Bronzer
FailPrices span $3.46–$13.94, mostly outside the sweet spot, so Bronzer is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £460K/yr1.2M searches / yr
- 90-day growth
- +1.8%search demand this quarter
- Competition
- 62%top-5 click share · 12 brands · 188 sellers
Flapen Score
Bronzer against its category
The dotted line is the Beauty average. Past it, Bronzer is stronger. Inside it, weaker.
Market
The Bronzer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bronzer 1.2M times last year and spent an estimated £460K. The top 5 brands take 83% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £460K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +1.8%
- Conversion, latest week
- 6.5%
- Market size, estimated
- £460Ka year
- Peak month
- December1.2× the quietest month
- Top search term
- bronzer631K searches a year
02 · Price
A sale here is worth £5.97.
Listings sell for £5.97 on average, from £3.46 to £13.94. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £5.97 that is £18K to £24K a year per listing.
- Average price
- £5.97under the $15 to $100 sweet spot
- Price range
- £3.46–£13.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £18K–£24K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Make-up. It carries 5,130 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Make-up
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,130per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Bronzer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rimmel Natural Bronzer Silky-Smooth & Ultra-Fine Bronzing Powder 002 Sunbronze 14g
- Price
- £4.11
- Rating
- 4.6/5
- Reviews
- 9,712
- Age
- 5y ago

NYX Professional Makeup Bronzer Buttermelt Powder Bronzer Up To 12H Wear Fade & Transfer Resistant blends like powder & glides like butta! Shade Butta Cup
- Price
- £7.01
- Rating
- 4.5/5
- Reviews
- 7,779
- Age
- 2y ago

Rimmel London Radiance Shimmer Brick Pressed Bronzer Light-As-Air Contouring Formula 001 Light 12 g
- Price
- £4.30
- Rating
- 4.5/5
- Reviews
- 9,937
- Age
- 9y ago

MakeUp Revolution Mega Bronzer 02 Warm
- Price
- £4.57
- Rating
- 4.5/5
- Reviews
- 3,533
- Age
- 7y ago

e.l.f. Primer-Infused Bronzer Long-Lasting & Budge-Free Makeup Lightweight & Buildable Smooth & Easy Application Vegan & Cruelty-Free Fresh Tan
- Price
- £6.38
- Rating
- 4.4/5
- Reviews
- 7,855
- Age
- 2y ago
Trending
estimated 90-day click momentum
MCoBeauty Summer Glow Bronzer Powder With Natural Luminious Finish
- Price
- £6.51
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 5mo ago

KIKO Milano Silky Glow Baked Bronzer 02 | Silky Textured Baked Bronzer
- Price
- £13.94
- Rating
- 4.6/5
- Reviews
- 1,714
- Age
- 3y ago

Catrice Sun Glow Matt Bronzing Powder mattifying matte (9.5g)
- Price
- £3.46
- Rating
- 4.3/5
- Reviews
- 558
- Age
- 7y ago

e.l.f. Primer-Infused Bronzer Long-Lasting & Budge-Free Makeup Lightweight & Buildable Smooth & Easy Application Vegan & Cruelty-Free Fresh Tan
- Price
- £6.38
- Rating
- 4.4/5
- Reviews
- 7,855
- Age
- 2y ago

LOreal Paris Bronzer Super Buildable Back To Bronze Matte Bronzing Pressed Powder Shimmer Free Medium Compact Case Tanned Look all Year Matte Bronzing Formula
- Price
- £5.16
- Rating
- 4.4/5
- Reviews
- 3,431
- Age
- 8y ago
Newest
by launch date
MCoBeauty Summer Glow Bronzer Powder With Natural Luminious Finish
- Price
- £6.51
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 5mo ago

NYX Professional Makeup Bronzer Buttermelt Powder Bronzer Up To 12H Wear Fade & Transfer Resistant blends like powder & glides like butta! Shade Butta Cup
- Price
- £7.01
- Rating
- 4.5/5
- Reviews
- 7,779
- Age
- 2y ago

e.l.f. Primer-Infused Bronzer Long-Lasting & Budge-Free Makeup Lightweight & Buildable Smooth & Easy Application Vegan & Cruelty-Free Fresh Tan
- Price
- £6.38
- Rating
- 4.4/5
- Reviews
- 7,855
- Age
- 2y ago

e.l.f. Primer-Infused Bronzer Long-Lasting & Budge-Free Makeup Lightweight & Buildable Smooth & Easy Application Vegan & Cruelty-Free Catching Rays
- Price
- £4.90
- Rating
- 4.4/5
- Reviews
- 7,855
- Age
- 2y ago

KIKO Milano Silky Glow Baked Bronzer 02 | Silky Textured Baked Bronzer
- Price
- £13.94
- Rating
- 4.6/5
- Reviews
- 1,714
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
188
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
13%
- Rimmel48%
- e.l.f.13%
- NYX PROFESSIONAL MAKEUP12%
- Revolution Beauty London6%
- Catrice Cosmetics4%
- L'Oreal Paris4%
- Open — no brand owns it (6 brands, 13%)
Demand
Bronzer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Bronzer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bronzer631K/yr
- bronzer powder228K/yr
- powder bronzer60K/yr
- rimmel bronzer39K/yr
- charlotte tilbury bronzer43K/yr
- hoola bronzer41K/yr
- benefit hoola bronzer26K/yr
- bronzing powder19K/yr
- milani bronzer15K/yr
- benefit bronzer13K/yr
Reviews and returns
What reviews say buyers love and hate about Bronzer
We read the reviews and the return reasons for every product selling here.
“Slightly darker than I thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bronzer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









