Brown Liquid Eyeliner
brand-locked demand (top 5 brands take 100% of clicks) — Brown Liquid Eyeliner doesn't clear our bar today.
Flapen Score
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Is Brown Liquid Eyeliner profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Brown Liquid Eyeliner is a £133K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Brown Liquid Eyeliner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -2.0% over the last 90 days and 11.1% of searches end in a purchase.
£133K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 13 products
Top Brown Liquid Eyeliner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NYX Professional Makeup Eye Liner Epic Ink Liner Waterproof Liquid Eyeliner Pen 1 Stroke Intense Pigment Flexible Brush for Thin or Thick Lines Korean Makeup Shade Black
- Price
- £5.77
- Rating
- 4.4/5
- Reviews
- 93,874
- Age
- 6y ago
NYX Professional Makeup Epic Eyeliner Inky Stix Cream Gel Eyeliner lasts up to 24 hours Waterproof Precise Slanted Tip Long Lasting & Easy Application Shade: Black Screen
- Price
- £6.17
- Rating
- 4.2/5
- Reviews
- 994
- Age
- 1y ago
Stila All Day Waterproof Liquid Eye Liner Easy To Use Eyeliner Pen Smudge and Transfer Proof Liner Stays On All Day and Night Goes On Smoothly Without Skipping Smudging or Pulling
- Price
- £13.67
- Rating
- 4.2/5
- Reviews
- 30,646
- Age
- 13y ago
NYX Professional Makeup Black Liquid Eye Liner Epic Wear Semi Permanent Liquid Liner Flexible Brush Tip Applicator Intensely Pigmented Shades Waterproof Vegan Formula Shade: Black
- Price
- £7.21
- Rating
- 4.5/5
- Reviews
- 7,808
- Age
- 6y ago
NYX - Mechanical Eye Pencil Black - 0.34 g
- Price
- £5.16
- Rating
- 4.3/5
- Reviews
- 108,738
- Age
- 13y ago
Trending
90-day click momentum
NYX Professional Makeup Epic Ink Liner Brush Tip Liquid Eye Liner Pen Up To 24 Hours of Wear 6 Intensely Pigmented Shades Waterproof Vegan Formula Shade: Dark Chocolate
- Price
- £7.97
- Rating
- 4.4/5
- Reviews
- 93,874
- Age
- 2y ago
NYX Professional Makeup Epic Eyeliner Inky Stix Cream Gel Eyeliner lasts up to 24 hours Waterproof Precise Slanted Tip Long Lasting & Easy Application Shade: Kinetic Copper
- Price
- £6.50
- Rating
- 4.2/5
- Reviews
- 994
- Age
- 1y ago
NYX Professional Makeup Epic Eyeliner Inky Stix Cream Gel Eyeliner lasts up to 24 hours Waterproof Precise Slanted Tip Long Lasting & Easy Application Shade: Black Screen
- Price
- £6.17
- Rating
- 4.2/5
- Reviews
- 994
- Age
- 1y ago
NYX Professional Makeup Epic Wear Semi-Permanent Liquid Liner with 72H Staying Power Longwearing Waterproof Eye Liner and Body Art Matte Finish Colour: Brown
- Price
- £6.98
- Rating
- 4.4/5
- Reviews
- 5,597
- Age
- 6y ago
Stay All Day Smudge & Set Waterproof Gel Eye Liner 0.35g - Damsel Dark Brown
- Price
- £14.10
- Rating
- 4.4/5
- Reviews
- 231
- Age
- 1y ago
Newest
by launch dateNYX Professional Makeup Epic Eyeliner Inky Stix Cream Gel Eyeliner lasts up to 24 hours Waterproof Precise Slanted Tip Long Lasting & Easy Application Shade: Black Screen
- Price
- £6.17
- Rating
- 4.2/5
- Reviews
- 994
- Age
- 1y ago
NYX Professional Makeup Epic Eyeliner Inky Stix Cream Gel Eyeliner lasts up to 24 hours Waterproof Precise Slanted Tip Long Lasting & Easy Application Shade: Kinetic Copper
- Price
- £6.50
- Rating
- 4.2/5
- Reviews
- 994
- Age
- 1y ago
Stay All Day Smudge & Set Waterproof Gel Eye Liner 0.35g - Damsel Dark Brown
- Price
- £14.10
- Rating
- 4.4/5
- Reviews
- 231
- Age
- 1y ago
NYX Professional Makeup Epic Ink Liner Brush Tip Liquid Eye Liner Pen Up To 24 Hours of Wear 6 Intensely Pigmented Shades Waterproof Vegan Formula Shade: Dark Chocolate
- Price
- £7.97
- Rating
- 4.4/5
- Reviews
- 93,874
- Age
- 2y ago
NYX Professional Makeup Eye Liner Epic Ink Liner Waterproof Liquid Eyeliner Pen 1 Stroke Intense Pigment Flexible Brush for Thin or Thick Lines Korean Makeup Shade Milk Chocolate
- Price
- £6.37
- Rating
- 4.4/5
- Reviews
- 93,874
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
51
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- NYX PROFESSIONAL MAKEUP87%
- Stila13%
- Open — no brand owns it (0%)
Brown Liquid Eyeliner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.7×
Top Brown Liquid Eyeliner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nyx eyeliner71K/yr
- stila eyeliner16K/yr
- stila17K/yr
- nyx epic wear eyeliner8K/yr
- stila stay all day waterproof liquid eyeliner6K/yr
- nyx liquid eyeliner5K/yr
- kvd tattoo eyeliner5K/yr
- kat von d tattoo liner3K/yr
- stila eyeshadow5K/yr
- nyx liner3K/yr
What reviews say buyers love and hate about Brown Liquid Eyeliner
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“long lasting eyeliner I've ever used”
“Seems to perform well”
“Lovely colour”
“Lasts all day”
“Worth the money”
What buyers complain about
64% of reviews“Not very impressed with it's durability”
“Never had an eyeliner run out so fast”
“Dry”
“However, I went outside for 4 hours and when I came back I had smudges in the corner of my eyes”
“Be warned—this isn't a splash of water”
Brown Liquid Eyeliner return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
6%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Brown Liquid Eyeliner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
