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Brio Beardscape

Fail

The top 5 brands take 100% of clicks, so Brio Beardscape is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£113K/yr40K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
87%top-5 click share · 4 brands · 56 sellers

Flapen Score

Brio Beardscape against its category

The dotted line is the Beauty average. Past it, Brio Beardscape is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brio Beardscape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brio Beardscape 40K times last year and spent an estimated £113K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
3.5%
Market size, estimated
£113Ka year
Top search term
wahl detailer30K searches a year

02 · Price

A sale here is worth £80.98.

Listings sell for £80.98 on average, from £16.05 to £115.60. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £80.98 that is £8K to £20K a year per listing.

Average price
£80.98inside the $15 to $100 sweet spot
Price range
£16.05–£115.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
£8K–£20K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #176 within Hair Cutting Tools. It carries 1,112 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#176in Hair Cutting Tools
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,112per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Brio Beardscape products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£51K£68K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

56

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

87%

Top 20: 100%

Open market

0%

  • Wahl48%
  • Wahl Professional46%
  • ZiaWorld3%
  • Wahl (WAKH4)3%
  • Open — no brand owns it (0%)

Demand

Brio Beardscape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 13.3× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Brio Beardscape

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Add-Ons/Attachments”
1.4%of orders come back
“Broken attachment”
A buyer, on “Add-Ons/Attachments”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Brio Beardscape questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data