Boys Aftershave
Boys Aftershave shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Is Boys Aftershave profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Boys Aftershave is a £292K/yr Amazon United Kingdom market (424K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Boys Aftershave: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +7.2% over the last 90 days and 5.5% of searches end in a purchase.
£292K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 51 products
Top Boys Aftershave products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
DAVID BECKHAM Beyond - Eau De Toilette for Him - Fougère Herbaceous Fragrance with Notes of Fresh Mojito Accord Black Pepper and Magnetic Patchouli - Long Lasting - 90ml
- Price
- £12.36
- Rating
- 4.4/5
- Reviews
- 6,961
- Age
- 11y ago
DAVID BECKHAM Instinct - Eau de Parfum for Men - Vibrant Fragrance with Notes of Bergamot Cardamom and Patchouli - Long Lasting - 75ml
- Price
- £11.01
- Rating
- 4.5/5
- Reviews
- 963
- Age
- 2y ago
Ted Baker M Eau De Toilette Mens Fragrance Fresh Citrus Spicy Scent with Mandarin Bergamot Black Pepper Amber Vetiver Musk Long Lasting EDT Spray for Men & Teens 2.5 fl oz / 75ml
- Price
- £9.85
- Rating
- 4.5/5
- Reviews
- 1,677
- Age
- 4y ago
Adidas Ice Dive Eau de Toilette Citrus Fragrance With Notes of Peppermint and Lavender Long Lasting Fresh EDT 100ml
- Price
- £4.78
- Rating
- 4.6/5
- Reviews
- 1,589
- Age
- 3y ago
DAVID BECKHAM Instinct - Eau De Toilette For Men - Woody Aromatic Perfume With Notes Of Bergamot Star Anis Vetyver - Long-lasting - 75ml
- Price
- £13.06
- Rating
- 4.5/5
- Reviews
- 13,298
- Age
- 19y ago
Trending
90-day click momentum
adidas Vibes Full Recharge Eau de Parfum For All Uplifting and Invigorating Long Lasting Fragrance Cedar leaf and Clary Sage 100ml
- Price
- £11.02
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 2y ago
DAVID BECKHAM Instinct - Eau De Toilette For Men - Woody Aromatic Perfume With Notes Of Bergamot Star Anis Vetyver - Long-lasting - 75ml
- Price
- £13.06
- Rating
- 4.5/5
- Reviews
- 13,298
- Age
- 19y ago
David Beckham Respect Eau De Toilette for Men 90 ml
- Price
- £13.98
- Rating
- 4.7/5
- Reviews
- 1,699
- Age
- 8y ago
David Beckham Classic Homme Eau de Toilette
- Price
- £11.68
- Rating
- 4.4/5
- Reviews
- 577
- Age
- 3y ago
David Beckham Classic Homme Eau de Toilette For Him - Mens Fragrance Woody Spicy Fragrance 50 ml
- Price
- £9.01
- Rating
- 4.4/5
- Reviews
- 296
- Age
- 3y ago
Newest
by launch date
Ted Baker Tonics Collection for Men 3-Piece Eau de Toilette Gift Set Ag Silver Ag Gold Cu Copper Woody Fresh & Masculine Cologne Fragrance Trio for Day & Night Wear 3 x 100ml
- Price
- £18.56
- Rating
- 4.6/5
- Reviews
- 222
- Age
- 9mo ago
Ted Baker Skinwear Limited Edition Mens Eau de Toilette Fresh Citrus Woody Cologne with Lime Bergamot & Sandalwood Long Lasting Masculine Fragrance for Him 100ml
- Price
- £10.49
- Rating
- 4.5/5
- Reviews
- 454
- Age
- 1y ago
Minecraft Children Eau de Toilette Natural Perfume Spray | Vegan Cruelty-Free Dermatologically Tested EDT Spray for Kids & Teens | Stain-Free Perfume | Safe Daily Fragrance Gift 30ml
- Price
- £8.92
- Rating
- 4.5/5
- Reviews
- 148
- Age
- 1y ago
adidas Vibes Full Recharge Eau de Parfum For All Uplifting and Invigorating Long Lasting Fragrance Cedar leaf and Clary Sage 100ml
- Price
- £11.02
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 2y ago
DAVID BECKHAM Instinct - Eau de Parfum for Men - Vibrant Fragrance with Notes of Bergamot Cardamom and Patchouli - Long Lasting - 75ml
- Price
- £11.01
- Rating
- 4.5/5
- Reviews
- 963
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
Brands
14 rising
Sellers
272
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
35%
Top 20: 78%
Open market
5%
- Beckham27%
- Ted Baker24%
- David Beckham20%
- adidas16%
- AIR-VAL INTERNATIONAL7%
- Police1%
- Open — no brand owns it (8 brands, 5%)
Boys Aftershave demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 11.1×
Top Boys Aftershave search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- david beckham aftershave89K/yr
- ted baker aftershave for men45K/yr
- david beckham30K/yr
- david beckham perfume men28K/yr
- boys aftershave39K/yr
- ted baker perfume men15K/yr
- adidas perfume for men13K/yr
- boys aftershave gift sets kids28K/yr
- boys perfume14K/yr
- adidas aftershave men12K/yr
What reviews say buyers love and hate about Boys Aftershave
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Long lasting fragrance”
“Excellent price”
“Good quality with nice scent”
“Great gift for my son”
“As advertised”
What buyers complain about
80% of reviews“Smells awful”
“Doesnt last”
“not very strong”
“Cheap”
“Too expensive”
Boys Aftershave return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Boys Aftershave questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
