Boys Toiletries

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months

75K

Growth, 90 days vs prior 90

-2.9%

Conversion, latest week

4.6%

Market size, estimated

£34Ka year

Peak month

November55.4× the quietest month

Top search term

lynx epic fresh10K searches a year

Listings sell for £9.87 on average, from £2.16 to £26.51. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £9.87 that is £0 to £987 a year per listing.

Average price

£9.87under the $15 to $100 sweet spot

Price range

£2.16–£26.51

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£987

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

48% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #455 within Bath & Body. It carries 338 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

80%

Out of stock, average day

10.2%

Average rank

#455in Bath & Body

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

338per listing

Listings tracked

40

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months