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Braiding Hair

Fail

Prices span $5.39–$16.36, mostly outside the sweet spot, so Braiding Hair is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£86K/yr571K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
50%top-5 click share · 14 brands · 38 sellers

Flapen Score

Braiding Hair against its category

The dotted line is the Beauty average. Past it, Braiding Hair is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Braiding Hair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Braiding Hair 571K times last year and spent an estimated £86K. The top 5 brands take 80% of clicks. Demand peaks in Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
571K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
1.5%
Market size, estimated
£86Ka year
Peak month
August1.8× the quietest month
Top search term
braiding hair132K searches a year

02 · Price

A sale here is worth £10.27.

Listings sell for £10.27 on average, from £5.39 to £16.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.27 that is £3K to £5K a year per listing.

Average price
£10.27under the $15 to $100 sweet spot
Price range
£5.39–£16.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #84 within Hair Extensions, Wigs & Accessories. It carries 2,127 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
81%
Out of stock, average day
2.3%
Average rank
#84in Hair Extensions, Wigs & Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,127per listing
Listings tracked
26

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Braiding Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

38

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

16%

  • Brand 137%
  • Brand 221%
  • Brand 39%
  • Brand 48%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (8 brands, 16%)

Demand

Braiding Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Braiding Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • braiding hair132K/yr
  • expression hair extension braiding68K/yr
  • braids extensions hair49K/yr
  • xpression braiding hair48K/yr
  • pre stretched braiding hair39K/yr
  • braids35K/yr
  • xpression pre stretched braiding hair28K/yr
  • hair braids20K/yr
  • hair extensions for braiding37K/yr
  • hair for braiding17K/yr

Reviews and returns

What reviews say buyers love and hate about Braiding Hair

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Quality-Overall”
1.3%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Braiding Hair questions

Answered from the same tracked data.