Brightening Body Wash
FailShoppers spend an estimated $37K a year here, so Brightening Body Wash is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £37K/yr58K searches / yr
- 90-day growth
- +20.9%search demand this quarter
- Competition
- 64%top-5 click share · 10 brands · 57 sellers
Flapen Score
Brightening Body Wash against its category
The dotted line is the Beauty average. Past it, Brightening Body Wash is stronger. Inside it, weaker.
Market
The Brightening Body Wash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brightening Body Wash 58K times last year and spent an estimated £37K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- +20.9%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £37Ka year
- Top search term
- byoma body wash20K searches a year
02 · Price
A sale here is worth £10.63.
Listings sell for £10.63 on average, from £5.75 to £22.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.63 that is £1K to £3K a year per listing.
- Average price
- £10.63under the $15 to $100 sweet spot
- Price range
- £5.75–£22.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #271 within Bath & Body. It carries 2,388 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 95%
- Out of stock, average day
- 0.8%
- Average rank
- #271in Bath & Body
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,388per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Brightening Body Wash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BYOMA Brightening Body Wash (400ml) Treats Dull and Dehydrated Skin Balances and Repairs the Skin Barrier with Niacinamide and Azelaic Acid - Brightens and Evens Skin Tone
- Price
- £8.80
- Rating
- 4.6/5
- Reviews
- 253
- Age
- 2y ago

BYOMA Hydrating Body Wash (400ml) For Normal to Dry Skin with Prebiotic Complex for a Soothing Shower and Hydrated Skin Vegan
- Price
- £8.41
- Rating
- 4.5/5
- Reviews
- 196
- Age
- 2y ago

Chemist at Play Brightening Body Wash | Alpha Arbutin & Vitamin C | Fades Dark Spots & Evens Skin Tone | Glycolic Acid | Sulphate Free | 236ml
- Price
- £9.49
- Rating
- 4.3/5
- Reviews
- 15,564
- Age
- 2y ago

BYOMA Sensitive Skin Body Wash (400ml) Treats Inflamed and Irritated Skin with Prebiotic Complex Oat extract and Urea Gentle on Dry Skin Alcohol and Fragrance Free Vegan
- Price
- £8.51
- Rating
- 4.5/5
- Reviews
- 150
- Age
- 2y ago

BYOMA Blemish Clearing Body Wash (300ml) Soothes Hydrates and Reduces Post-Blemish Marks Gently Exfoliates with Salicylic Acid for Smooth Healthier Skin
- Price
- £11.21
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 11mo ago
Trending
estimated 90-day click momentum
BYOMA Brightening Body Lotion (400ml) For Dull Dehydrated Skin - Creamy Body Lotion with Niacinamide and Urea - Brightens and Evens Skin Tone
- Price
- £8.89
- Rating
- 4.4/5
- Reviews
- 444
- Age
- 2y ago

Naturium The Glow Getter Multi-Oil Hydrating Body Wash Gentle Cleanser | 16.9 FL OZ / 500 ML
- Price
- £14.80
- Rating
- 4.6/5
- Reviews
- 268
- Age
- 1y ago

BYOMA Blemish Clearing Body Wash (300ml) Soothes Hydrates and Reduces Post-Blemish Marks Gently Exfoliates with Salicylic Acid for Smooth Healthier Skin
- Price
- £11.21
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 11mo ago

Golden Glow Intensive Whitening Exfoliating Shower Gel Body Wash 1000ml
- Price
- £22.20
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 2y ago

Chemist at Play Brightening Body Wash 1% Vitamin C and Niacinamide For Dry Normal Oily Dull Skin Helps Fade Scars Brightens Skin For Women and Men white 473ml
- Price
- £12.92
- Rating
- 4.3/5
- Reviews
- 15,564
- Age
- 1y ago
Newest
by launch date
BYOMA Blemish Clearing Body Wash (300ml) Soothes Hydrates and Reduces Post-Blemish Marks Gently Exfoliates with Salicylic Acid for Smooth Healthier Skin
- Price
- £11.21
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 11mo ago

Nature Spell Bright & Smooth Body Wash for All Skin Types Vegan 320ml
- Price
- £5.75
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 11mo ago

APLB Glutathione Niacinamide Shower Gel | LIPO GLUTA NIAC CEN 5.3% 10.14 FL.OZ/Korean Skin Care Gentle Ingredients for the Safety of Your Skin Long-Lasting Deep Moisture for Soft
- Price
- £10.71
- Rating
- 4.4/5
- Reviews
- 598
- Age
- 1y ago

Chemist at Play Brightening Body Wash 1% Vitamin C and Niacinamide For Dry Normal Oily Dull Skin Helps Fade Scars Brightens Skin For Women and Men white 473ml
- Price
- £12.92
- Rating
- 4.3/5
- Reviews
- 15,564
- Age
- 1y ago

Naturium The Brightener Vitamin C Body Wash Gentle Cleanser | 16.9 FL OZ / 500 ML
- Price
- £14.67
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
57
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
7%
- BYOMA64%
- Chemist at Play10%
- Naturium7%
- Baylis & Harding7%
- ICAN LONDON4%
- Nature Spell2%
- Open — no brand owns it (4 brands, 7%)
Demand
Brightening Body Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked
Search terms
Top Brightening Body Wash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- byoma body wash20K/yr
- brightening body wash17K/yr
- vitamin c body wash7K/yr
- whitening body wash5K/yr
- niacinamide body wash4K/yr
- byoma shower gel5K/yr
Reviews and returns
What reviews say buyers love and hate about Brightening Body Wash
We read the reviews and the return reasons for every product selling here.
“bottle leaked”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brightening Body Wash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









