Bronzer
FailPrices span $3.46–$13.94, mostly outside the sweet spot, so Bronzer is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £460K/yr1.2M searches / yr
- 90-day growth
- +1.8%search demand this quarter
- Competition
- 62%top-5 click share · 12 brands · 188 sellers
Flapen Score
Bronzer against its category
The dotted line is the Beauty average. Past it, Bronzer is stronger. Inside it, weaker.
Market
The Bronzer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bronzer 1.2M times last year and spent an estimated £460K. The top 5 brands take 83% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £460K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +1.8%
- Conversion, latest week
- 6.5%
- Market size, estimated
- £460Ka year
- Peak month
- December1.2× the quietest month
- Top search term
- bronzer631K searches a year
02 · Price
A sale here is worth £5.97.
Listings sell for £5.97 on average, from £3.46 to £13.94. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £5.97 that is £18K to £24K a year per listing.
- Average price
- £5.97under the $15 to $100 sweet spot
- Price range
- £3.46–£13.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £18K–£24K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Make-up. It carries 5,130 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Make-up
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,130per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Bronzer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
188
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
13%
- Brand 148%
- Brand 213%
- Brand 312%
- Brand 46%
- Brand 54%
- Brand 64%
- Open — no brand owns it (6 brands, 13%)
Demand
Bronzer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Bronzer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bronzer631K/yr
- bronzer powder228K/yr
- powder bronzer60K/yr
- rimmel bronzer39K/yr
- charlotte tilbury bronzer43K/yr
- hoola bronzer41K/yr
- benefit hoola bronzer26K/yr
- bronzing powder19K/yr
- milani bronzer15K/yr
- benefit bronzer13K/yr
Reviews and returns
What reviews say buyers love and hate about Bronzer
We read the reviews and the return reasons for every product selling here.
“Slightly darker than I thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bronzer questions
Answered from the same tracked data.









