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48

botox stick

Skip it

Soft demand (-72.7% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 66Competition 43Returns 99Price range 49Avg price 32Brand share 73Review moat 56Quality gap 98

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,244.46

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£4.65–£24.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.83

avg listing price — sweet spot $15–$100

Market size

Bad£21K

£21K/yr · 36K searches

Growth

Bad-72.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, botox stick is a £21K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 48/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

botox stick market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
£20K–£25K
units × avg price
Conversion rate
5.9%
Avg BSR
#679
Page quality
0%
Prime
92%
Sponsored
100%
Out of stock
13.9%
Avg brand age
16 months
Avg seller age
158 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

47

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

33%

  • DR.MELAXIN24%
  • KKwoter12%
  • INSEEK10%
  • Wenchrisdt8%
  • WoboSu7%
  • KoolShiro6%

Demand

Weekly Amazon search volume, last 17 weeks — -72.7% search growth over the last 90 days.
2K1KSpike '26Mar '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Top botox stick search terms

  • botox stick29K/yr
  • botox stick for face3K/yr
  • botox balm3K/yr
All search terms

Top botox stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£2K20%£4K30%£6K40%£8K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about botox stick

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry13%

“Good moisturizer”

Quality-Overall13%

“well made product”

Soft Feel12%

“My skin feels smooth”

Value For Money12%

“Good value”

Ease Of Use7%

“Easy to use”

Wrinkle5%

“Keeping my wrinkles away”

Suitability Combination Skin4%

“Feels lovely on your skin”

Ease Of Application4%

“Easy application”

Suitability Dry Skin3%

“lasts to keep you moisturised for most of the day”

Efficiency3%

“Really effective”

What buyers complain about

Functionality-Overall16%

“Didnt work”

Value For Money15%

“more expensive”

Allergies7%

“makes me itch”

Oily/Greasy6%

“felt too oily”

Wrinkles6%

“I have extremely wrinkles under eyes”

Advertised Vs Actual Product5%

“The ads were EXTREMELY misleading”

Skin Health5%

“Feels horrible on skin”

Quality-Overall4%

“Absolute rubbish”

Symptom Reduction4%

“not much sign of improvement yet”

Size-Overall4%

“Very small”

Top return reasons

Functionality-Overall19%
Advertised Vs Actual Product16%
Oily/Greasy8%
Value For Money6%
Size-Overall5%
Smell5%
Adhesion/Stickiness5%
Product Condition4%
Skin Health3%
Quality-Overall3%

Common questions

Is botox stick profitable to sell on Amazon United Kingdom?
The niche generates £21K/yr across 24 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -72.7%. Flapen's verdict: Skip it (48/100).
How competitive is the botox stick niche?
21 brands and 47 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in botox stick?
Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.2%.
What does it cost to enter the botox stick niche?
Listings span £4.65–£24.89; the average listing price is £9.83 (sweet spot $15–$100). The average incumbent carries 1,244 reviews — the moat a new listing must climb.