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Brightening Face Cream

Fail

The top 5 brands take 97% of clicks, so Brightening Face Cream is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£222K/yr254K searches / yr
90-day growth
+31.9%search demand this quarter
Competition
80%top-5 click share · 6 brands · 141 sellers

Flapen Score

Brightening Face Cream against its category

The dotted line is the Beauty average. Past it, Brightening Face Cream is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brightening Face Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brightening Face Cream 254K times last year and spent an estimated £222K. The top 5 brands take 97% of clicks. Demand peaks in Mar. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
+31.9%
Conversion, latest week
6.3%
Market size, estimated
£222Ka year
Peak month
March3.5× the quietest month
Top search term
arencia vitamin c booster shot46K searches a year

02 · Price

A sale here is worth £13.80.

Listings sell for £13.80 on average, from £11.15 to £18.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £13.80 that is £17K to £21K a year per listing.

Average price
£13.80under the $15 to $100 sweet spot
Price range
£11.15–£18.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£17K–£21K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #164 within Face. It carries 4,846 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#164in Face
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,846per listing
Listings tracked
11

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Brightening Face Cream products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£66K£89K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

141

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

0%

  • medicube40%
  • ARENCIA37%
  • Dr.Althea13%
  • numbuzin4%
  • COSRX4%
  • EQQUALBERRY3%

Demand

Brightening Face Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 3.5×

Search terms

Top Brightening Face Cream search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • arencia vitamin c booster shot46K/yr
  • medicube vitamin c37K/yr
  • dr althea vitamin c33K/yr
  • medicube capsule cream16K/yr
  • medicube vitamin c capsule cream17K/yr
  • arencia vitamin c9K/yr
  • vitamin c serum korean15K/yr
  • medicube deep vita c capsule cream10K/yr
  • numbuzin no.514K/yr
  • korean vitamin c serum9K/yr

Reviews and returns

What reviews say buyers love and hate about Brightening Face Cream

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Allergies”
0.1%of orders come back
“irritating to my skin”
A buyer, on “Allergies”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Brightening Face Cream questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data