Brown Gel Nail Polish
soft demand (-40.2% this quarter) — Brown Gel Nail Polish doesn't clear our bar today.
Flapen Score
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Is Brown Gel Nail Polish profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Brown Gel Nail Polish is a £67K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 44/100.
Brown Gel Nail Polish: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -40.2% over the last 90 days and 7.8% of searches end in a purchase.
£67K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 25 products
Top Brown Gel Nail Polish products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share![Mylee Gel Nail Polish 8ml [Chocolate Digestive] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Autumn/Winter Range] - Long Lasting & Easy to Apply](https://m.media-amazon.com/images/I/31W6BdED-RL.jpg)
Mylee Gel Nail Polish 8ml [Chocolate Digestive] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Autumn/Winter Range] - Long Lasting & Easy to Apply
- Price
- £8.04
- Rating
- 4.5/5
- Reviews
- 1,366
- Age
- 1y ago
Bluesky Gel Nail Polish Faux Fur 80538 Dark Brown UV/LED Soak-Off Gel Polish Long Lasting Chip Resistant 10ml
- Price
- £5.51
- Rating
- 4.4/5
- Reviews
- 16,495
- Age
- 13y ago
Vishine Gel Polish 8ml Chocolate UV LED Soak Off Nail Polish for Manicure DIY Nail Art #088
- Price
- £3.29
- Rating
- 4.2/5
- Reviews
- 2,629
- Age
- 2y ago
Bluesky Gel Nail Polish Faux Fur 80538 Dark Brown Long Lasting Chip Resistant 10 ml (Requires Drying Under UV LED Lamp)
- Price
- £5.72
- Rating
- 4.4/5
- Reviews
- 9,322
- Age
- 13y ago
Vishine 8ML Dark Brown Gel Nail Polish - Long-Lasting Soak Off Fall Color for Nail Art Manicure Salon at Home L039
- Price
- £3.65
- Rating
- 4.0/5
- Reviews
- 408
- Age
- 2y ago
Trending
90-day click momentumVishine Gel Polish 8ml Chocolate UV LED Soak Off Nail Polish for Manicure DIY Nail Art #088
- Price
- £3.29
- Rating
- 4.2/5
- Reviews
- 2,629
- Age
- 2y ago
Croitout Jelly Gel Nail Polish Set Crystal Translucent Nail Gel Polish Colours Set Sock Off UV LED Gel Nail Polishes Set for Home DIY Nail Salon Best Gift for Women 6 x 7.3ml
- Price
- £6.69
- Rating
- 4.2/5
- Reviews
- 1,598
- Age
- 4y ago
![Mylee Gel Nail Polish 8ml [Without A Stitch] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Nude Range] - Long Lasting & Easy to Apply](https://m.media-amazon.com/images/I/31pxxNSnEjL.jpg)
Mylee Gel Nail Polish 8ml [Without A Stitch] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Nude Range] - Long Lasting & Easy to Apply
- Price
- £7.45
- Rating
- 4.3/5
- Reviews
- 745
- Age
- 11mo ago
Yueshop Brown Gel Nail Polish Autumn 6 Colors Winter Nude Cream White brown Maroon Dark Brown Gel Polish Soak Off UV gel nail Varnish Creative nail Art DIY Salon For Women 8ML
- Price
- £6.35
- Rating
- 4.3/5
- Reviews
- 459
- Age
- 9mo ago
![Mylee Gel Nail Polish 8ml [Choco-Latte] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Autumn/Winter Range] - Long Lasting & Easy to Apply](https://m.media-amazon.com/images/I/31nNgTEO91L.jpg)
Mylee Gel Nail Polish 8ml [Choco-Latte] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Autumn/Winter Range] - Long Lasting & Easy to Apply
- Price
- £7.86
- Rating
- 4.5/5
- Reviews
- 1,366
- Age
- 11mo ago
Newest
by launch date
Shining She Gel Nail Polish Brown TPO-Free HEMA-Free Gel Polish 6 Colors Light Brown Dark Brown Reddish Brown Soak-Off UV Nail Polish Autumn Winter for Beginners Manicure Salon DIY at Home 8ML
- Price
- £6.40
- Rating
- 4.0/5
- Reviews
- 130
- Age
- 9mo ago
INPING Brown Gel Nail Polish TPO-FREE HEMA-FREE 6 Colors Nude Brown Series Classic Popular Soak-Off UV/LED Gel Nail Polishes Set for Women Nail Art Varnish at Home 8 ML
- Price
- £6.82
- Rating
- 3.9/5
- Reviews
- 121
- Age
- 9mo ago
Yueshop Brown Gel Nail Polish Autumn 6 Colors Winter Nude Cream White brown Maroon Dark Brown Gel Polish Soak Off UV gel nail Varnish Creative nail Art DIY Salon For Women 8ML
- Price
- £6.35
- Rating
- 4.3/5
- Reviews
- 459
- Age
- 9mo ago
Bluesky Gel Nail Polish 10ml Savanna Soil - AW2508 Brown Gel Nail Polish for 21 Day Manicure Professional Salon & Home Use Requires Curing Under LED UV Nail Lamp
- Price
- £6.57
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 9mo ago
Mylee Gel Nail Polish 8ml [Choco-Latte] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Autumn/Winter Range] - Long Lasting & Easy to Apply
- Price
- £7.86
- Rating
- 4.5/5
- Reviews
- 1,366
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
16
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
58%
Top 20: 94%
Open market
17%
- MYLEE26%
- BLUESKY23%
- Vishine17%
- Bluesky7%
- PEACECOLOR5%
- beetles Gel Polish5%
- Open — no brand owns it (7 brands, 17%)
Brown Gel Nail Polish demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 10.0×
Top Brown Gel Nail Polish search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- brown gel nail polish55K/yr
- brown gel polish19K/yr
- brown gel5K/yr
- gel nail polish brown5K/yr
- mylee gel polish brown6K/yr
- dark brown gel nail polish7K/yr
- brown nail polish gel4K/yr
- brown nail gel6K/yr
- mylee brown gel polish6K/yr
- chocolate brown gel nail polish8K/yr
What reviews say buyers love and hate about Brown Gel Nail Polish
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Beautiful colour”
“Such a good kit”
“Good coverage”
“easy to use once you know how”
“Oh and also, a lot cheaper to buy this and do your own nails than pay £40 to go to salon every month”
What buyers complain about
92% of reviews“Poor quality”
“Unfortunately I wanted a dark brown”
“Sent the set with a broken black polish bottle that leaked inside the package”
“Really strange when painted onto my nails”
“not like described”
Brown Gel Nail Polish return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
60%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Brown Gel Nail Polish questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
