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Botox Stick

Fail

Demand is soft, at -72.7% this quarter, so Botox Stick is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£21K/yr36K searches / yr
90-day growth
-72.7%search demand this quarter
Competition
59%top-5 click share · 21 brands · 47 sellers

Flapen Score

Botox Stick against its category

The dotted line is the Beauty average. Past it, Botox Stick is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Botox Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Botox Stick 36K times last year and spent an estimated £21K. The top 5 brands take 61% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -72.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-72.7%
Conversion, latest week
5.9%
Market size, estimated
£21Ka year
Top search term
botox stick29K searches a year

02 · Price

A sale here is worth £9.83.

Listings sell for £9.83 on average, from £4.65 to £24.89. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £9.83 that is £0 to £983 a year per listing.

Average price
£9.83under the $15 to $100 sweet spot
Price range
£4.65–£24.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£983
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #679 within Body. It carries 1,244 reviews at 3.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
13.9%
Average rank
#679in Body
Average rating
3.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,244per listing
Listings tracked
24

04 · Newcomers

1 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
16 months

Products

Top Botox Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

47

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

33%

  • Brand 124%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Botox Stick search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Mar '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Botox Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • botox stick29K/yr
  • botox stick for face3K/yr
  • botox balm3K/yr

Reviews and returns

What reviews say buyers love and hate about Botox Stick

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Moist/Dry”
16%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Didnt work”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Botox Stick questions

Answered from the same tracked data.