boys aftershave
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Price range
Good£4.17–£38.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.58avg listing price — sweet spot $15–$100
Market size
Good£292K£292K/yr · 424K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,820.9avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, boys aftershave is a £292K/yr Amazon United Kingdom market (424K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
boys aftershave market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £315K–£377K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 61%
- Out of stock
- 1.2%
- Avg brand age
- 62 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
272
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
35%
Top 20: 78%
Open market
5%
- Beckham27%
- Ted Baker24%
- David Beckham20%
- adidas16%
- AIR-VAL INTERNATIONAL7%
- Police1%
- Open — no brand owns it (8 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 11.1×
Top boys aftershave search terms
- david beckham aftershave89K/yr
- ted baker aftershave for men45K/yr
- david beckham30K/yr
- david beckham perfume men28K/yr
- boys aftershave39K/yr
- ted baker perfume men15K/yr
- adidas perfume for men13K/yr
- boys aftershave gift sets kids28K/yr
- boys perfume14K/yr
- adidas aftershave men12K/yr
Top boys aftershave products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DAVID BECKHAM Beyond - Eau De Toilette for Him - Fougère Herbaceous Fragrance with Notes of Fresh Mojito Accord Black Pepper and Magnetic Patchouli - Long Lasting - 90ml
Beckham£12.364.4★6,961 rev
DAVID BECKHAM Instinct - Eau de Parfum for Men - Vibrant Fragrance with Notes of Bergamot Cardamom and Patchouli - Long Lasting - 75ml
David Beckham£11.014.5★963 rev
Ted Baker M Eau De Toilette Mens Fragrance Fresh Citrus Spicy Scent with Mandarin Bergamot Black Pepper Amber Vetiver Musk Long Lasting EDT Spray for Men & Teens 2.5 fl oz / 75ml
Ted Baker£9.854.5★1,677 rev
Adidas Ice Dive Eau de Toilette Citrus Fragrance With Notes of Peppermint and Lavender Long Lasting Fresh EDT 100ml
adidas£4.784.6★1,589 rev
DAVID BECKHAM Instinct - Eau De Toilette For Men - Woody Aromatic Perfume With Notes Of Bergamot Star Anis Vetyver - Long-lasting - 75ml
Beckham£13.064.5★13,298 rev
Newest
by launch date
Ted Baker Tonics Collection for Men 3-Piece Eau de Toilette Gift Set Ag Silver Ag Gold Cu Copper Woody Fresh & Masculine Cologne Fragrance Trio for Day & Night Wear 3 x 100ml
Ted Baker£18.56222 rev
Ted Baker Skinwear Limited Edition Mens Eau de Toilette Fresh Citrus Woody Cologne with Lime Bergamot & Sandalwood Long Lasting Masculine Fragrance for Him 100ml
Ted Baker£10.49454 rev
Minecraft Children Eau de Toilette Natural Perfume Spray | Vegan Cruelty-Free Dermatologically Tested EDT Spray for Kids & Teens | Stain-Free Perfume | Safe Daily Fragrance Gift 30ml
AIR-VAL INTERNATIONAL£8.92148 rev
adidas Vibes Full Recharge Eau de Parfum For All Uplifting and Invigorating Long Lasting Fragrance Cedar leaf and Clary Sage 100ml
adidas£11.02199 rev
DAVID BECKHAM Instinct - Eau de Parfum for Men - Vibrant Fragrance with Notes of Bergamot Cardamom and Patchouli - Long Lasting - 75ml
David Beckham£11.01963 rev
Trending
90-day click momentumadidas Vibes Full Recharge Eau de Parfum For All Uplifting and Invigorating Long Lasting Fragrance Cedar leaf and Clary Sage 100ml
adidas£11.024.4★
DAVID BECKHAM Instinct - Eau De Toilette For Men - Woody Aromatic Perfume With Notes Of Bergamot Star Anis Vetyver - Long-lasting - 75ml
Beckham£13.064.5★
David Beckham Respect Eau De Toilette for Men 90 ml
Beckham£13.984.7★
David Beckham Classic Homme Eau de Toilette
Beckham£11.684.4★
David Beckham Classic Homme Eau de Toilette For Him - Mens Fragrance Woody Spicy Fragrance 50 ml
Beckham£9.014.4★
What buyers say about boys aftershave
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting fragrance”
“Excellent price”
“Good quality with nice scent”
“Great gift for my son”
“As advertised”
“wearability is good, lasts a while, bottle size is pretty good”
“Great size”
“Overall, its okay for quick use”
“Love Ted Baker aftershave not too harsh on my skin not overpowering”
“Design & Portability”
What buyers complain about
“Smells awful”
“Doesnt last”
“not very strong”
“Cheap”
“Too expensive”
“Terrible sizes”
“Just ok. Product presentation different from what has been advertised”
“Please don't buy this is poison”
“It's alright, it just spell like after shave kinda - Just not my style”
“Cheap material used”
Top return reasons
Common questions
- Is boys aftershave profitable to sell on Amazon United Kingdom?
- The niche generates £292K/yr across 51 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the boys aftershave niche?
- 14 brands and 272 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in boys aftershave?
- Top complaints mined from reviews: Smell, Durability, Strength. The return rate is 0.4%.
- When does demand for boys aftershave peak?
- Demand peaks in Nov–Dec; the busiest month runs 11.1× the quietest.
- What does it cost to enter the boys aftershave niche?
- Listings span £4.17–£38.74; the average listing price is £12.58 (sweet spot $15–$100). The average incumbent carries 1,821 reviews — the moat a new listing must climb.