Braiding Gel
FailPrices span $5.04–$16.14, mostly outside the sweet spot, so Braiding Gel is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £136K/yr153K searches / yr
- 90-day growth
- +4.7%search demand this quarter
- Competition
- 73%top-5 click share · 7 brands · 77 sellers
Flapen Score
Braiding Gel against its category
The dotted line is the Beauty average. Past it, Braiding Gel is stronger. Inside it, weaker.
Market
The Braiding Gel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Braiding Gel 153K times last year and spent an estimated £136K. The top 5 brands take 96% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- +4.7%
- Conversion, latest week
- 10.0%
- Market size, estimated
- £136Ka year
- Top search term
- braiding gel53K searches a year
02 · Price
A sale here is worth £8.95.
Listings sell for £8.95 on average, from £5.04 to £16.14. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £8.95 that is £9K to £11K a year per listing.
- Average price
- £8.95under the $15 to $100 sweet spot
- Price range
- £5.04–£16.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #108 within Shampoos & Conditioners. It carries 6,803 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #108in Shampoos & Conditioners
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,803per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Braiding Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Proam Ampro Shine N Jam Konditionierungsgel Extra Hold 4 oz (Pack of 1)
- Price
- £5.26
- Rating
- 4.5/5
- Reviews
- 16,899
- Age
- 13y ago

Shine n Jam Conditioning Gel - Extra Hold - 16oz (454g)
- Price
- £9.11
- Rating
- 4.4/5
- Reviews
- 9,848
- Age
- 9y ago

Ampro Shine-n-Jam Magic Fingers Gel for Braids - Provides Firm Hold with Non-Greasy Shine - Strengthens Hair with Silk Proteins - Works on Any Hair Texture to Create Multiple Styles - 8 oz
- Price
- £8.53
- Rating
- 4.5/5
- Reviews
- 3,098
- Age
- 4y ago

Ampro Shine n Jam Gel Extra Hold
- Price
- £7.14
- Rating
- 4.4/5
- Reviews
- 6,452
- Age
- 5y ago

All Day Locks Braid Gel (5 oz)
- Price
- £10.84
- Rating
- 4.6/5
- Reviews
- 13,256
- Age
- 4y ago
Trending
estimated 90-day click momentum
Shine N Jam Conditioning Gel Extra Hold 4 Ounce (2 Pack)
- Price
- £8.69
- Rating
- 4.5/5
- Reviews
- 16,899
- Age
- 12y ago

Smoothing Braiding Gel for Twists Locs Edges Cornrows - With Hair Braiding Tools: Magnetic pin Wristband and Comb for Effortless Styling - No Flake High Shine Strong Hold Tames Frizz (Pineapple
- Price
- £16.14
- Rating
- 4.8/5
- Reviews
- 58
- Age
- 1y ago

8.8 OZ Large Capacity Family Pack Smoothing Braiding Gel for Twist Locs Braids Edge Control Cornrows - Strong Hold No Flake Tames Frizz No Alcohol
- Price
- £9.29
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 1y ago

Proam Ampro Shine N Jam Konditionierungsgel Extra Hold 4 oz (Pack of 1)
- Price
- £5.26
- Rating
- 4.5/5
- Reviews
- 16,899
- Age
- 13y ago

African Pride Black Castor Miracle Braid Lock Twist Gel 8 oz
- Price
- £6.99
- Rating
- 4.5/5
- Reviews
- 15,626
- Age
- 7y ago
Newest
by launch date
Smoothing Braiding Gel for Twists Locs Edges Cornrows - With Hair Braiding Tools: Magnetic pin Wristband and Comb for Effortless Styling - No Flake High Shine Strong Hold Tames Frizz (Pineapple
- Price
- £16.14
- Rating
- 4.8/5
- Reviews
- 58
- Age
- 1y ago

Braid Gel Smoothing Braiding Gel for Twist Locs Braids Edge Control Cornrows - Strong Hold No Flake Anti-Frizz Easy to Use Hair Gel for Women (8.8OZ Strawberry Flavor)
- Price
- £9.57
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 1y ago

8.8 OZ Large Capacity Family Pack Smoothing Braiding Gel for Twist Locs Braids Edge Control Cornrows - Strong Hold No Flake Tames Frizz No Alcohol
- Price
- £9.29
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 1y ago

Ampro Shine-n-Jam Supreme Hold - Conditions Hair with Olive Oil and Silk Protein - Great for Smoothing Fringe Ponytails and Up-dos - Firms Tresses with Non-Greasy Shine - 227 g
- Price
- £10.20
- Rating
- 4.5/5
- Reviews
- 753
- Age
- 2y ago

ican London Jamm Conditioning Gel Extra Hold With Honey 250ml
- Price
- £5.13
- Rating
- 4.3/5
- Reviews
- 263
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
77
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
2%
- Ampro40%
- Shine 'n Jam37%
- WOZUTUNT8%
- AllDay Locks6%
- African Pride5%
- ICAN LONDON2%
- Open — no brand owns it (1 brand, 2%)
Demand
Braiding Gel search demand
Weekly searches over the year. Pick a range.
Search terms
Top Braiding Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- braiding gel53K/yr
- shine and jam hair gel46K/yr
- braid gel15K/yr
- shine n jam16K/yr
- shine and jam8K/yr
- hair jam5K/yr
- shine n jam braiding gel3K/yr
- braiding gel for afro hair4K/yr
- shine jam3K/yr
Reviews and returns
What reviews say buyers love and hate about Braiding Gel
We read the reviews and the return reasons for every product selling here.
“it leaves a little white residue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Braiding Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









