Brown Mascara

Shoppers searched for this 573K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £382K a year.

Searches, last 12 months

573K

Growth, 90 days vs prior 90

-5.6%

Conversion, latest week

10.7%

Market size, estimated

£382Ka year

Peak month

October1.2× the quietest month

Top search term

brown mascara333K searches a year

Listings sell for £6.22 on average, from £2.07 to £19.16. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £6.22 that is £16K to £19K a year per listing.

Average price

£6.22under the $15 to $100 sweet spot

Price range

£2.07–£19.16

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

2,500–3,000

Revenue per listing a year

£16K–£19K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #72 within Make-up. It carries 15,276 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#72in Make-up

Average rating

4.23 starsAmazon United Kingdom average 4.36 stars

Average reviews

15,276per listing

Listings tracked

31

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months