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Brown Cluster Lashes

Brown Cluster Lashes shows low returns (0.3%), but pricing outside the sweet spot ($8.95 avg) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 15% of 2,481 Beauty niches · +8 vs the category median of 47

Market size 31Growth 52Conversion 67Competition 54Returns 98Price range 34Avg price 25Brand share 49Review moat 51Quality gap 77
This niche Category average · 2,481 niches

Is Brown Cluster Lashes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Brown Cluster Lashes is a £145K/yr Amazon United Kingdom market (267K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 55/100.

Brown Cluster Lashes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +23.5% over the last 90 days and 6.0% of searches end in a purchase.

£145K

revenue / yr

Units sold / yr20K
Search volume / yr+23.5%267K
Conversion rate6.0%
Avg price£8.95

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers15 · 22
Top-5 product click share53%
Open market24%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement92%
New entrants (1y)10· 4 succeeded
Avg rating4.3★
Avg reviews1,472

Top Brown Cluster Lashes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£14K£29K£43K£58K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

22

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

19%

  • Mavphnee44%
  • Zegaine10%
  • Vanssymunlin10%
  • WOSHEER6%
  • calphdiar5%
  • Ruairie5%

Brown Cluster Lashes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume267KCVR6.0%Products24Brands15Top 5 Brands76%OOS Rate1.7%Rating4.3★Reviews1,472Avg BSR#166
7K5KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Brown Cluster Lashes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • brown cluster lashes65K/yr
  • brown lashes54K/yr
  • brown lash clusters37K/yr
  • brown eyelashes29K/yr
  • brown individual lashes15K/yr
  • brown eyelash clusters11K/yr
  • brown cluster lashes kit10K/yr
  • brown lashes cluster8K/yr
  • cluster lashes brown8K/yr
  • brown false eyelashes8K/yr

What reviews say buyers love and hate about Brown Cluster Lashes

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Eyelash Quality37%

Best eyelash clusters Ive ever used

Color9%

lovely natural shade

Value For Money8%

Definitely worth the price

Ease Of Application7%

Easy & quick application

Comfort-Overall6%

are very comfortable

What buyers complain about

76% of reviews
Eyelash Quality18%

Resulting in damage lashes

Quality-Overall15%

Cheap

Adhesion/Stickiness13%

the glue is rubbish

Durability7%

don't last

Comfort-Overall7%

very uncomfortable

Brown Cluster Lashes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
25%
2Color
13%
3Quality-Overall
12%
4Advertised Vs Actual Product
7%
5Eyelash Quality
7%

Common Brown Cluster Lashes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brown Cluster Lashes 55/100 on Amazon United Kingdom — Worth a look. The niche generates £145K/yr across 24 tracked products. 4 of 10 products launched in the last 360 days are still selling. Search demand moved +23.5% over the last 90 days.
Search demand for Brown Cluster Lashes on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.