Brown Liquid Eyeliner

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months

148K

Growth, 90 days vs prior 90

-2.0%

Conversion, latest week

11.1%

Market size, estimated

£133Ka year

Peak month

November1.7× the quietest month

Top search term

nyx eyeliner71K searches a year

Listings sell for £8.04 on average, from £5.16 to £14.10. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £8.04 that is £8K to £10K a year per listing.

Average price

£8.04under the $15 to $100 sweet spot

Price range

£5.16–£14.10

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

1,000–1,250

Revenue per listing a year

£8K–£10K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #69 within Make-up. It carries 41,050 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#69in Make-up

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

41,050per listing

Listings tracked

13

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months