brown eyeshadow
Skip itPrices mostly outside the sweet spot ($2.86–$16.46) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,916.44avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Avg price
Bad£6.23avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 183K searches
Price range
Bad£2.86–£16.46cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, brown eyeshadow is a £50K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
brown eyeshadow market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £37K–£50K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #221
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 39%
- Out of stock
- 4.6%
- Avg brand age
- 40 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
311
Top-5 brand share
84%
Top 20: 99%
Top-5 click share
29%
Top 20: 60%
Open market
14%
- Rimmel29%
- Revlon27%
- Maybelline18%
- Max Factor8%
- Oulac2%
- Avon2%
- Open — no brand owns it (16 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -2.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top brown eyeshadow search terms
- eye shadows for older women42K/yr
- rimmel eyeshadow39K/yr
- maybelline eyeshadow24K/yr
- revlon eyeshadow15K/yr
- rimmel eye shadow8K/yr
- maybelline eyeshadow palette10K/yr
- avon eyeshadow10K/yr
- revlon colorstay eyeshadow8K/yr
- no 7 eyeshadow5K/yr
- eyeshadow for older women8K/yr
Top brown eyeshadow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Revlon ColorStay Day to Night 24 Hour Eyeshadow Quad with Dual-Ended Applicator Brush Longwear Intense Color Smooth Eye Makeup for Day & Night Matte & Shimmer Finish Stunning (570) Unisex
Revlon£7.894.2★15,934 rev
Rimmel Magnifeyes Nude Edition Eyeshadow Palette 12 shade Cream
Rimmel£5.144.6★9,225 rev
Revlon Colorstay Creme Eye Shadow Longwear Blendable Matte Or Shimmer Eye Makeup With Applicator Brush In Rose Beige Praline (730)
Revlon£6.174.3★9,429 rev
Rimmel Magnif Eyes Mono Eyeshadow VIP Pass 1 Count (Pack of 1)
Rimmel£3.274.4★2,826 rev
Rimmel Scandaleyes 5 Pan Eyeshadow Palette Rose Quartz
Rimmel£4.484.5★1,386 rev
Newest
by launch date
Laura Geller Beauty The Delectables 14 Multi-Finish Baked Eyeshadows - Long-Lasting Eyeshadows for Everyday (Soho Shimmers)
Laura Geller Beauty£15.764,110 rev
Rimmel WonderLast Shadow Stick 001 Starshine Dream Easy To Apply One Swipe Eyeshadow Lasts All Day Ultra-Creamy Formula Buildable Smudgeproof Vegan
Rimmel£4.41854 rev
Rimmel WonderLast Shadow Stick 004 Soft Bubbles Easy To Apply One Swipe Eyeshadow Lasts All Day Ultra-Creamy Formula Buildable Smudgeproof Vegan
Rimmel£4.00854 rev
Oulac Shimmer Eyeshadow Pearl Finish| Pink Beige Eyeshadow & Highlighter Duo| Waterproof & Long-Lasting| Longwear Blendable Shimmer Eye Make-up | Vegan | 06g (P03) Seaside
Oulac£4.703,288 rev
Rimmel Scandaleyes 5 Pan Eyeshadow Palette Rose Quartz
Rimmel£4.481,386 rev
Trending
90-day click momentumLaura Geller Beauty The Delectables 14 Multi-Finish Baked Eyeshadows - Long-Lasting Eyeshadows for Everyday (Soho Shimmers)
Laura Geller Beauty£15.764.2★
Maybelline The Nudes Palette Create Dozens of Day or Night Looks with this Intense Palette Featuring 12 Shades of Nude and 4 Textures to Mix and Match for Infinite Looks - The Nudes
Maybelline£7.304.2★
Maybelline Color Sensational Eyeshadow Mono 20 Bronze
Maybelline£3.884.2★
Rimmel Scandaleyes 5 Pan Eyeshadow Palette Rose Quartz
Rimmel£4.484.5★
Rimmel WonderLast Shadow Stick 001 Starshine Dream Easy To Apply One Swipe Eyeshadow Lasts All Day Ultra-Creamy Formula Buildable Smudgeproof Vegan
Rimmel£4.414.3★
What buyers say about brown eyeshadow
What buyers praise and complain about, mined from review topics.What buyers love
“Good shade”
“Good value for money”
“Good value and quality arrived quickly”
“I was happy with the ease of application”
“superb eyeshadows”
“lasts all day”
“Very shiny”
“exactly as described”
“blends in so easy”
“Soft and subtle”
What buyers complain about
“this was not the right colour”
“cheap”
“Isjust loose in the holder”
“Far too glittery, looks awful”
“breaks quite easily”
“Waste of money”
“Nothing like the picture”
“Went dry very quick not good at all only used it once horrid dont buy”
“very powdery and leaves residue on face”
“Sticky labels”
Top return reasons
Common questions
- Is brown eyeshadow profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 72 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the brown eyeshadow niche?
- 22 brands and 311 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in brown eyeshadow?
- Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 0.3%.
- When does demand for brown eyeshadow peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the brown eyeshadow niche?
- Listings span £2.86–£16.46; the average listing price is £6.23 (sweet spot $15–$100). The average incumbent carries 3,916 reviews — the moat a new listing must climb.