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Brown Lip Liner

Fail

Prices span $1.80–$5.18, mostly outside the sweet spot, so Brown Lip Liner is a Fail.

Flapen Score
37
37 / 100
Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47
Market size
£53K/yr196K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
74%top-5 click share · 11 brands · 40 sellers

Flapen Score

Brown Lip Liner against its category

The dotted line is the Beauty average. Past it, Brown Lip Liner is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Lip Liner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brown Lip Liner 196K times last year and spent an estimated £53K. The top 5 brands take 84% of clicks. Demand peaks in Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
8.9%
Market size, estimated
£53Ka year
Peak month
November2.8× the quietest month
Top search term
brown lip liner96K searches a year

02 · Price

A sale here is worth £3.04.

Listings sell for £3.04 on average, from £1.80 to £5.18. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £3.04 that is £2K to £2K a year per listing.

Average price
£3.04under the $15 to $100 sweet spot
Price range
£1.80–£5.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£2K–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Make-up. It carries 6,677 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Make-up
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,677per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Brown Lip Liner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

40

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

12%

  • Brand 145%
  • Brand 213%
  • Brand 313%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 12%)

Demand

Brown Lip Liner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.8×

Search terms

Top Brown Lip Liner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown lip liner96K/yr
  • dark brown lip liner22K/yr
  • lip liner brown18K/yr
  • nyx cold brew lip liner11K/yr
  • nyx nudetruffle lip liner6K/yr
  • dark lip liner7K/yr
  • brown lipliner6K/yr
  • rimmel brownie pie lip liner7K/yr
  • nyx lip liner cold brew5K/yr
  • nyx espresso lip liner5K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Lip Liner

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Color”
22%of negative reviews mention “Color”
0.1%of orders come back
“personally it's not dark enough for me because i expected a darker brown”
A buyer, on “Color”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Brown Lip Liner questions

Answered from the same tracked data.