Brown Eyeshadow

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months

183K

Growth, 90 days vs prior 90

-2.0%

Conversion, latest week

4.4%

Market size, estimated

£50Ka year

Peak month

November1.4× the quietest month

Top search term

eye shadows for older women42K searches a year

Listings sell for £6.23 on average, from £2.86 to £16.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £6.23 that is £0 to £623 a year per listing.

Average price

£6.23under the $15 to $100 sweet spot

Price range

£2.86–£16.46

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£623

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

39% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #221 within Make-up. It carries 3,916 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

39%

Prime listings

96%

Out of stock, average day

4.6%

Average rank

#221in Make-up

Average rating

4.20 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,916per listing

Listings tracked

72

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months