braiding gel
Skip itPrices mostly outside the sweet spot ($5.04–$16.14) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Market size
Okay£136K£136K/yr · 153K searches
Avg price
Okay£8.95avg listing price — sweet spot $15–$100
Review moat
Bad6,803.14avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£5.04–£16.14cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, braiding gel is a £136K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
braiding gel market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- £134K–£179K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 43%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
77
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
2%
- Ampro40%
- Shine 'n Jam37%
- WOZUTUNT8%
- AllDay Locks6%
- African Pride5%
- ICAN LONDON2%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 13 weeks — +4.7% search growth over the last 90 days.Top braiding gel search terms
- braiding gel53K/yr
- shine and jam hair gel46K/yr
- braid gel15K/yr
- shine n jam16K/yr
- shine and jam8K/yr
- hair jam5K/yr
- shine n jam braiding gel3K/yr
- braiding gel for afro hair4K/yr
- shine jam3K/yr
Top braiding gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Proam Ampro Shine N Jam Konditionierungsgel Extra Hold 4 oz (Pack of 1)
Shine 'n Jam£5.264.5★16,899 rev
Shine n Jam Conditioning Gel - Extra Hold - 16oz (454g)
Ampro£9.114.4★9,848 rev
Ampro Shine-n-Jam Magic Fingers Gel for Braids - Provides Firm Hold with Non-Greasy Shine - Strengthens Hair with Silk Proteins - Works on Any Hair Texture to Create Multiple Styles - 8 oz
Ampro£8.534.5★3,098 rev
Ampro Shine n Jam Gel Extra Hold
Ampro£7.144.4★6,452 rev
All Day Locks Braid Gel (5 oz)
AllDay Locks£10.844.6★13,256 rev
Newest
by launch date
Smoothing Braiding Gel for Twists Locs Edges Cornrows - With Hair Braiding Tools: Magnetic pin Wristband and Comb for Effortless Styling - No Flake High Shine Strong Hold Tames Frizz (Pineapple
WOZUTUNT£16.1458 rev
Braid Gel Smoothing Braiding Gel for Twist Locs Braids Edge Control Cornrows - Strong Hold No Flake Anti-Frizz Easy to Use Hair Gel for Women (8.8OZ Strawberry Flavor)
WOZUTUNT£9.5779 rev
8.8 OZ Large Capacity Family Pack Smoothing Braiding Gel for Twist Locs Braids Edge Control Cornrows - Strong Hold No Flake Tames Frizz No Alcohol
WOZUTUNT£9.2976 rev
Ampro Shine-n-Jam Supreme Hold - Conditions Hair with Olive Oil and Silk Protein - Great for Smoothing Fringe Ponytails and Up-dos - Firms Tresses with Non-Greasy Shine - 227 g
Ampro£10.20753 rev
ican London Jamm Conditioning Gel Extra Hold With Honey 250ml
ICAN LONDON£5.13263 rev
Trending
90-day click momentum
Shine N Jam Conditioning Gel Extra Hold 4 Ounce (2 Pack)
Shine 'n Jam£8.694.5★
Smoothing Braiding Gel for Twists Locs Edges Cornrows - With Hair Braiding Tools: Magnetic pin Wristband and Comb for Effortless Styling - No Flake High Shine Strong Hold Tames Frizz (Pineapple
WOZUTUNT£16.144.8★
8.8 OZ Large Capacity Family Pack Smoothing Braiding Gel for Twist Locs Braids Edge Control Cornrows - Strong Hold No Flake Tames Frizz No Alcohol
WOZUTUNT£9.294.4★
Proam Ampro Shine N Jam Konditionierungsgel Extra Hold 4 oz (Pack of 1)
Shine 'n Jam£5.264.5★
African Pride Black Castor Miracle Braid Lock Twist Gel 8 oz
African Pride£6.994.5★
What buyers say about braiding gel
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints”
“Initially thought this was a good buy as it has a pleasant subtle smell”
“Worth the money spent”
“No flakes no residue”
“Product came as advertised”
“This product does hold properly as it is written and described”
“Good for edges and stick well”
“Good hold”
“Great for styling hair”
“Shine and Jam”
What buyers complain about
“it leaves a little white residue”
“Cheap not great”
“Breaks Hairline”
“doing braids etc however it tends to leave a white cast on hair which isn't great”
“Its just like cheap gel it leaves your hair dry”
“Not much hold”
“it doesnt get white”
“Too expensive”
“make hair feel sticky”
“Dont recommend, forms white wax on the hair and makes it looks dirty”
Top return reasons
Common questions
- Is braiding gel profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 14 tracked products. 90-day search growth is +4.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the braiding gel niche?
- 7 brands and 77 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in braiding gel?
- Top complaints mined from reviews: Residue, Quality-Overall, Hair Related. The return rate is 0.1%.
- What does it cost to enter the braiding gel niche?
- Listings span £5.04–£16.14; the average listing price is £8.95 (sweet spot $15–$100). The average incumbent carries 6,803 reviews — the moat a new listing must climb.