Brightening Face Cream
FailThe top 5 brands take 97% of clicks, so Brightening Face Cream is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £222K/yr254K searches / yr
- 90-day growth
- +31.9%search demand this quarter
- Competition
- 80%top-5 click share · 6 brands · 141 sellers
Flapen Score
Brightening Face Cream against its category
The dotted line is the Beauty average. Past it, Brightening Face Cream is stronger. Inside it, weaker.
Market
The Brightening Face Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brightening Face Cream 254K times last year and spent an estimated £222K. The top 5 brands take 97% of clicks. Demand peaks in Mar. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.
- Searches, last 12 months
- 254K
- Growth, 90 days vs prior 90
- +31.9%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £222Ka year
- Peak month
- March3.5× the quietest month
- Top search term
- arencia vitamin c booster shot46K searches a year
02 · Price
A sale here is worth £13.80.
Listings sell for £13.80 on average, from £11.15 to £18.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £13.80 that is £17K to £21K a year per listing.
- Average price
- £13.80under the $15 to $100 sweet spot
- Price range
- £11.15–£18.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £17K–£21K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #164 within Face. It carries 4,846 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 4.4%
- Average rank
- #164in Face
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,846per listing
- Listings tracked
- 11
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Brightening Face Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
141
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Brand 140%
- Brand 237%
- Brand 313%
- Brand 44%
- Brand 54%
- Brand 63%
Demand
Brightening Face Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 3.5×
Search terms
Top Brightening Face Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- arencia vitamin c booster shot46K/yr
- medicube vitamin c37K/yr
- dr althea vitamin c33K/yr
- medicube capsule cream16K/yr
- medicube vitamin c capsule cream17K/yr
- arencia vitamin c9K/yr
- vitamin c serum korean15K/yr
- medicube deep vita c capsule cream10K/yr
- numbuzin no.514K/yr
- korean vitamin c serum9K/yr
Reviews and returns
What reviews say buyers love and hate about Brightening Face Cream
We read the reviews and the return reasons for every product selling here.
“irritating to my skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brightening Face Cream questions
Answered from the same tracked data.









