How competitive is the Botox Stick niche on Amazon United Kingdom?

21 brands and 47 sellers compete in Botox Stick on Amazon United Kingdom. The top 5 Botox Stick products take 59% of clicks and its top 5 brands hold 61% of demand.

What does it cost to enter the Botox Stick niche?

Botox Stick sells for £9.83 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.65–£24.89. The average incumbent carries 1,244 reviews — the moat a new listing must climb.

Botox Stick

soft demand (-72.7% this quarter) — Botox Stick doesn't clear our bar today.

Signals Quality Gap Out of Stock

Flapen Score

Skip it

Top 44% of 2,481 Beauty niches · +1 vs the category median of 47

This niche Category average · 2,481 niches

Is Botox Stick profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Botox Stick is a £21K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 48/100.

Botox Stick: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -72.7% over the last 90 days and 5.9% of searches end in a purchase.

£21K

revenue / yr

Units sold / yr3K

Search volume / yr-72.7%36K

Conversion rate5.9%

Avg price£9.83

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers21 · 47

Top-5 product click share59%

Open market39%

Avg brand age16 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.7★ — the gap to enter on.

0/100

page quality · 24 products

Top Botox Stick products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dr.Melaxin Cemenrete Calcium Multi Balm Stick Under Eye & Face Wrinkle Care Firming & Hydrating Balm with Collagen Smooth Makeup Prep & Instant Glow Korean Skincare (9g)

Price: £14.88
Rating: 3.7/5
Reviews: 7,338
Age: 1y ago

2PCS Wrinkle Multi Collagen Wand - Skin Plumping & Tightening Stick for Face and Lips All-in-One Hydrating Balm Anti-Aging Treatment for Wrinkles

Price: £7.04
Rating: 4.2/5
Reviews: 44
Age: 9mo ago

2Pcs Bee Venom Firming Serum Stick Bee Venom Wrinkle Removal Balm Skin Tightening Serum For Face Lift & Smooth Fine Lines Collagen Booster Natural Vegan & Sensitive Skin Safe

Price: £9.42
Rating: 3.8/5
Reviews: 29
Age: 6mo ago

2PCS Bee Venom Firming Serum Stick Anti-Ageing Facial Lifting Balm Moisturising & Nourishing Skin Repair Reduces Wrinkles & Sagging Improves Skin Elasticity for Face Neck (30g)

Price: £9.79
Rating: 4.5/5
Reviews: 54
Age: 3mo ago

Firming Serum

Price: £5.62
Rating: 3.0/5
Reviews: 18
Age: 4mo ago

Newest

by launch date

2PCS Bee Venom Firming Serum Stick Anti-Ageing Facial Lifting Balm Moisturising & Nourishing Skin Repair Reduces Wrinkles & Sagging Improves Skin Elasticity for Face Neck (30g)

Price: £9.79
Rating: 4.5/5
Reviews: 54
Age: 3mo ago

2PCS Rolimey Botoxmin Bee Venom Firming Serum Stick 2026 New Rolimey Bee Venom Cream Lifting & Restoring Skin Elasticity Anti Aging Restore Elasticity - All Skin Types

Price: £15.41
Rating: 2.8/5
Reviews: 12
Age: 3mo ago

Calcium Multi Balm Stick 1PCS Collagen Wand Firming Hydrating Under Eyes Face Neck Wrinkle Care Helps Reduce the Appearance of Fine Lines Smooth Makeup Prep All Skin Types 9 g

Price: £8.42
Rating: 3.6/5
Reviews: 16
Age: 3mo ago

2Pcs

Price: £7.15
Rating: 3.4/5
Reviews: 8
Age: 3mo ago

Firming Serum

Price: £5.62
Rating: 3.0/5
Reviews: 18
Age: 4mo ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

33%

DR.MELAXIN24%
KKwoter12%
INSEEK10%
Wenchrisdt8%
WoboSu7%
KoolShiro6%

Botox Stick demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume36KCVR5.9%Products24Brands21Top 5 Brands61%OOS Rate13.9%Rating3.7★Reviews1,244Avg BSR#679

Top Botox Stick search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

botox stick29K/yr -73.2%4.7% conv.
botox stick for face3K/yr -66.3%5.6% conv.
botox balm3K/yr -74.6%2.2% conv.

What reviews say buyers love and hate about Botox Stick

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Moist/Dry13%

“Good moisturizer”

Quality-Overall13%

“well made product”

Soft Feel12%

“My skin feels smooth”

Value For Money12%

“Good value”

Ease Of Use7%

“Easy to use”

What buyers complain about

72% of reviews

Functionality-Overall16%

“Didnt work”

Value For Money15%

“more expensive”

Allergies7%

“makes me itch”

Oily/Greasy6%

“felt too oily”

Wrinkles6%

“I have extremely wrinkles under eyes”

Botox Stick return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

19%

2Advertised Vs Actual Product

16%

3Oily/Greasy

4Value For Money

5Size-Overall

Common Botox Stick questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Botox Stick 48/100 on Amazon United Kingdom — Skip it. The niche generates £21K/yr across 24 tracked products. 1 of 16 products launched in the last 360 days are still selling. Search demand moved -72.7% over the last 90 days.

Botox Stick buyers on Amazon United Kingdom complain most about Functionality-Overall, Value For Money, Allergies, the themes mined from the niche's reviews. Its return rate is 0.2%.