - Dark Nude Chocolate Brown Nail Varnish - Quick Dry Long Lasting & High Glossy Water-Based Formula No Cure Needed for DIY Home Manicure
- Price
- £3.58
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 9mo ago
Brown Nail Polish - Coffee Neutral Nail Polish Quick Dry - Long Lasting Dark Nude Nail Varnish - High Glossy Water Based Chocolate Nail Varnish - No Need Cure for Autumn DIY Home Manicure
- Price
- £4.22
- Rating
- 3.0/5
- Reviews
- 12
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 flat
Sellers
92
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
21%
- Rimmel28%
- Sally Hansen18%
- essie12%
- JODSONE9%
- HERBINSOLS7%
- Yongst5%
Brown Nail Polish demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.4×
Top Brown Nail Polish search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- brown nail polish97K/yr
- brown nail varnish27K/yr
- dark brown nail polish18K/yr
- chocolate brown nail polish17K/yr
- nail polish brown6K/yr
- chocolate nail polish7K/yr
What reviews say buyers love and hate about Brown Nail Polish
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Perfect neutral colour easy to put on”
“Good quality nail Polish”
“long lasting plus value for money”
“Beautiful colour on and easy application”
“Dries quickly”
What buyers complain about
88% of reviews“Colour not as expected”
“Thick”
“It cracks and peals off”
“it does chip easily”
“Looks awful”
Brown Nail Polish return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
82%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Brown Nail Polish questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
