Brown Gel Nail Polish

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months

121K

Growth, 90 days vs prior 90

-40.2%

Conversion, latest week

7.8%

Market size, estimated

£67Ka year

Peak month

October10.0× the quietest month

Top search term

brown gel nail polish55K searches a year

Listings sell for £7.06 on average, from £3.29 to £22.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £7.06 that is £706 to £2K a year per listing.

Average price

£7.06under the $15 to $100 sweet spot

Price range

£3.29–£22.55

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£706–£2K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #132 within Manicure & Pedicure. It carries 3,324 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

22.6%

Average rank

#132in Manicure & Pedicure

Average rating

4.23 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,324per listing

Listings tracked

25

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months