brow stain
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+254.2%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£8.85avg listing price — sweet spot $15–$100
Review moat
Bad13,426.42avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad£22K£22K/yr · 89K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.58–£14.74cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, brow stain is a £22K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
brow stain market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £27K–£35K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
98
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Wonderskin87%
- Rimmel5%
- Maybelline5%
- Eylure2%
- KIMUSE2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 41 weeks — +254.2% search growth over the last 90 days.Top brow stain search terms
- wonderskin brow stain45K/yr
- brow stain16K/yr
- eyebrow stain13K/yr
- wonderskin eyebrow stain8K/yr
- wonderskin brow4K/yr
- wonderskin eyebrow3K/yr
Top brow stain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wonderskin Wonder Blading Brow Stain & Go Masque - Long Lasting Eye Brow Tint Transfer Proof and Smudge Proof Eyebrow Tint Stain (Blonde)
Wonderskin£13.643.6★2,641 rev
Wonderskin Dream Brow Eye Brow Gel Long Lasting Eyebrow Gel Water-resistant Transfer Proof Tinted Filler Eyebrow Mascara (Brunette)
Wonderskin£9.873.6★1,170 rev
Wonderskin Wonder Blading Brow Stain & Go Masque - Long Lasting Eye Brow Tint Transfer Proof and Smudge Proof Eyebrow Tint Stain (Dark Brunette)
Wonderskin£14.623.6★2,641 rev
Wonderskin Dream Brow Eye Brow Gel Long Lasting Eyebrow Gel Water-resistant Transfer Proof Tinted Filler Eyebrow Mascara (Black)
Wonderskin£9.353.6★1,170 rev
Wonderskin Dream Brow Eye Brow Gel Long Lasting Eyebrow Gel Water-resistant Transfer Proof Tinted Filler Eyebrow Mascara (Blonde)
Wonderskin£9.333.6★1,170 rev
Newest
by launch date
Rimmel WonderBond Brow Filler PeelOff Tint Medium Brown SemiPermanent Brow Tint with Biotin for Fuller Thicker Brows Waterproof & TransferProof 2in1 Tint & Brow Mask Vegan 7.7ml
Rimmel£5.1933 rev
KIMUSE Eyebrow Gel Long Lasting Eye Brow Tint Waterproof Transfer-Proof Smudge-Proof Brow Gel 0.17oz
KIMUSE£6.35295 rev
Wonderskin Wonder Blading Brow Stain & Go Masque - Long Lasting Eye Brow Tint Transfer Proof and Smudge Proof Eyebrow Tint Stain (Blonde)
Wonderskin£13.642,641 rev
Wonderskin Wonder Blading Brow Stain & Go Masque - Long Lasting Eye Brow Tint Transfer Proof and Smudge Proof Eyebrow Tint Stain (Dark Brunette)
Wonderskin£14.622,641 rev
Wonderskin Wonder Blading Brow Stain & Go Masque - Long Lasting Eye Brow Tint Transfer Proof and Smudge Proof Eyebrow Tint Stain (Brunette)
Wonderskin£14.742,641 rev
Trending
90-day click momentumKIMUSE Eyebrow Gel Long Lasting Eye Brow Tint Waterproof Transfer-Proof Smudge-Proof Brow Gel 0.17oz
KIMUSE£6.353.9★
Wonderskin Dream Brow Eye Brow Gel Long Lasting Eyebrow Gel Water-resistant Transfer Proof Tinted Filler Eyebrow Mascara (Black)
Wonderskin£9.353.6★
Rimmel WonderBond Brow Filler PeelOff Tint Medium Brown SemiPermanent Brow Tint with Biotin for Fuller Thicker Brows Waterproof & TransferProof 2in1 Tint & Brow Mask Vegan 7.7ml
Rimmel£5.193.1★
Wonderskin Dream Brow Eye Brow Gel Long Lasting Eyebrow Gel Water-resistant Transfer Proof Tinted Filler Eyebrow Mascara (Blonde)
Wonderskin£9.333.6★
Wonderskin Dream Brow Eye Brow Gel Long Lasting Eyebrow Gel Water-resistant Transfer Proof Tinted Filler Eyebrow Mascara (Brunette)
Wonderskin£9.873.6★
What buyers say about brow stain
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Great product, easy to use”
“good colour”
“Good value for money”
“Done a few applications now and its an integral part of my routine”
“As advertised”
“Works well for few weeks”
“Definitely a must have for pretty eyebrows that are long lasting and smudge proof”
“Doesnt stain”
“Good eyebrow dye kit”
What buyers complain about
“much darker than I thought”
“I put it on for 1 min came off completely”
“Didn't work”
“Poor seller quality”
“Overpriced at £19”
“dosnt not stain”
“product was dry”
“Didnt like the applicator”
“Small mercy that it also washed off after 1 day”
“Don't I'd stick to the gel”
Top return reasons
Common questions
- Is brow stain profitable to sell on Amazon United Kingdom?
- The niche generates £22K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +254.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the brow stain niche?
- 5 brands and 98 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in brow stain?
- Top complaints mined from reviews: Color, Durability, Functionality-Overall. The return rate is 0.1%.
- What does it cost to enter the brow stain niche?
- Listings span £3.58–£14.74; the average listing price is £8.85 (sweet spot $15–$100). The average incumbent carries 13,426 reviews — the moat a new listing must climb.