Britney Spears
FailThe top 5 brands take 100% of clicks, so Britney Spears is a Fail.
- Flapen Score
- 30 / 100Ranks 2,429 of 2,481 Beauty niches · −17 vs the category median of 4730
- Market size
- £13K/yr64K searches / yr
- 90-day growth
- -22.8%search demand this quarter
- Competition
- 51%top-5 click share · 2 brands · 115 sellers
Flapen Score
Britney Spears against its category
The dotted line is the Beauty average. Past it, Britney Spears is stronger. Inside it, weaker.
Market
The Britney Spears market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Britney Spears 64K times last year and spent an estimated £13K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -22.8%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £13Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- britney spears57K searches a year
02 · Price
A sale here is worth £11.91.
Listings sell for £11.91 on average, from £5.52 to £16.82. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £11.91 that is £0 to £1K a year per listing.
- Average price
- £11.91under the $15 to $100 sweet spot
- Price range
- £5.52–£16.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #201 within Fragrances. It carries 3,077 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #201in Fragrances
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,077per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Britney Spears products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Britney Spears Fantasy 100 ml Eau de Parfum for Woman Floral Woody Gourmand Fragrance Notes of Luscious Red Lychee Cupcake Accord and Creamy Musk Pink Glass Bottle
- Price
- £14.11
- Rating
- 4.7/5
- Reviews
- 20,354
- Age
- 19y ago

Britney Spears Midnight Fantasy 100 ml Eau de Parfum for Women Floral Amber Fruity Fragrance Notes of Exotic Plum Velvet Iris and Amber Midnight Blue Bottle
- Price
- £13.91
- Rating
- 4.7/5
- Reviews
- 14,633
- Age
- 17y ago

Britney Spears Fantasy Sheer 100 ml Eau de Toilette for Women Floral Gourmand Fragrance Notes of Red Lychee Waterlily and White Musk Pastel Pink Bottle
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 3y ago

Britney Spears Midnight Fantasy 236 ml Fine Fragrance Body Mist For Women Floral Amber Fruity Fragrance Notes of Exotic Plum Velvet Iris and Amber Midnight Blue Bottle
- Price
- £5.52
- Rating
- 4.6/5
- Reviews
- 1,074
- Age
- 9y ago

Funko Pop! Sayings: Britney Spears - Work Btch - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Music Fans - Model Figure for Collectors and Display
- Price
- £10.77
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Funko Pop! Sayings: Britney Spears - Work Btch - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Music Fans - Model Figure for Collectors and Display
- Price
- £10.77
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 6mo ago

Britney Spears Hidden Fantasy 100 ml Eau de Parfum for Women Floral Amber Fragrance Notes of Sweet Orange Stargazer Lily and Amber Deep Red Bottle
- Price
- £12.58
- Rating
- 4.6/5
- Reviews
- 2,474
- Age
- 6y ago

Britney Spears Circus Fantasy 100 ml Eau de Parfum for Women Floral Amber Fragrance Notes of Sugarcoated Raspberry Waterlily and Vanilla Blue Bottle
- Price
- £15.19
- Rating
- 4.6/5
- Reviews
- 2,040
- Age
- 16y ago

Britney Spears Midnight Fantasy Eau de Parfum Fruity & Floral 50 ml
- Price
- £12.78
- Rating
- 4.7/5
- Reviews
- 1,671
- Age
- 19y ago

Britney Spears Fantasy 50 ml Eau de Parfum for Woman Floral Woody Gourmand Fragrance Notes of Luscious Red Lychee Cupcake Accord and Creamy Musk Pink Glass Bottle
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 2,132
- Age
- 19y ago
Newest
by launch date
Funko Pop! Sayings: Britney Spears - Work Btch - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Music Fans - Model Figure for Collectors and Display
- Price
- £10.77
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 6mo ago

Britney Spears Candied Fantasy 100 ml Eau de Toilette for Women Floral Gourmand Fragrance Notes of Bubblegum Pink Hibiscus and Musk Pink Ombre Bottle
- Price
- £16.82
- Rating
- 4.6/5
- Reviews
- 833
- Age
- 1y ago

Britney Spears - Blissful Fantasy - Eau de Toilette Spray for Women - Floral Woody Sunny - 30 ml
- Price
- £9.53
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 2y ago

Britney Spears Jungle Fantasy Eau de Toilette Spray 100ml Floral Fragrance Luxury Perfume for Women
- Price
- £13.92
- Rating
- 4.7/5
- Reviews
- 761
- Age
- 3y ago

Britney Spears Fantasy Sheer 100 ml Eau de Toilette for Women Floral Gourmand Fragrance Notes of Red Lychee Waterlily and White Musk Pastel Pink Bottle
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
115
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 100%
Open market
0%
- Britney Spears95%
- Funko5%
- Open — no brand owns it (0%)
Demand
Britney Spears search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Reviews and returns
What reviews say buyers love and hate about Britney Spears
We read the reviews and the return reasons for every product selling here.
“Doesnt smell how it should”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Britney Spears questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









