Boys Aftershave

Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £292K a year.

Searches, last 12 months

424K

Growth, 90 days vs prior 90

+7.2%

Conversion, latest week

5.5%

Market size, estimated

£292Ka year

Peak month

December11.1× the quietest month

Top search term

david beckham aftershave89K searches a year

Listings sell for £12.58 on average, from £4.17 to £38.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £12.58 that is £6K to £9K a year per listing.

Average price

£12.58under the $15 to $100 sweet spot

Price range

£4.17–£38.74

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

£6K–£9K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

61% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #130 within Fragrances. It carries 1,821 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

92%

Out of stock, average day

1.2%

Average rank

#130in Fragrances

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,821per listing

Listings tracked

51

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

62 months