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Bronzer Brush

Fail

Prices span $2.68–$11.27, mostly outside the sweet spot, so Bronzer Brush is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£238K/yr423K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
54%top-5 click share · 11 brands · 39 sellers

Flapen Score

Bronzer Brush against its category

The dotted line is the Beauty average. Past it, Bronzer Brush is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bronzer Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bronzer Brush 423K times last year and spent an estimated £238K. The top 5 brands take 85% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £238K a year.

Searches, last 12 months
423K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
10.6%
Market size, estimated
£238Ka year
Peak month
February1.4× the quietest month
Top search term
bronzer brush101K searches a year

02 · Price

A sale here is worth £5.31.

Listings sell for £5.31 on average, from £2.68 to £11.27. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £5.31 that is £7K to £8K a year per listing.

Average price
£5.31under the $15 to $100 sweet spot
Price range
£2.68–£11.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
£7K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #23 within Tools & Accessories. It carries 4,245 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#23in Tools & Accessories
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,245per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Bronzer Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

39

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

9%

  • Brand 130%
  • Brand 222%
  • Brand 314%
  • Brand 412%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (5 brands, 9%)

Demand

Bronzer Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bronzer Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bronzer brush101K/yr
  • blusher brush89K/yr
  • powder brush65K/yr
  • blush brush61K/yr
  • blusher brush for cheeks21K/yr
  • bronzer brush for face10K/yr
  • bronzing brush8K/yr
  • blush brush for cheeks8K/yr
  • powder brushes for makeup8K/yr
  • setting powder brush7K/yr

Reviews and returns

What reviews say buyers love and hate about Bronzer Brush

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Brush Quality”
21%of negative reviews mention “Durability”
0.2%of orders come back
“Fell apart”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bronzer Brush questions

Answered from the same tracked data.