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Brightening Body Wash

Fail

Shoppers spend an estimated $37K a year here, so Brightening Body Wash is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£37K/yr58K searches / yr
90-day growth
+20.9%search demand this quarter
Competition
64%top-5 click share · 10 brands · 57 sellers

Flapen Score

Brightening Body Wash against its category

The dotted line is the Beauty average. Past it, Brightening Body Wash is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brightening Body Wash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brightening Body Wash 58K times last year and spent an estimated £37K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+20.9%
Conversion, latest week
6.0%
Market size, estimated
£37Ka year
Top search term
byoma body wash20K searches a year

02 · Price

A sale here is worth £10.63.

Listings sell for £10.63 on average, from £5.75 to £22.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.63 that is £1K to £3K a year per listing.

Average price
£10.63under the $15 to $100 sweet spot
Price range
£5.75–£22.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #271 within Bath & Body. It carries 2,388 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
95%
Out of stock, average day
0.8%
Average rank
#271in Bath & Body
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,388per listing
Listings tracked
19

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Brightening Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

57

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

7%

  • Brand 164%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (4 brands, 7%)

Demand

Brightening Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Brightening Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • byoma body wash20K/yr
  • brightening body wash17K/yr
  • vitamin c body wash7K/yr
  • whitening body wash5K/yr
  • niacinamide body wash4K/yr
  • byoma shower gel5K/yr

Reviews and returns

What reviews say buyers love and hate about Brightening Body Wash

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
11%of negative reviews mention “Leak-Proof”
0.1%of orders come back
“bottle leaked”
A buyer, on “Leak-Proof”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Brightening Body Wash questions

Answered from the same tracked data.