Brown Eyeliner
brand-locked demand (top 5 brands take 100% of clicks) — Brown Eyeliner doesn't clear our bar today.
Flapen Score
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Is Brown Eyeliner profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Brown Eyeliner is a £428K/yr Amazon United Kingdom market (578K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 42/100.
Brown Eyeliner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.5% over the last 90 days and 10.7% of searches end in a purchase.
£428K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 11 products
Top Brown Eyeliner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wonderskin 1440 Longwear Black Eyeliner Pencil - Waterproof Sharpenable Black Eyeliner Pencil and Smudge Proof Eye Liner Pencils (Liquorice)
- Price
- £11.75
- Rating
- 4.0/5
- Reviews
- 18,098
- Age
- 3y ago
Rimmel Scandaleyes Exaggerate Eye Definer 002 Chocolate Brown 0.35g
- Price
- £3.48
- Rating
- 4.5/5
- Reviews
- 13,256
- Age
- 5y ago
Rimmel Soft Kohl Kajal Professional Eyeliner Pencil Intense Long-Lasting Colour Up to 12 Hours Wear Smudge Proof 1.2 grams Sable Brown
- Price
- £2.35
- Rating
- 4.4/5
- Reviews
- 40,663
- Age
- 15y ago
Rimmel WonderInk Precision Liquid Eyeliner Pen 002 Spiced Chestnut Waterproof Smudge-proof Long-Lasting Highly Pigmented Formula True Matte Finish Soft Felt Tip Cruelty Free Vegan
- Price
- £4.43
- Rating
- 4.4/5
- Reviews
- 2,500
- Age
- 1y ago
e.l.f. Smoky Kohl Eyeliner Eye Pencil for Creating Long-Lasting Bold High-Pigment Makeup Looks Vegan & Cruelty-Free Brownie Points
- Price
- £3.13
- Rating
- 4.4/5
- Reviews
- 3,836
- Age
- 1y ago
Trending
90-day click momentume.l.f. Smoky Kohl Eyeliner Eye Pencil for Creating Long-Lasting Bold High-Pigment Makeup Looks Vegan & Cruelty-Free Brownie Points
- Price
- £3.13
- Rating
- 4.4/5
- Reviews
- 3,836
- Age
- 1y ago
Wonderskin 1440 Longwear Brown Eyeliner Pencil - Waterproof Sharpenable Eyeliner Pencil and Smudge Proof Eye Liner Pencils (Brown Sugar)
- Price
- £11.82
- Rating
- 4.0/5
- Reviews
- 18,098
- Age
- 3y ago
Clinique Quickliner For Eyes | Water Resistant Smudge Resistant + Safe For Sensitive Eyes
- Price
- £15.04
- Rating
- 4.4/5
- Reviews
- 4,608
- Age
- 15y ago
Wonderskin 1440 Longwear Black Eyeliner Pencil - Waterproof Sharpenable Black Eyeliner Pencil and Smudge Proof Eye Liner Pencils (Liquorice)
- Price
- £11.75
- Rating
- 4.0/5
- Reviews
- 18,098
- Age
- 3y ago
Rimmel ScandalEyes Waterproof Eyeliner Brown
- Price
- £3.80
- Rating
- 4.3/5
- Reviews
- 11,721
- Age
- 10y ago
Newest
by launch datee.l.f. Smoky Kohl Eyeliner Eye Pencil for Creating Long-Lasting Bold High-Pigment Makeup Looks Vegan & Cruelty-Free Brownie Points
- Price
- £3.13
- Rating
- 4.4/5
- Reviews
- 3,836
- Age
- 1y ago
Rimmel WonderInk Precision Liquid Eyeliner Pen 002 Spiced Chestnut Waterproof Smudge-proof Long-Lasting Highly Pigmented Formula True Matte Finish Soft Felt Tip Cruelty Free Vegan
- Price
- £4.43
- Rating
- 4.4/5
- Reviews
- 2,500
- Age
- 1y ago
Wonderskin 1440 Longwear Black Eyeliner Pencil - Waterproof Sharpenable Black Eyeliner Pencil and Smudge Proof Eye Liner Pencils (Liquorice)
- Price
- £11.75
- Rating
- 4.0/5
- Reviews
- 18,098
- Age
- 3y ago
Wonderskin 1440 Longwear Brown Eyeliner Pencil - Waterproof Sharpenable Eyeliner Pencil and Smudge Proof Eye Liner Pencils (Brown Sugar)
- Price
- £11.82
- Rating
- 4.0/5
- Reviews
- 18,098
- Age
- 3y ago
Wonderskin 1440 Longwear Brown Eyeliner Pencil - Waterproof Sharpenable Eyeliner Pencil & Smudge Proof Eye Liner Pencils (Kalamata)
- Price
- £12.24
- Rating
- 4.0/5
- Reviews
- 18,098
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
89
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Rimmel43%
- Wonderskin42%
- Maybelline6%
- e.l.f.6%
- Clinique3%
Brown Eyeliner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Dec · busiest ÷ quietest = 2.1×
Top Brown Eyeliner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wonderskin eyeliner181K/yr
- brown eyeliner165K/yr
- brown eyeliner pencil66K/yr
- victoria beckham eyeliner33K/yr
- clinique eyeliner18K/yr
- dark brown eyeliner12K/yr
- victoria beckham eyeliner pencil5K/yr
- eyeliner brown11K/yr
- brown eye liner9K/yr
- brown eye pencil9K/yr
What reviews say buyers love and hate about Brown Eyeliner
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“this eyeliner really does last”
“Beautiful colour”
“Overall, such a great liner reliable, easy to use, and gives a flawless finish every time”
“Nice and creamy”
“completely smudge proof”
What buyers complain about
71% of reviews“Doesnt last”
“smudged almost immediately”
“Not worth the price”
“It's quite dark”
“Not so wonderful eyeliner pencil”
Brown Eyeliner return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Brown Eyeliner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
