braiding hair
Skip itPrices mostly outside the sweet spot ($5.39–$16.36) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,126.96avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.27avg listing price — sweet spot $15–$100
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Market size
Bad£86K£86K/yr · 571K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad£5.39–£16.36cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, braiding hair is a £86K/yr Amazon United Kingdom market (571K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Aug. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
braiding hair market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £103K–£128K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 69%
- Out of stock
- 2.3%
- Avg brand age
- 28 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
38
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
16%
- x-pression37%
- Leeven21%
- TBL PRO9%
- Firstcyh Hair8%
- SSCCORY4%
- Berkley4%
- Open — no brand owns it (8 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.3% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.8×
Top braiding hair search terms
- braiding hair132K/yr
- expression hair extension braiding68K/yr
- braids extensions hair49K/yr
- xpression braiding hair48K/yr
- pre stretched braiding hair39K/yr
- braids35K/yr
- xpression pre stretched braiding hair28K/yr
- hair braids20K/yr
- hair extensions for braiding37K/yr
- hair for braiding17K/yr
Top braiding hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
X-Pression 1B 4 PACK XPRESSION LAGOS BRAID Pre-Pulled Hair Extension Braiding Hair 42 & 46 Pack (Colour 1B Natural Black) 4.0 count
x-pression£12.684.6★491 rev
Easy Braid Pre stretched Braiding Hair Extensions - 26 Inch 8Packs Ombre Braiding Hair Soft Yaki Texture Crochet Synthetic Hair for Woman Hot Water Setting Crochet Braiding Hair Extensions(1B/30/27#)
Firstcyh Hair£11.594.4★1,386 rev
Leeven 3 Packs Pre Stretched Braiding Hair Extension Yaki Texture EZ Braids Hair for Coi Leray Braids Black Braiding Crochet Hair Extensions /30 Inch 1B#
Leeven£7.224.2★4,420 rev
x-pression Ultra Braid Artificial Hair Extension #1 Approx. ( Black 210cm
x-pression£10.504.3★6,910 rev
Leeven 16 Inch Pre Stretched Braiding Hair Black Kanekalon 3 Packs EZ Braiding Hair Crochet Braiding Hair Extensions /1B
Leeven£6.144.2★4,420 rev
Newest
by launch date
18 Inch Curly Braiding Hair for Boho Braids 2 Bundles 100g Synthetic Deep Wave Bulk No Weft Wet and Wavy Crochet Hair for Women Knotless Braids Hair Extensions (1B# 18 Inch(50g/Bundle x2))
DYbeautyhair£7.77210 rev
FALEMEI French Curl Braiding Hair 12 Inch 8 Packs Curly Braiding Pre Stretched Curls Braiding Extension French Curl Crochet Braids Spiral Braiding Hair Extensions (1B/33/30# 12 Inch (Pack of 8))
FALEMEI£14.08222 rev
Xpression Pre-Stretched Braiding Hair - 100% Kanekalon Itch-Free Lightweight Hot Water Set 46 - 160g. (XP_PS_1B)
TBL PRO£5.4769 rev
Xpression Pre-Stretched Braiding Hair - 100% Kanekalon Itch-Free Lightweight Hot Water Set 46 - 160g. (XP_PS_30)
TBL PRO£5.5169 rev
Xpression Pre-Stretched Braiding Hair - 100% Kanekalon Itch-Free Lightweight Hot Water Set 46 - 160g. (XP_PS_T4/30)
TBL PRO£5.4569 rev
Trending
90-day click momentum
Berkley Sick Braid - 8 Strands Braided Fishing Line Super Smooth 8 carrier Multifilament PE Braid Predator Fishing Lines 150/300m For Freshwater and Saltwater Sea Fishing Unisex Moss Green
Berkley£14.194.4★
Aomig Braiding Hair Extensions 2Pcs 4 Tone Colorful Braid Hair Extension Jumbo Braids Hair Extension Synthetic Wig Fashion Synthetic Braid Hair Extensions for Braiding Twist Braids Hair for Women
Aomig£5.784.1★
Colour 4 4 PACK XPRESSION LAGOS BRAID Pre-Pulled Hair Extension 42 & 46 Pack (Colour 4 Medium Chocolate Brown)
x-pression£13.104.3★
Leeven 16 Inch Pre Stretched Braiding Hair Black Kanekalon 3 Packs EZ Braiding Hair Crochet Braiding Hair Extensions /1B
Leeven£6.144.2★
Xpression Pre-Stretched Braiding Hair - 100% Kanekalon Itch-Free Lightweight Hot Water Set 46 - 160g. (XP_PS_T4/30)
TBL PRO£5.454.6★
What buyers say about braiding hair
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality hair”
“Good value for money”
“So soft and easy to use”
“Good texture”
“Easy to use”
“Good quality and colour”
“the curls look fresh again”
“Boho curls”
“Braiding, appearance”
“Nice curls”
What buyers complain about
“Bad quality”
“Cheaper online”
“This hair was so HORRIBLE to work with”
“Very poor quality material”
“are difficult to tie at the end without looking rough. might be my technique”
“Quality declining - Bundles getting thinner”
Top return reasons
Common questions
- Is braiding hair profitable to sell on Amazon United Kingdom?
- The niche generates £86K/yr across 26 tracked products. 90-day search growth is +8.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the braiding hair niche?
- 14 brands and 38 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in braiding hair?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Hair Related. The return rate is 1.3%.
- When does demand for braiding hair peak?
- Demand peaks in Aug; the busiest month runs 1.8× the quietest.
- What does it cost to enter the braiding hair niche?
- Listings span £5.39–£16.36; the average listing price is £10.27 (sweet spot $15–$100). The average incumbent carries 2,127 reviews — the moat a new listing must climb.