Brown Eyeshadow
prices mostly outside the sweet spot ($2.86–$16.46) — Brown Eyeshadow doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Brown Eyeshadow profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Brown Eyeshadow is a £50K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 48/100.
Brown Eyeshadow: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -2.0% over the last 90 days and 4.4% of searches end in a purchase.
£50K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 72 products
Top Brown Eyeshadow products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Revlon ColorStay Day to Night 24 Hour Eyeshadow Quad with Dual-Ended Applicator Brush Longwear Intense Color Smooth Eye Makeup for Day & Night Matte & Shimmer Finish Stunning (570) Unisex
- Price
- £7.89
- Rating
- 4.2/5
- Reviews
- 15,934
- Age
- 4y ago
Rimmel Magnifeyes Nude Edition Eyeshadow Palette 12 shade Cream
- Price
- £5.14
- Rating
- 4.6/5
- Reviews
- 9,225
- Age
- 8y ago
Revlon Colorstay Creme Eye Shadow Longwear Blendable Matte Or Shimmer Eye Makeup With Applicator Brush In Rose Beige Praline (730)
- Price
- £6.17
- Rating
- 4.3/5
- Reviews
- 9,429
- Age
- 9y ago
Rimmel Magnif Eyes Mono Eyeshadow VIP Pass 1 Count (Pack of 1)
- Price
- £3.27
- Rating
- 4.4/5
- Reviews
- 2,826
- Age
- 10y ago
Rimmel Scandaleyes 5 Pan Eyeshadow Palette Rose Quartz
- Price
- £4.48
- Rating
- 4.5/5
- Reviews
- 1,386
- Age
- 4y ago
Trending
90-day click momentum
Laura Geller Beauty The Delectables 14 Multi-Finish Baked Eyeshadows - Long-Lasting Eyeshadows for Everyday (Soho Shimmers)
- Price
- £15.76
- Rating
- 4.2/5
- Reviews
- 4,110
- Age
- 10mo ago
Maybelline The Nudes Palette Create Dozens of Day or Night Looks with this Intense Palette Featuring 12 Shades of Nude and 4 Textures to Mix and Match for Infinite Looks - The Nudes
- Price
- £7.30
- Rating
- 4.2/5
- Reviews
- 10,432
- Age
- 10y ago
Maybelline Color Sensational Eyeshadow Mono 20 Bronze
- Price
- £3.88
- Rating
- 4.2/5
- Reviews
- 2,659
- Age
- 8y ago
Rimmel Scandaleyes 5 Pan Eyeshadow Palette Rose Quartz
- Price
- £4.48
- Rating
- 4.5/5
- Reviews
- 1,386
- Age
- 4y ago
Rimmel WonderLast Shadow Stick 001 Starshine Dream Easy To Apply One Swipe Eyeshadow Lasts All Day Ultra-Creamy Formula Buildable Smudgeproof Vegan
- Price
- £4.41
- Rating
- 4.3/5
- Reviews
- 854
- Age
- 2y ago
Newest
by launch dateLaura Geller Beauty The Delectables 14 Multi-Finish Baked Eyeshadows - Long-Lasting Eyeshadows for Everyday (Soho Shimmers)
- Price
- £15.76
- Rating
- 4.2/5
- Reviews
- 4,110
- Age
- 10mo ago
Rimmel WonderLast Shadow Stick 001 Starshine Dream Easy To Apply One Swipe Eyeshadow Lasts All Day Ultra-Creamy Formula Buildable Smudgeproof Vegan
- Price
- £4.41
- Rating
- 4.3/5
- Reviews
- 854
- Age
- 2y ago
Rimmel WonderLast Shadow Stick 004 Soft Bubbles Easy To Apply One Swipe Eyeshadow Lasts All Day Ultra-Creamy Formula Buildable Smudgeproof Vegan
- Price
- £4.00
- Rating
- 4.3/5
- Reviews
- 854
- Age
- 2y ago
Oulac Shimmer Eyeshadow Pearl Finish| Pink Beige Eyeshadow & Highlighter Duo| Waterproof & Long-Lasting| Longwear Blendable Shimmer Eye Make-up | Vegan | 06g (P03) Seaside
- Price
- £4.70
- Rating
- 4.2/5
- Reviews
- 3,288
- Age
- 2y ago
Rimmel Scandaleyes 5 Pan Eyeshadow Palette Rose Quartz
- Price
- £4.48
- Rating
- 4.5/5
- Reviews
- 1,386
- Age
- 4y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
22 rising
Sellers
311
Top-5 brand share
84%
Top 20: 99%
Top-5 click share
29%
Top 20: 60%
Open market
14%
- Rimmel29%
- Revlon27%
- Maybelline18%
- Max Factor8%
- Oulac2%
- Avon2%
- Open — no brand owns it (16 brands, 14%)
Brown Eyeshadow demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Brown Eyeshadow search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eye shadows for older women42K/yr
- rimmel eyeshadow39K/yr
- maybelline eyeshadow24K/yr
- revlon eyeshadow15K/yr
- rimmel eye shadow8K/yr
- maybelline eyeshadow palette10K/yr
- avon eyeshadow10K/yr
- revlon colorstay eyeshadow8K/yr
- no 7 eyeshadow5K/yr
- eyeshadow for older women8K/yr
What reviews say buyers love and hate about Brown Eyeshadow
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Good shade”
“Good value for money”
“Good value and quality arrived quickly”
“I was happy with the ease of application”
“superb eyeshadows”
What buyers complain about
65% of reviews“this was not the right colour”
“cheap”
“Isjust loose in the holder”
“Far too glittery, looks awful”
“breaks quite easily”
Brown Eyeshadow return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
60%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Brown Eyeshadow questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
