Is Braiding Gel profitable to sell on Amazon United Kingdom?

Flapen scores Braiding Gel 39 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £136K a year across 14 tracked products. Search demand grew +4.7% in the last 90 days.

How competitive is the Braiding Gel niche on Amazon United Kingdom?

7 brands and 77 sellers compete in Braiding Gel on Amazon United Kingdom. The top 5 Braiding Gel products take 73% of clicks, and the top 5 brands take 96%.

What do buyers complain about in Braiding Gel?

Braiding Gel buyers on Amazon United Kingdom complain most about Residue, Quality-Overall, and Hair Related. An estimated 0.1% of orders come back.

What does it cost to enter the Braiding Gel niche?

Braiding Gel sells for £8.95 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £5.04 to £16.14. The average product has 6,803 reviews, the count a new listing must catch up to.

Braiding Gel

Fail

Prices span $5.04–$16.14, mostly outside the sweet spot, so Braiding Gel is a Fail.

Flapen Score: 39
39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Market size: £136K/yr153K searches / yr
90-day growth: +4.7%search demand this quarter
Competition: 73%top-5 click share · 7 brands · 77 sellers

Flapen Score

Braiding Gel against its category

The dotted line is the Beauty average. Past it, Braiding Gel is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Braiding Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Braiding Gel 153K times last year and spent an estimated £136K. The top 5 brands take 96% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months: 153K
Growth, 90 days vs prior 90: +4.7%
Conversion, latest week: 10.0%
Market size, estimated: £136Ka year
Top search term: braiding gel53K searches a year

02 · Price

A sale here is worth £8.95.

Listings sell for £8.95 on average, from £5.04 to £16.14. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £8.95 that is £9K to £11K a year per listing.

Average price: £8.95under the $15 to $100 sweet spot
Price range: £5.04–£16.14
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 15K–20K
Units per listing a year: 1,000–1,250
Revenue per listing a year: £9K–£11K
Returns: 0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #108 within Shampoos & Conditioners. It carries 6,803 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 43%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #108in Shampoos & Conditioners
Average rating: 4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews: 6,803per listing
Listings tracked: 14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 57 months

Products

Top Braiding Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Brand 140%
Brand 237%
Brand 38%
Brand 46%
Brand 55%
Brand 62%
Open — no brand owns it (1 brand, 2%)

Demand

Braiding Gel search demand

Weekly searches over the year. Pick a range.

Search terms

Top Braiding Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

braiding gel53K/yr +14.1%6.3% conv.
shine and jam hair gel46K/yr +0.5%13.1% conv.
braid gel15K/yr +13.1%5.0% conv.
shine n jam16K/yr -18.8%11.3% conv.
shine and jam8K/yr -5.5%10.5% conv.
hair jam5K/yr -2.4%9.6% conv.
shine n jam braiding gel3K/yr +15.0%11.9% conv.
braiding gel for afro hair4K/yr +3.6%7.0% conv.
shine jam3K/yr +7.4%15.8% conv.

Reviews and returns

What reviews say buyers love and hate about Braiding Gel

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”

12%of negative reviews mention “Residue”

0.1%of orders come back

“it leaves a little white residue”

A buyer, on “Residue”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Braiding Gel questions

Answered from the same tracked data.

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