Brown Lip Liner
FailPrices span $1.80–$5.18, mostly outside the sweet spot, so Brown Lip Liner is a Fail.
- Flapen Score
- 37 / 100Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 4737
- Market size
- £53K/yr196K searches / yr
- 90-day growth
- -16.5%search demand this quarter
- Competition
- 74%top-5 click share · 11 brands · 40 sellers
Flapen Score
Brown Lip Liner against its category
The dotted line is the Beauty average. Past it, Brown Lip Liner is stronger. Inside it, weaker.
Market
The Brown Lip Liner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brown Lip Liner 196K times last year and spent an estimated £53K. The top 5 brands take 84% of clicks. Demand peaks in Nov. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 196K
- Growth, 90 days vs prior 90
- -16.5%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £53Ka year
- Peak month
- November2.8× the quietest month
- Top search term
- brown lip liner96K searches a year
02 · Price
A sale here is worth £3.04.
Listings sell for £3.04 on average, from £1.80 to £5.18. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £3.04 that is £2K to £2K a year per listing.
- Average price
- £3.04under the $15 to $100 sweet spot
- Price range
- £1.80–£5.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Make-up. It carries 6,677 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Make-up
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,677per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Brown Lip Liner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rimmel Lasting Finish 8HR Lip Liner Brownie Pie Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g
- Price
- £2.69
- Rating
- 4.5/5
- Reviews
- 19,595
- Age
- 6y ago

Cream Glide Lip Liner - Dark Cocoa
- Price
- £3.05
- Rating
- 4.4/5
- Reviews
- 16,256
- Age
- 2y ago

NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Nude Truffle 1g
- Price
- £3.56
- Rating
- 4.5/5
- Reviews
- 1,473
- Age
- 13y ago

Rimmel Lasting Finish 8HR Lip Liner Cappuccino Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g
- Price
- £2.86
- Rating
- 4.5/5
- Reviews
- 19,595
- Age
- 6y ago

Catrice Plumping Lip Liner moisturizing/hydrating longlasting mattifying colour intense matte (0.35g)
- Price
- £2.32
- Rating
- 4.4/5
- Reviews
- 1,197
- Age
- 2y ago
Trending
estimated 90-day click momentum
Catrice Plumping Lip Liner moisturizing/hydrating longlasting mattifying colour intense matte (0.35g)
- Price
- £2.32
- Rating
- 4.4/5
- Reviews
- 1,197
- Age
- 2y ago

NYX Professional Makeup Slim Eye Pencil Creamy Long-Wearing Eyeliner with Bleed-Resistant Formula Precise Sharpenable Tip for Defined Eye Looks Shade: 820 Espresso
- Price
- £3.73
- Rating
- 4.6/5
- Reviews
- 10,043
- Age
- 8y ago

NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Nude Truffle 1g
- Price
- £3.56
- Rating
- 4.5/5
- Reviews
- 1,473
- Age
- 13y ago

MUA Makeup Academy Intense Colour Lip Liner Shade Obsession Highly Pigmented & Precise Definition
- Price
- £1.83
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 1y ago

Rimmel Lasting Finish 8HR Lip Liner Brownie Pie Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g
- Price
- £2.69
- Rating
- 4.5/5
- Reviews
- 19,595
- Age
- 6y ago
Newest
by launch date
MUA Makeup Academy Intense Colour Lip Liner Shade Obsession Highly Pigmented & Precise Definition
- Price
- £1.83
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 1y ago

e.l.f. Cream Glide Lip Liner Highly Pigmented Pencil for Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Espresso Martini
- Price
- £3.18
- Rating
- 4.4/5
- Reviews
- 16,256
- Age
- 1y ago

Thats Swell! Peptide Plumping Lip Liner Shade Hazelnut Haze | Features volumising ingredients
- Price
- £2.95
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago

OULAC Matte Brown Lip Liner Waterproof Lipliner Pencil Lasts 24H + Highly Pigmented Smooth and Smudge-proof Formula Contour Your Lips Vegan (03) Teddy
- Price
- £5.18
- Rating
- 4.3/5
- Reviews
- 3,727
- Age
- 2y ago

Beauty Forever Jumbo Lip Liner & Eyeliner Pencil with Sharpener Long lasting Creamy Formula 3gms (254 Dark Brown)
- Price
- £2.96
- Rating
- 4.2/5
- Reviews
- 135
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
40
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
12%
- Rimmel45%
- NYX PROFESSIONAL MAKEUP13%
- e.l.f.13%
- Catrice Cosmetics8%
- SLEEK5%
- Collection4%
- Open — no brand owns it (5 brands, 12%)
Demand
Brown Lip Liner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.8×
Search terms
Top Brown Lip Liner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brown lip liner96K/yr
- dark brown lip liner22K/yr
- lip liner brown18K/yr
- nyx cold brew lip liner11K/yr
- nyx nudetruffle lip liner6K/yr
- dark lip liner7K/yr
- brown lipliner6K/yr
- rimmel brownie pie lip liner7K/yr
- nyx lip liner cold brew5K/yr
- nyx espresso lip liner5K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Lip Liner
We read the reviews and the return reasons for every product selling here.
“personally it's not dark enough for me because i expected a darker brown”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Lip Liner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









