Brown Mascara
Brown Mascara shows low returns (0.1%), but pricing outside the sweet spot ($6.22 avg) keeps it on the watch list.
Flapen Score
Top 19% of 2,481 Beauty niches · +7 vs the category median of 47
Is Brown Mascara profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Brown Mascara is a £382K/yr Amazon United Kingdom market (573K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 54/100.
Brown Mascara: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -5.6% over the last 90 days and 10.7% of searches end in a purchase.
£382K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 31 products
Top Brown Mascara products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Maybelline Brown Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Coloured Mascara Infused with Bamboo Extract Colour: Brown
- Price
- £6.39
- Rating
- 4.3/5
- Reviews
- 115,471
- Age
- 3y ago
Maybelline Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Mascara Infused with Bamboo Extract Full Volume Mascara Colour: Black
- Price
- £6.21
- Rating
- 4.3/5
- Reviews
- 115,471
- Age
- 5y ago
Maybelline New York Lash Sensational Full Fan Effect Mascara 06 Burgundy Brown Other 9.5 ml
- Price
- £6.95
- Rating
- 4.5/5
- Reviews
- 6,135
- Age
- 6y ago
Technic Mega Lash Brown Mascara - Vegan Brown Hard Wearing Smudge-Proof Lash Building Formula For Volume Glam Lashes - 12ml
- Price
- £3.56
- Rating
- 4.3/5
- Reviews
- 12,402
- Age
- 3y ago
e.l.f. Lash N Roll Mascara Curling Mascara for Visibly Lifted Eyelashes Lifts and Separates Eyelashes Long-Lasting Formula Vegan & Cruelty Free Deep Brown 9.2 g
- Price
- £4.63
- Rating
- 4.4/5
- Reviews
- 11,123
- Age
- 2y ago
Trending
90-day click momentum
Brown Mascara for Older Women Waterproof Volumising & Lengthening Mascara for Thinning Aging Lashes Gentle on Sensitive Eyes(2-Pack)
- Price
- £8.27
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 2mo ago
LOréal Paris Brown Mascara Volume Million Lashes Panorama Chromatic Mascara Up to 1.4x Bigger-Looking Eyes Up to 24 Hour Wear Smudge and Clump Resistant Brun Leather
- Price
- £7.58
- Rating
- 4.2/5
- Reviews
- 340
- Age
- 9mo ago
Waterproof Brown Mascara Long-Lasting for Voluminous & Lengthy Lashes Waterproof Mascara for Mature Women Clump Free & Smudge Proof Natural & Gentle mascara Buildable for Brown Lash Extensions
- Price
- £3.34
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 1y ago
MAX FACTOR - False Lash Effect Mascara - Volumising Formula Pro-Vitamin B5 Clump-Free Flake-Free Smudge-Proof - 01 Black - 13.1ml
- Price
- £5.29
- Rating
- 4.2/5
- Reviews
- 14,761
- Age
- 17y ago
e.l.f. Lash N Roll Mascara Curling Mascara for Visibly Lifted Eyelashes Lifts and Separates Eyelashes Long-Lasting Formula Vegan & Cruelty Free Deep Brown 9.2 g
- Price
- £4.63
- Rating
- 4.4/5
- Reviews
- 11,123
- Age
- 2y ago
Newest
by launch dateBrown Mascara for Older Women Waterproof Volumising & Lengthening Mascara for Thinning Aging Lashes Gentle on Sensitive Eyes(2-Pack)
- Price
- £8.27
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 2mo ago
LOréal Paris Brown Mascara Volume Million Lashes Panorama Chromatic Mascara Up to 1.4x Bigger-Looking Eyes Up to 24 Hour Wear Smudge and Clump Resistant Brun Leather
- Price
- £7.58
- Rating
- 4.2/5
- Reviews
- 340
- Age
- 9mo ago
Waterproof Brown Mascara Long-Lasting for Voluminous & Lengthy Lashes Waterproof Mascara for Mature Women Clump Free & Smudge Proof Natural & Gentle mascara Buildable for Brown Lash Extensions
- Price
- £3.34
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 1y ago
MUA Makeup Academy High Impact & Magnifying Mascara Brown Vegan & Cruelty Free 6 ml
- Price
- £2.07
- Rating
- 4.1/5
- Reviews
- 147
- Age
- 1y ago
Rimmel Thrill Seeker Extreme Mascara 002 Cappuccino Ultra Volumising Lengthens and Lifts Lashes Up To 24-Hour Wear Big Tower Fibre Brush Smudge-Proof Flake-Free Clump-Free Vegan 12.5ml
- Price
- £7.23
- Rating
- 3.8/5
- Reviews
- 73
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 rising
Sellers
344
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
53%
Top 20: 90%
Open market
18%
- Maybelline39%
- e.l.f.11%
- Technic10%
- L'Oreal Paris9%
- Rimmel8%
- Essence Cosmetics5%
Brown Mascara demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top Brown Mascara search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- brown mascara333K/yr
- mascara brown47K/yr
- brown waterproof mascara32K/yr
- brown mascara waterproof31K/yr
- waterproof mascara brown17K/yr
- waterproof brown mascara16K/yr
- brown mascara for older women13K/yr
- maybelline brown mascara11K/yr
- dark brown mascara10K/yr
- maybelline mascara brown10K/yr
What reviews say buyers love and hate about Brown Mascara
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Leaves lovely eyelashs”
“Good for the money”
“Looks natural”
“Good quality and arrived exactly as described”
“Easy to use”
What buyers complain about
63% of reviews“Dried out”
“Heavy and Clumpy on eyelashes”
“Average quality”
“Not new”
“Bit dark for me”
Brown Mascara return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Brown Mascara questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
