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Bronzer

Fail

Prices span $3.46–$13.94, mostly outside the sweet spot, so Bronzer is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£460K/yr1.2M searches / yr
90-day growth
+1.8%search demand this quarter
Competition
62%top-5 click share · 12 brands · 188 sellers

Flapen Score

Bronzer against its category

The dotted line is the Beauty average. Past it, Bronzer is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bronzer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bronzer 1.2M times last year and spent an estimated £460K. The top 5 brands take 83% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £460K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
6.5%
Market size, estimated
£460Ka year
Peak month
December1.2× the quietest month
Top search term
bronzer631K searches a year

02 · Price

A sale here is worth £5.97.

Listings sell for £5.97 on average, from £3.46 to £13.94. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £5.97 that is £18K to £24K a year per listing.

Average price
£5.97under the $15 to $100 sweet spot
Price range
£3.46–£13.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£18K–£24K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Make-up. It carries 5,130 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Make-up
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,130per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Bronzer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

188

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

13%

  • Brand 148%
  • Brand 213%
  • Brand 312%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 13%)

Demand

Bronzer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Bronzer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bronzer631K/yr
  • bronzer powder228K/yr
  • powder bronzer60K/yr
  • rimmel bronzer39K/yr
  • charlotte tilbury bronzer43K/yr
  • hoola bronzer41K/yr
  • benefit hoola bronzer26K/yr
  • bronzing powder19K/yr
  • milani bronzer15K/yr
  • benefit bronzer13K/yr

Reviews and returns

What reviews say buyers love and hate about Bronzer

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
46%of negative reviews mention “Color”
0.1%of orders come back
“Slightly darker than I thought”
A buyer, on “Color”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Bronzer questions

Answered from the same tracked data.