Brown Lip Liner
prices mostly outside the sweet spot ($1.80–$5.18) — Brown Lip Liner doesn't clear our bar today.
Flapen Score
Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47
Is Brown Lip Liner profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Brown Lip Liner is a £53K/yr Amazon United Kingdom market (196K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov. Verdict: Skip it — 37/100.
Brown Lip Liner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.5% over the last 90 days and 8.9% of searches end in a purchase.
£53K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 14 products
Top Brown Lip Liner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rimmel Lasting Finish 8HR Lip Liner Brownie Pie Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g
- Price
- £2.69
- Rating
- 4.5/5
- Reviews
- 19,595
- Age
- 6y ago
Cream Glide Lip Liner - Dark Cocoa
- Price
- £3.05
- Rating
- 4.4/5
- Reviews
- 16,256
- Age
- 2y ago
NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Nude Truffle 1g
- Price
- £3.56
- Rating
- 4.5/5
- Reviews
- 1,473
- Age
- 13y ago
Rimmel Lasting Finish 8HR Lip Liner Cappuccino Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g
- Price
- £2.86
- Rating
- 4.5/5
- Reviews
- 19,595
- Age
- 6y ago
Catrice Plumping Lip Liner moisturizing/hydrating longlasting mattifying colour intense matte (0.35g)
- Price
- £2.32
- Rating
- 4.4/5
- Reviews
- 1,197
- Age
- 2y ago
Trending
90-day click momentumCatrice Plumping Lip Liner moisturizing/hydrating longlasting mattifying colour intense matte (0.35g)
- Price
- £2.32
- Rating
- 4.4/5
- Reviews
- 1,197
- Age
- 2y ago
NYX Professional Makeup Slim Eye Pencil Creamy Long-Wearing Eyeliner with Bleed-Resistant Formula Precise Sharpenable Tip for Defined Eye Looks Shade: 820 Espresso
- Price
- £3.73
- Rating
- 4.6/5
- Reviews
- 10,043
- Age
- 8y ago
NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Nude Truffle 1g
- Price
- £3.56
- Rating
- 4.5/5
- Reviews
- 1,473
- Age
- 13y ago
MUA Makeup Academy Intense Colour Lip Liner Shade Obsession Highly Pigmented & Precise Definition
- Price
- £1.83
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 1y ago
Rimmel Lasting Finish 8HR Lip Liner Brownie Pie Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g
- Price
- £2.69
- Rating
- 4.5/5
- Reviews
- 19,595
- Age
- 6y ago
Newest
by launch dateMUA Makeup Academy Intense Colour Lip Liner Shade Obsession Highly Pigmented & Precise Definition
- Price
- £1.83
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 1y ago
e.l.f. Cream Glide Lip Liner Highly Pigmented Pencil for Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Espresso Martini
- Price
- £3.18
- Rating
- 4.4/5
- Reviews
- 16,256
- Age
- 1y ago
Thats Swell! Peptide Plumping Lip Liner Shade Hazelnut Haze | Features volumising ingredients
- Price
- £2.95
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago
OULAC Matte Brown Lip Liner Waterproof Lipliner Pencil Lasts 24H + Highly Pigmented Smooth and Smudge-proof Formula Contour Your Lips Vegan (03) Teddy
- Price
- £5.18
- Rating
- 4.3/5
- Reviews
- 3,727
- Age
- 2y ago
Beauty Forever Jumbo Lip Liner & Eyeliner Pencil with Sharpener Long lasting Creamy Formula 3gms (254 Dark Brown)
- Price
- £2.96
- Rating
- 4.2/5
- Reviews
- 135
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
11 rising
Sellers
40
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
12%
- Rimmel45%
- NYX PROFESSIONAL MAKEUP13%
- e.l.f.13%
- Catrice Cosmetics8%
- SLEEK5%
- Collection4%
- Open — no brand owns it (5 brands, 12%)
Brown Lip Liner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 2.8×
Top Brown Lip Liner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- brown lip liner96K/yr
- dark brown lip liner22K/yr
- lip liner brown18K/yr
- nyx cold brew lip liner11K/yr
- nyx nudetruffle lip liner6K/yr
- dark lip liner7K/yr
- brown lipliner6K/yr
- rimmel brownie pie lip liner7K/yr
- nyx lip liner cold brew5K/yr
- nyx espresso lip liner5K/yr
What reviews say buyers love and hate about Brown Lip Liner
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Beautiful colour”
“The quality of this lip liner is great”
“stays on all day”
“it glides onto your lips smoothly and is blendable”
“the application is very easy”
What buyers complain about
67% of reviews“personally it's not dark enough for me because i expected a darker brown”
“doesnt last”
“Allergic reaction”
“Very sheer smudge easily”
“its cheap”
Brown Lip Liner return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
69%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Brown Lip Liner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
