Brown Eyeliner

Shoppers searched for this 578K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £428K a year.

Searches, last 12 months

578K

Growth, 90 days vs prior 90

-18.5%

Conversion, latest week

10.7%

Market size, estimated

£428Ka year

Peak month

February2.1× the quietest month

Top search term

wonderskin eyeliner181K searches a year

Listings sell for £6.90 on average, from £2.35 to £15.04. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £6.90 that is £21K to £28K a year per listing.

Average price

£6.90under the $15 to $100 sweet spot

Price range

£2.35–£15.04

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

£21K–£28K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Make-up. It carries 13,736 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#7in Make-up

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

13,736per listing

Listings tracked

11

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months