Is boys bath bombs profitable to sell on Amazon United Kingdom?

The niche generates £51K/yr across 37 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -40.7%. Flapen's verdict: Skip it (49/100).

How competitive is the boys bath bombs niche?

24 brands and 55 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in boys bath bombs?

Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Value For Money. The return rate is 0.2%.

When does demand for boys bath bombs peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 11.2× the quietest.

What does it cost to enter the boys bath bombs niche?

Listings span £2.46–£20.58; the average listing price is £9.38 (sweet spot $15–$100). The average incumbent carries 952 reviews — the moat a new listing must climb.

boys bath bombs

Skip it

Soft demand (-40.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good951.92

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Price range

Okay£2.46–£20.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.38

avg listing price — sweet spot $15–$100

Market size

Bad£51K

£51K/yr · 107K searches

Growth

Bad-40.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, boys bath bombs is a £51K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

boys bath bombs market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £56K–£75K; units × avg price
Conversion rate: 5.1%
Avg BSR: #83
Page quality: 0%
Prime: 92%
Sponsored: 84%
Out of stock: 11.2%
Avg brand age: 30 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 flat

Sellers

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

44%

Top 20: 85%

Open market

33%

ZIMPLI17%
T J Morris12%
INKEE10%
Sserafim10%
BEAOTINWIN10%
Generic8%

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -40.7% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.2×

Open Trend

Top boys bath bombs search terms

boys bath bombs35K/yr -36.2%4.2% conv.
bath bombs for boys32K/yr -46.7%5.7% conv.
spiderman bath bomb6K/yr -30.8%3.8% conv.
minecraft bath bomb7K/yr -46.2%0.8% conv.
football bath bombs7K/yr -25.5%1.8% conv.
bath bombs boys5K/yr -31.5%6.8% conv.
boy bath bombs4K/yr -23.9%4.7% conv.
kids bath bombs boys3K/yr -45.1%4.5% conv.
football bath bombs for boys3K/yr -47.7%4.2% conv.
boys bath bombs age 7-10 boys4K/yr -77.7%4.9% conv.

All search terms

Top boys bath bombs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Marvel Avengers Scented Bath Fizzers Set of 4 50g Each Iron Man Black Panther Captain America The Hulk

T J Morris£10.154.0★23 rev

Superhero Bath Bomb Gift Set for Kids - Set of 6 Handmade Fizzies Moisturising Bubble Formula - Kids Bath Bombs - Bath Bombs for Boys - Perfect for Birthday Christmas Easter Halloween

Sserafim£14.844.3★55 rev

12 pack of bath bombs for kids with surprise toy inside fun educational toy Dino Fizzy Balls w/Rich Bubbles organic dinosaur bath bomb gift set kids Bubble Bath Dino Egg for Kids 3 4 5 6 7 8 9 Year

BEAOTINWIN£8.054.3★346 rev

ZIMPLI - Large Rocket Flame Baff Bombz Create a Flame Effect fizzing bathtime Adventure Bath Bomb Party Favour Birthday Gift for Boys

ZIMPLI£3.364.4★1,974 rev

The Bath is Lava - Fizzy Bath Bomb Rocks - Volcano Gift Kids Boy Girl Gift Body Skin Care

Rainbow Sensation£11.764.3★18 rev

Newest

by launch date

Bath Bombs for Kids: Hero Bath Bombs with Surprise Inside Organic Bath Bomb Rich in Natural Essential Oils Kids Bath Bomb Gift Set for Dry Skin Moisturize Kid Bath Toys (6 Pcs)

Generic£20.3223 rev

3mo ago

Crazy Potions Kids Bath Bomb Gift Set 6 Colourful Fizzy Science Jars Fruity Scented Bath Bombs for Fun Bath Time & Birthday or Christmas Gifts

The Glowhouse£8.9684 rev

9mo ago

Efloral Bath Bomb Science Kit for Kids - 7-Pack DIY Bath Potions with Refill & Storage Bag Fizzy STEM Experiment Gift Set Organic & Skin-Safe Bath Treats for Birthday Christmas Girls & Boys (BK)

el efloral£6.1445 rev

10mo ago

Eletorot Christmas Stocking Fillers Kid Dinosaur Bath Bomb with Toy Inside

Eletorot£8.71127 rev

12mo ago

INKEE Surprise Bath Bomb Spongebob Bath Bombs for Kids with Spongebob Figure fizzing Bath Ball with Hidden Toy Yellow/Teal 80 g Single Pack - Toy for 3 Year Old Plus

INKEE£4.13615 rev

1y ago

What buyers say about boys bath bombs

What buyers praise and complain about, mined from review topics.

What buyers love

Smell20%

“they do all have a nice fresh scent”

Gifting Purpose16%

“Fun gift”

Value For Money13%

“Good value”

Color12%

“The colours are bright”

Quality-Overall10%

“The quality of the toys are reasonable”

Fun/Entertainment Experience4%

“it kept him entertained for the whole bath time”

Allergies2%

“I have had no irritation at all”

Solubility1%

“The powder dissolves well”

Brightness/Shine/Glow1%

“The core functionality of the product shines as it fizzes steadily in warm water”

Skin Health1%

“they didnt irritate my kids skin”

What buyers complain about

Advertised Vs Actual Product13%

“False advertising”

Size-Overall11%

“supper small”

Value For Money10%

“although way too expensive for a regular purchase”

Quality-Overall9%

“Utter rubbish product”

Color7%

“dont provide much vibrancy of colour”

Durability7%

“just fell apart”

Smell6%

“Can't say they smell particularly strong”

Functionality-Overall5%

“Terrible did not fizz up”

Age Suitability3%

“there not suitable for young children below 4 as there quite small”

Allergies2%

“Delicate on skin”

Top return reasons

Advertised Vs Actual Product23%

Quality-Overall13%

Size-Overall11%

Smell7%

Age Suitability5%

Ingredients-Overall5%