brown lip liner
Skip itPrices mostly outside the sweet spot ($1.80–$5.18) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad6,676.79avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Market size
Bad£53K£53K/yr · 196K searches
Avg price
Bad£3.04avg listing price — sweet spot $15–$100
Price range
Bad£1.80–£5.18cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, brown lip liner is a £53K/yr Amazon United Kingdom market (196K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
brown lip liner market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £38K–£46K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
40
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
12%
- Rimmel45%
- NYX PROFESSIONAL MAKEUP13%
- e.l.f.13%
- Catrice Cosmetics8%
- SLEEK5%
- Collection4%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -16.5% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.8×
Top brown lip liner search terms
- brown lip liner96K/yr
- dark brown lip liner22K/yr
- lip liner brown18K/yr
- nyx cold brew lip liner11K/yr
- nyx nudetruffle lip liner6K/yr
- dark lip liner7K/yr
- brown lipliner6K/yr
- rimmel brownie pie lip liner7K/yr
- nyx lip liner cold brew5K/yr
- nyx espresso lip liner5K/yr
Top brown lip liner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rimmel Lasting Finish 8HR Lip Liner Brownie Pie Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g
Rimmel£2.694.5★19,595 rev
Cream Glide Lip Liner - Dark Cocoa
e.l.f.£3.054.4★16,256 rev
NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Nude Truffle 1g
NYX PROFESSIONAL MAKEUP£3.564.5★1,473 rev
Rimmel Lasting Finish 8HR Lip Liner Cappuccino Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g
Rimmel£2.864.5★19,595 rev
Catrice Plumping Lip Liner moisturizing/hydrating longlasting mattifying colour intense matte (0.35g)
Catrice Cosmetics£2.324.4★1,197 rev
Newest
by launch date
MUA Makeup Academy Intense Colour Lip Liner Shade Obsession Highly Pigmented & Precise Definition
MUA£1.8383 rev
e.l.f. Cream Glide Lip Liner Highly Pigmented Pencil for Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Espresso Martini
e.l.f.£3.1816,256 rev
Thats Swell! Peptide Plumping Lip Liner Shade Hazelnut Haze | Features volumising ingredients
Barry M£2.9549 rev
OULAC Matte Brown Lip Liner Waterproof Lipliner Pencil Lasts 24H + Highly Pigmented Smooth and Smudge-proof Formula Contour Your Lips Vegan (03) Teddy
Oulac£5.183,727 rev
Beauty Forever Jumbo Lip Liner & Eyeliner Pencil with Sharpener Long lasting Creamy Formula 3gms (254 Dark Brown)
BF Beauty Forever£2.96135 rev
Trending
90-day click momentumCatrice Plumping Lip Liner moisturizing/hydrating longlasting mattifying colour intense matte (0.35g)
Catrice Cosmetics£2.324.4★
NYX Professional Makeup Slim Eye Pencil Creamy Long-Wearing Eyeliner with Bleed-Resistant Formula Precise Sharpenable Tip for Defined Eye Looks Shade: 820 Espresso
NYX PROFESSIONAL MAKEUP£3.734.6★
NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Nude Truffle 1g
NYX PROFESSIONAL MAKEUP£3.564.5★
MUA Makeup Academy Intense Colour Lip Liner Shade Obsession Highly Pigmented & Precise Definition
MUA£1.834.4★
Rimmel Lasting Finish 8HR Lip Liner Brownie Pie Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g
Rimmel£2.694.5★
What buyers say about brown lip liner
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colour”
“The quality of this lip liner is great”
“stays on all day”
“it glides onto your lips smoothly and is blendable”
“the application is very easy”
“worth every penny”
“Does the job”
“Size and texture perfect”
“it doesn't smudge”
“such great lip liners”
What buyers complain about
“personally it's not dark enough for me because i expected a darker brown”
“doesnt last”
“Allergic reaction”
“Very sheer smudge easily”
“its cheap”
“There is more oil than colour pigment”
“But no matter how thickly you apply this”
“However, it is quite small”
“at the start it can be hard to use”
“has a dry consistency”
Top return reasons
Common questions
- Is brown lip liner profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 14 tracked products. 90-day search growth is -16.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the brown lip liner niche?
- 11 brands and 40 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in brown lip liner?
- Top complaints mined from reviews: Color, Durability, Allergies. The return rate is 0.1%.
- When does demand for brown lip liner peak?
- Demand peaks in Nov; the busiest month runs 2.8× the quietest.
- What does it cost to enter the brown lip liner niche?
- Listings span £1.80–£5.18; the average listing price is £3.04 (sweet spot $15–$100). The average incumbent carries 6,677 reviews — the moat a new listing must climb.